Summary
Overview
Work History
Education
Skills
Additional Information
Enhanced DBS
Timeline
Generic

Caroline Williams

Birmingham,West Midlands

Summary

Store and online manager with extensive experience in leading retail operations across multiple locations, including St Giles Hospice and British Heart Foundation. Expertise in customer relationship management, inventory control, and team leadership, consistently achieving high customer satisfaction and exceeding performance targets. Proven ability to resolve complex customer complaints, implement effective sales strategies, and ensure compliance with health and safety standards. Skilled in analyzing sales data to identify trends and optimize stock levels, enhancing operational efficiency and fostering a positive work environment through team building and staff development.

Overview

11
11
years of professional experience

Work History

Store and Online Manager

St Giles Hospice
Sutton Coldfield, West Midlands
08.2024 - Current

Resolved customer complaints efficiently on first contact, achieving high levels of satisfaction, ensuring GDPR is met.
Followed company processes to ensure financial integrity.
Supported and guided a diverse team of five staff and thirty volunteers in their roles.
Met key performance indicators consistently to exceed performance targets.

  • Tracked sales performance against targets, providing regular reports to senior management.
  • Resolved complex customer complaints, restoring confidence in the brand and retaining business.
  • Skilfully and appropriately dealt with complex customer complaints, resolving with smart solutions to maintain customer satisfaction.
  • Built strong relationships with customers throughout researching, planning and purchasing journey to increase customer satisfaction.
  • Coordinated staff rotas to ensure adequate coverage during peak times, optimising workforce efficiency.
  • Analysed sales data to identify trends, adjust stock levels, and introduce new products meeting consumer demands.
  • Liaised with the visual merchandising team to create attractive window displays, boosting foot traffic.
  • Controlled inventory to keep sufficient stock. performing daily counts and rotating stock to maintain fresh and exciting product options for customers.
  • Managed finances by controlling budgets and authorising expenditures.
  • Oversaw daily operations, ensuring smooth running of the store and adherence to company policies.
  • Responded promptly to customer feedback and team performance to maintain high customer service standards.
  • Acted as point of contact for staff questions and queries, handling internal disputes and enforcing company policy.
  • Actioned customer feedback to improve product and service provisions.
  • Created promotions, deals and sales based on trends and money-making opportunities.
  • Developed and implemented sales strategies, significantly increasing monthly sales targets.
  • Stored stock safely and securely to maintain quality of goods.
  • Held daily meetings with retail staff to discuss priorities, delegate tasks, communicate promotions and assign workload.
  • Recruited motivated, personable staff to deliver outstanding customer care.
  • Continuously inspired teams to exceed expectations and work to high-quality standards by implementing incentives and demonstrating passion.
  • Enforced team compliance with health and safety requirements to maintain standards.
  • Coordinated visual merchandising, ensuring displays were attractive and aligned with current promotions.
  • Addressed and responded to customer comments and complaints, actively listening to customer needs before diffusing and calmly resolving issue.
  • Kept store hygienic and safe for customers by directing staff to clean shop floor, shelves and products regularly.

Store Manager

British Heart Foundation
Birmingham, West Midlands
04.2020 - 08.2024

Managed daily store operations to support improved customer experiences.
Addressed customer complaints promptly, contributing to overall satisfaction.
Assisted in coordinating deliveries and collections for efficient inventory management.
Facilitated route planning for drivers to enhance operational workflow.
Ensured adherence to health, safety, and audit compliance standards.
Implemented merchandising strategies to improve store display.
Coordinated training initiatives for staff and volunteers to build skills.
Worked alongside area manager on successful store refurbishments across England and Wales.

  • Managed day-to-day store operations, including stock levels, staff rotas, and customer service standards.
  • Handled customer complaints, offering resolutions that maintained satisfaction and loyalty.
  • Managed store budget, controlling expenses to ensure financial targets were met.
  • Conducted regular performance reviews, setting objectives and targets for individual team members.
  • Coached employees on upselling techniques, significantly increasing average transaction value.

Store Manager

Bonmarche
Lichfield
11.2015 - 03.2020

Oversaw daily store operations to enforce company policies and ensure full compliance.

  • Managed day-to-day store operations, including stock levels, staff rotas, and customer service standards.
  • Handled customer complaints, offering resolutions that maintained satisfaction and loyalty.
  • Stored stock safely and securely to maintain quality of goods.
  • Managed store budget, controlling expenses to ensure financial targets were met.

Education

GCSEs - English A Level

Sutton Coldfield College
Sutton Coldfield, BIR
1993

NVQ Level 2 - Beauty Therapy

Birmingham college of food and creative studies
Birmingham, BIR
1988

Skills

  • Customer relationship management
  • Inventory control
  • Customer service
  • Team building
  • Performance monitoring
  • Data analysis
  • Compliance enforcement
  • Customer relationship building
  • Operational support
  • Outstanding customer service
  • Customer relationship management systems
  • General office administration
  • Crisis handling
  • Administrative procedures
  • Ethical conduct
  • Active listening
  • Decision making
  • Time-management
  • Team Leadership
  • Effective communication
  • Relationship-building
  • Customer engagement

Additional Information

  • Enhanced DBS

Enhanced DBS

  • Valid enhanced DBS check

Timeline

Store and Online Manager

St Giles Hospice
08.2024 - Current

Store Manager

British Heart Foundation
04.2020 - 08.2024

Store Manager

Bonmarche
11.2015 - 03.2020

GCSEs - English A Level

Sutton Coldfield College

NVQ Level 2 - Beauty Therapy

Birmingham college of food and creative studies
Caroline Williams