Cassie Dowling

Managing the strategic planning and execution of editorial and affiliate marketing campaigns of Channel 4 content on partner platforms. I have built partnerships from scratch with numerous brands and negotiated promotional spaces that ensure we optimise reach and viewer engagement, attracting new audiences and growing interactions with our existing one. Since taking on this role, routes to view via third-party platforms and brand awareness are at an all time high.

Editorial specialist for online content. Securing promotional spaces for Channel 4 Streaming content across third party platforms (Sky, Amazon, Samsung...) Analysing data using Adobe Analytics and Tableau to build a clear understanding of viewers desires on various platforms, using this data to optimise viewer engagement. My current role involves building strong working relationships with third party platforms to acquire additional editorial spaces for streaming content on platforms. Much of my time is also spent skill sharing with other departments including marketing, SEO, CRM, picture editorial, commissioning and legal. The in-depth knowledge that I have gained from this has led to me to taking on additional tasks that are not typically associated with an editorial role - legal approval of content usage for this party marketing campaigns and creating customer facing newsletters. I thoroughly enjoy writing copy for external magazines, newsletters and blogs and would love to do more of this in the future. My role involves some travel around the UK, hosting third party platforms at Channel 4 events, with the aim of securing additional content promotion on their platforms.

Responsible for the scheduling of Content on All 4, ensuring All 4 Scheduling strategies are followed and contractual obligations for syndicated platforms are met. Understanding the linear schedule, its priorities and likely impact to All 4 scheduling and performance across the year. Aiding the All 4 Commissioning and Editorial teams who develop Collections by coordinating, selecting and scheduling all of the content, liaising with all relevant internal teams as required and articulating the plan for distribution to the wider company as appropriate.

Managing the strategy for the future development of the channel's output and maintaining the database to ensure all programming details are entered correctly and scheduled at the correct time. Researching for Programming Initiatives for the Channel and generating reports from the database to send to external companies. Creating contingencies in case of a live event under or over running. I began working at BT as an apprentice and during that time spent a considerable amount of time working with the social media and creative teams, developing my ability to engage a digital audience.

Occasional work helping out at motor sporting and off-road events around the country.

Two weeks work experience at the Express Newspaper. Calculating sales figures and analysing competitor newspapers, which allowed the company to promote itself more effectively.