Caroline Reilly
Tunbridge Wells
Summary
Marketing professional with over 20 years of cross-sector experience spanning law, manufacturing, construction, performing arts, and education. Expert in developing and executing integrated marketing strategies that combine traditional methods with innovative digital approaches to drive customer acquisition and brand growth. Proficient in content creation, digital marketing, campaign management, and market research.
Overview
22
22
years of professional experience
Work History
Marketing and Communications Manager
Richmond Chambers LLP
09.2024 - Current
- Consistent messaging in line with Chambers' brand values and personality.
- Monitoring and reporting on the effectiveness of marketing campaigns, providing insights for continuous improvement.
- Overseeing the production of engaging content for various platforms including websites and social media.
- Optimising digital marketing efforts for multiple social media channels, engaging with followers and leveraging user-generated content.
- Updating of the website using Wordpress.
- Editing and publishing blogs.
- Conducting competitive analysis to identify gaps and opportunities in the market, guiding strategic direction.
Sales and Marketing Manager
HCCS EV Charging and Solar Ltd
01.2017 - 06.2024
- Developed and executed targeted marketing strategies to promote a range of EV charge points across B2B and B2C markets.
- Identified and pursued new business opportunities to drive growth.
- Built and nurtured relationships with key stakeholders including clients, partners, and suppliers.
- Created and managed email marketing campaigns for sectors including education, leisure, and hospitality.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Oversaw all digital marketing activities, including content creation, advertising, and public relations.
- Worked with an agency for designing of marketing collateral.
- Represented the company at industry events, trade shows, and networking functions to elevate brand visibility.
- Managed and optimised the company’s online presence, including website and social media channels.
- Monitored marketing campaign performance, providing data-driven insights and strategic recommendations for improvement.
- Stayed abreast of industry regulations and government grant incentives to ensure compliance and identify promotional opportunities.
- Recruited and onboarded qualified engineers, ensuring alignment with company standards and customer service expectations.
- Coordinated preparations for the Annual NICEIC Assessment (Approved Contractor status).
- Led efforts toward achieving MCS accreditation to support company growth and credibility in the renewable energy space.
UK Marketing Manager
Harlequin Floors PLC
09.2006 - 01.2016
- Developed and executed marketing strategies to promote a range of performance flooring solutions, across mostly the B2B sector, from independent dance studios to prestigious organisations such as The Royal Ballet and the BBC.
- Managed the UK annual marketing budget (~£300K), ensuring effective allocation across campaigns and initiatives.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Partnered with the sales team to design and implement targeted marketing campaigns that supported lead generation and revenue goals.
- Planned and coordinated the company’s presence at key industry events, including trade shows, conferences, and global marketing meetings.
- Collaborated with international branches to maintain brand consistency and adherence to corporate identity guidelines.
- Managed and regularly updated website content to improve user experience and search engine visibility through effective SEO strategies.
Marketing Manager
Leicester Square School of English
01.2004 - 08.2006
- Developed and implemented culturally adaptive sales and marketing strategies tailored to international markets, including Russia, Spain, Italy, and France.
- Built strong relationships with overseas clients through frequent visits and cross-cultural communication.
- Designed and maintained the company’s website, ensuring relevant, engaging content for international audiences.
- Supported the sales team with marketing collateral and tailored messaging to enhance lead generation and conversion in diverse global markets.
- Organised successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Education
Bachelor of Arts - Languages with Business
University of Brighton
06.2001
Diploma - Marketing
West Kent College
06.2009
Skills
- Marketing plan development
- Internal communications
- Marketing analytics
- Trade show management
- Developing marketing collateral
- Communication with stakeholders
- Sales support
- CRM management
Hobbies and Interests
Kickboxing (training for black belt), Travelling, Time with family
Timeline
Marketing and Communications Manager
Richmond Chambers LLP
09.2024 - Current
Sales and Marketing Manager
HCCS EV Charging and Solar Ltd
01.2017 - 06.2024
UK Marketing Manager
Harlequin Floors PLC
09.2006 - 01.2016
Marketing Manager
Leicester Square School of English
01.2004 - 08.2006
Bachelor of Arts - Languages with Business
University of Brighton
Diploma - Marketing
West Kent College
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