Cassandra Lightfoot
Stafford,UK
Summary
Highly adaptable and results-driven professional with a keen interest in e-commerce and digital product development. Combines strong analytical skills, customer-centric thinking, and hands-on experience managing digital platforms to optimise performance and user engagement. Proven success in product management, leading cross-functional teams to deliver impactful solutions aligned with business goals. Passionate about enhancing online experiences and driving sustainable growth through data-driven, user-focused strategies.
Overview
5
5
years of professional experience
Work History
Product/Project Manager
Ascend / Moot Tech
Stafford
01.2024 - 05.2025
- Developed and maintained a strategic product roadmap aligned with business goals and market trends.
- Led cross-functional teams including developers, designers, and data scientists to deliver feature enhancements.
- Conducted regular sprint planning and retrospectives to ensure timely delivery and quality outcomes.
- Prioritised feature development using customer feedback, stakeholder input, and market analysis.
- Acted as key liaison between technical and business teams to align expectations and ensure strategic execution.
- Monitored KPIs, gathered feedback post-launch, and initiated continuous improvement initiatives.
- Managed product life cycle from concept through to post-launch evaluation.
Client Onboarding & E-commerce Success Manager
MOOT Tech
Stafford, UK
01.2022 - 01.2024
- Managed full client lifecycle from onboarding to retention for e-commerce-as-a-service offering.
- Acted as primary contact for strategic clients, enhancing brand presence through digital channels.
- Owned key performance metrics including revenue, conversion, and customer engagement.
- Utilised CRO tools and analytics to run performance diagnostics and A/B testing strategies.
- Collaborated with commercial, tech, and marketing teams to identify upsell opportunities.
- Developed visual merchandising strategies tailored to each client's product portfolio and audience.
E-commerce Trading Manager
MOOT Tech
Staffordshire, UK
03.2021 - 04.2022
- Oversaw trading performance and drove revenue growth across all Group e-commerce platforms.
- Created data-driven trading calendars and executed promotional campaigns.
- Reported daily, weekly, and monthly performance metrics with actionable insights.
- Worked closely with Tech to improve backend tools and customer-facing interfaces.
- Ensured consistent brand presentation and customer experience across digital channels.
Global E-commerce Trade Specialist
Fiskars Ltd (Wedgwood/Royal Albert)
Barlaston, UK
04.2020 - 03.2021
- Spearheaded the global e-commerce strategy and trading calendar across EMEA and NA.
- Managed digital platform migration from Magento to Hybris and Sitecore.
- Worked closely with IT, marketing, and UX teams to optimise user experience.
- Managed SEO, PPC, Email, and Affiliate channels through external agencies.
- Delivered on KPIs including revenue, AOV, and conversion rate improvements.
- Collaborated with HQ in Helsinki and regional teams to align strategy and operations.
Interim E-commerce Manager
Fiskars Ltd (Wedgwood/Waterford/Royal Doulton/Royal Albert)
Barlaston, UK
01.2020 - 04.2020
- Managed e-commerce operations for four premium heritage brands across the EMEA region.
- Led digital marketing campaigns and coordinated with global partners and agencies.
- Delivered sales forecasts and strategic reports to senior stakeholders.
- Directed team operations and ensured business continuity during a transitional period.
Education
Bachelor of Arts - Art & Design
York St John University
York 2003 - 2006
Foundation Course - Art & Design
Stafford College
Stafford 2002 - 2003
A-Levels - Art / Economics / German / Geography
Blessed William Howard RC School
Stafford 2000 - 2002
Skills
E-commerce Strategy & Execution
Shopify Plus, Magento, Hybris, Sitecore
Product Roadmapping & Development
CRO & Analytics Tools (Google Analytics, A/B Testing)
Stakeholder Management
Team Leadership & Mentoring
Campaign Management (SEO, PPC, Affiliates)
Visual Merchandising & UX Optimisation
Accomplishments
Aug 2019 - Jan 2021
Social Media Manager, Stafford Rugby Union Football Club
Managed the club’s social media presence to expand digital engagement and gain marketing experience. Collaborated with the committee to plan and execute sponsorship events with local business leaders. Supported initiatives to enhance the club’s commercial growth and community visibility.
References
References available upon request.
Timeline
Product/Project Manager
Ascend / Moot Tech
01.2024 - 05.2025
Client Onboarding & E-commerce Success Manager
MOOT Tech
01.2022 - 01.2024
E-commerce Trading Manager
MOOT Tech
03.2021 - 04.2022
Global E-commerce Trade Specialist
Fiskars Ltd (Wedgwood/Royal Albert)
04.2020 - 03.2021
Interim E-commerce Manager
Fiskars Ltd (Wedgwood/Waterford/Royal Doulton/Royal Albert)
01.2020 - 04.2020
Bachelor of Arts - Art & Design
York St John University
2003 - 2006
Foundation Course - Art & Design
Stafford College
2002 - 2003
A-Levels - Art / Economics / German / Geography
Blessed William Howard RC School
2000 - 2002
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