Caterina Boschi

• Product Responsibilities
  
  - Supporting Product & Marketing Managers in developing the Villas In Luxury brand, with extra assistance for Ski In Luxury and Alps In Luxury.
  - B2B Communication | Liaising with property owners and tour operators to foster partnerships, resolve queries, and maintain property information.
  - Communication Development | Creating B2B email templates to improve efficiency and consistency within the Product Team.
  - Team Collaboration | Sharing property news, key USPs, and operator updates with the Sales Team to enhance product knowledge.
  - Copywriting | Writing descriptive, informative, and inspirational content for new destinations and properties.
  - SEO Knowledge | Applying SEO practices to optimise website content and improve search engine rankings.
  - Projects Planning | Developing detailed reports and spreadsheets to track projects and deadlines.
  - Attention to Detail | Updating website materials and availability to ensure accuracy and enhance performance.
  - Time Management | Creating weekly schedules to balance product and marketing tasks effectively.

- AI Support | Appropriate use of Artificial Intelligence for creative writing to maximise efficiency and productivity.

• Marketing Responsibilities
  
  - Content Creation | Developing engaging posts to boost Villas In Luxury's social media presence and brand visibility.
  - Content Planning | Strategically planning and scheduling social media content to maximise performance.
  - Trend Awareness | Researching social media trends and sharing insights with the Marketing Team.
  - Performance Analysis | Reporting on monthly social media performance.
  - Blog Writing | Crafting website destination guides, SEO-focused blogs, and partner interviews.
  - Proofreading & Revamps | Assisting with blog updates and content quality checks.

• Sales Team Support
  
  - Italian-Speaking Support | Managing inbound enquiries from Italian-speaking clients
  - Villa Recommendations | Occasionally handling villa enquiry requests for Italian destinations, providing local advice and knowledge to help clients select the right property

• Promoting the company on its four brands: Ski in Luxury, Ultimate Luxury Chalets, Alps in Luxury, Villas in Luxury
• Creation of descriptive, informative, and inspirational chalet marketing content for websites with an SEO focus
• Regular updating and maintenance of chalet product marketing material to ensure accuracy and improve webpage goggle performance
• Availability and pricing updates and photo/image sizing, cropping, and enhancing for use on our websites and in digital material
• Creation and maintenance of website marketing and SEO focus pages (such as resort pages and top search pages)
• Communicating with property owners to maintain successful partnerships, resolving queries on property listings/content/property images etc
• Writing creative blogs both in English and Italian (such as guest interview style blogs as well as descriptive)
• Creating and translating posts into Italian for various social media platforms across all brands of the company
• Dealing with Italian speaking enquiries and clients

• Assisting the general manager in developing deals with potential clients who are planning to either open a business in Malta or to seek collaboration with the Chamber
• Daily management of the company's newsletter
• Administration of the website and main social media (Facebook, Instagram and Twitter) content
• Skills developed in the use of platforms such as Buffer, Joomla, Pilot
• Marketing skills related to the administration and development of a website and social media pages, from a technical to a communication point of view