Cassell McNellie
Senior Enterprise Consultant
Addiscombe
Summary
A highly ambitious Senior Enterprise Sales Consultant with a track record of exceeding expectations and setting new records at every step of the career. Excellent at recognising clients’ needs and tailoring products to help drive organisational strategies, expanding the existing customer base and managing stakeholder relations along the way. Leverages in depth knowledge of the complex Enterprise Sales cycle to identify most suitable USPs through operational understanding, thus engaging clients in negotiations. Fuelled by the desire to contribute to a clients’ success, the ambition to continue a streak of record breaking achievements and the drive to create bottom line impact.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
Senior Enterprise Consultant
Decibel
1 2017 - Current
- Development of the C-Suite customer base by progressing prospects and leads into tangible enterprise opportunities and finalising long-term agreements
- This requires in depth understanding of how products develop clients’ MarTech portfolio, the provision of accurate strategic sales forecasts and tailoring products and sales pitches towards customers after understanding their market positions
- After consistently exceeding the £250k quarter target tremendously, promoted to Senior Enterprise Consultant in January 2020
- Outpaced the yearly targets of £550k in year one and £800k in year two by 168% and 32% respectively
- Expanded the Decibel Financial Services customer base by 70% in two years by securing deals with various blue-chip companies and high-profile banks
Corporate Account Consultant
Optimizely
01.2017 - 12.2017
- Accountable for generating £700k yearly revenue by creating new business opportunities through stakeholder management, ranging from midsized organisations to Fortune 500 companies
- Closed a £51k deal in five weeks of employment, thus breaking the internal record for fastest sale
New Business Development Manager
PHMG
01.2015 - 12.2017
- Provided SMEs with three-year subscription services with daily sales revenue objectives, closing company appointments typically in the first meeting
- Additionally, developed audio branding expertise to offer clients the opportunity to 'sound as good as they look' by developing their audio brand
- Exceeded yearly revenue target of £1.08m by 41% in the first year of employment by opening 168 new customer accounts in two months, which accounted for £1.3m contract value
- Awarded 'Business Development Manager of the Quarter' in September 2016
- Whilst presenting to multiple executive boards and decision makers in various industries, attained 96% of customer satisfaction scores and identified branding and process improvements for PHMG
Senior Digital Marketing Consultant
Reach Local
01.2013 - 12.2015
- Specialised in digitalising business through brand development and online marketing with the aim of increasing organisations ROI
- This was achieved by combining strategic sales approaches with a deep understanding of digital marketing knowledge, simultaneously tailoring products to client demands
- Awarded Googles 'Purple Duck' in both January 2014 and 2015 for outstanding sales performance
- Named Internet Marketing Consultant of the Month in April and May 2014 for results in revenue growth
- Because of high volume of new sales, named Internet Consultant of the Month in September 2015
- With exceeding the ICV target by 32%, recognised as Global Sales Top Performer in Q3
Regional Key Account Manager
BT Global Services
01.2010 - 12.2013
- To support blue chip organisations achieve their strategic performance goals, structured complex SaaS, IaaS and PaaS solutions
- This required demonstrating excellent bid management consistently, articulating the rationale for moving ahead with high tier solutions and developing focused programs
- Brought in a landmark deal with London Ambulance worth over £1.95m, exceeding the yearly target by 104%
- Significantly overachieved target of £120k despite 51% government budget cuts, totalling £1.2m revenue from the account base
- Drove new revenue streams by cultivating productive relationships with C-Suite contracts by leveraging BTs innovative technology with strategic performance objectives, resulting in over £30m turnover
Education
BSc (Hons) - Theatre and Professional Practice
Coventry University
01.2001 - 01.2004
Skills
Sales Skills
Interpersonal Skills
Business Skills
Results Driven
Consulting & Advisory
Commercial & Financial
Simplifying Complexity
Tenacious & Resilient
Key Account Management
Formal Tender, Bids
Creativity & Innovation
New Business Generation
Executive Level Sales
Negotiation & Closing
Strategic Thinking
Timeline
Corporate Account Consultant
Optimizely
01.2017 - 12.2017
New Business Development Manager
PHMG
01.2015 - 12.2017
Senior Digital Marketing Consultant
Reach Local
01.2013 - 12.2015
Regional Key Account Manager
BT Global Services
01.2010 - 12.2013
BSc (Hons) - Theatre and Professional Practice
Coventry University
01.2001 - 01.2004
Senior Enterprise Consultant
Decibel
1 2017 - Current
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