CASSIE HARDY

Oversee management of corporate and MICE accounts in luxury hospitality environment.
Driving of group and event sales, enhancing revenue and client satisfaction.
Cultivated and maintained strategic relationships with clients, successfully converting enquiries into bookings.

Key Responsibilities and Accomplishments:

• Plan and attend UK trade shows to meet new clients and increase business opportunities
• Host familiarisation trips with clients and agents to showcase L'oscar and maintain engagement
• Identify new business opportunities and generating leads through networking, trade shows and sales calls
• Prepare detailed and tailored RFPs in a timely manner, ensuring all client requirements are met and aligned with L'oscar's luxury brand standards
• Partner with Reservations department to coordinate group bookings for residential events, collaborating on pricing strategies and negotiations to secure business and maximise revenue
• Monitor market trends, competitor activity and pricing strategies
• Collaborate with Marketing teams to promote campaigns, send regular news and offers and maintain consistent engagement
• Prepare sales forecasts, pricing strategies, and performance reports
• Attend revenue meetings with Sales and Revenue teams to discuss trends, strategies and revenue opportunities

Responsible for driving group and event sales and managing end-to-end planning of corporate, social and private events in a luxury hospitality environment. Combines business development with meticulous coordination to deliver exceptional client experiences and achieve revenue targets.

Key Responsibilities and Accomplishments:

• Consistently achieved monthly and quarterly sales targets, contributing to year-over-year growth in event revenue.
• Planned and executed a wide range of corporate, social and private events, including high profile functions for VIP clients.
• Prepared detailed event proposals and contracts, ensuring all client requirements were met and aligned with L'oscar's luxury brand standards.
• Negotiated event packages, pricing, and terms with clients to maximise revenue while maintaining service excellence.
• Partnered with the bedroom sales team to coordinate group bookings for residential events, collaborating on pricing strategies and negotiations to secure business and maximise overall revenue.
• Created and implemented a structured minimum spend template to streamline event pricing and support consistent revenue generation across all spaces.
• Generated new business through trade shows., familiarisation trips, site visits and relationship-building with local and international partners.
• Maintained accurate records of bookings, revenue forecasts, and post-event feedback to support data-driven decision making.

Oversaw daily operations of an elite equestrian training facility, managing staff schedules, training routines and competition logistics. Coordinated travel and event planning for international show circuits, ensuring peak performance standards for horses and riders.

Accomplishments:

• Led the successful coordination of the 2020 Tokyo Olympic Games campaign during COVID-19 pandemic, managing complex logistics, international travel, and strict health protocols under challenging global conditions.
• Trained and developed horses for competitive performance, guiding an amateur athlete to reach Olympic-level competition within four years.
• Organised and managed all travel logistics for team and horses, ensuring timely, safe and efficient transportation to international competitions and events.