CAROLINE MARSH
West Sussex
Summary
Skilled professional with a strong creative background and expertise in strategic project management and client relations. Proven ability to manage multiple projects efficiently, ensuring timely delivery and adherence to budget constraints. Experienced in fostering innovation and collaboration across departments, resulting in increased sales and successful fundraising initiatives. Strong communicator with senior management and board members, proficient in creative processes including brand development, social media strategy and video content creation. Holistic vision across, sales, retail, charity, POS, entertainment and community, marketing, digital, PR and media planning having managed multiple marketing campaigns and events.
Overview
43
43
years of professional experience
1
1
Certification
Work history
Account Manager – Senior Account Director
BradleyDyerRaw
Reigate, Surrey
1995.01 - 2026.02
- Actively seeking business development and new business opportunities, converting pitch opportunities through presentation and to delivery.
- Chairing top-level client meetings and providing strategic marketing solutions as lead senior client contact.
- Translating clients’ objectives into marketing strategies and creative briefs, supervising project delivery from brief to final output working with internal Production and Project Management teams in multi disciplines.
- Ensuring client-agency contracts and documentation is in place for all projects and all project correspondence is recorded and audited through relevant agency systems.
- Leadership of Client Services Team.
- Management for budgets and regular financial reporting and forecasting to contribute to overall Client Services Team performance assessment.
- Responsible for financial success of projects adding value by applying cross business logic to make project and company beneficial decisions and maximising income potential.
- Overseeing quality of Client Services Team’s delivery in terms of efficiency and client satisfaction, through regular team meetings, appraisals and individual account reviews.
- Keeping ahead of markets trends and new innovations.
- Have successfully led and delivered multitude of high profile large-scale projects, examples: One Commercial Street (Redrow), Wembley Park (Quintain), Hartland Village (Berkeley Group) and Fight for Peace charity events and promotion. Drawing on skills in client relationships, Brand building, team building, organisational and financial awareness disciplines.
- Successfully set up and run advertising department, handling over 50 developments/100 - 150 Ads per week.
- Successfully set up and run complicated logistics for overseas exhibitions for major projects in multiple centres in Far East and across UK, ensuring all objectives are achieved whether it be increase in sales, outreach/awareness or fundraising.
- Successfully retained and built on client relationships ensuring repeat business opportunities.
- Recruitment, team-building and training of junior team members, instilling sense of teamwork and good work ethic.
- Organised, covered all logistics and directed several lifestyle model photoshoots, stills and filming on location of adults, children and animals, including also being accomplished interviewer, then overseeing editing to end results to be use on platforms, websites and social edits.
- Good understanding of social media, working closely with media planners to get optimum creativity and results.
- Devised marketing plans, resulting in increased brand awareness.
- Established strong rapport with clients through regular communication.
- Resolved client issues promptly, ensuring high levels of satisfaction.
- Delivered presentations to potential clients, securing new business partnerships.
- Analysed sales data for identifying opportunities for growth.
- Coordinated with finance department to manage account finances efficiently.
- Assured timely delivery of products and services to meet customer expectations.
- Achieved client satisfaction by managing key accounts effectively.
- Led team meetings for efficient communication and project updates.
- Arranged and attended networking events, expanding professional contacts and prospects.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Developed new strategies with focus on customer retention.
- Monitored competitor activity, staying ahead in market competition.
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Delivered high sales performance within budget to strict deadlines and targets.
- Communicated with potential and existing customers in-person, over telephone and via webchat.
- Developed new strategies with focus on customer retention.
- Managed business relationships to ensure loyalty and long-term commitment.
- Analysed client feedback to highlight areas in need of improvement.
Account Manager (in-house Marketing Team)
Redland
1994.01 - 1995.01
- Redland client, offered role within Marketing Department, responsible for internal and external marketing and collateral for Redland group of companies, including Redland Bricks, Redland Roof Tiles and associated products and Lafarge.
- Overseeing creative process, artwork and printing of collateral as well as overseeing photoshoots of products and marketing scenarios.
- Established strong rapport with clients through regular communication.
Account Executive
McCann
1989.01 - 1994.01
- Working as part of global organization in their Central UK office, originally responsible for client Pertemps Recruitment Agency coordinating production and artwork of their national weekly advertising.
- Promoted to Account Management team for other client in business including British Steel Stainless, British Steel Tubes, Wimpey Homes, Redland, Beldray and Silhouette lingerie company.
- Responsibilities included client meetings and briefings, general account management and overseeing of creative briefs, artwork, print and photo shoots.
Junior in Creative Department
Rex Stewart Granger Group
1983.01 - 1987.01
- Following work experience placement while at collage was taken on as junior in creative department, assisting Creative Director.
Education
Diploma - Advertising and Visual Communications
Solihull Collage
Solihull 1982.01 - 1 1983
Arden School
Knowle, Solihull 1977.01 - 1 1982
Skills
- Built up good working relationship with all agency departments and clients, enabling and promoting new innovations
- Strong creative background, able to contribute with creative and strategic process and thinking
- Able to communicate well with Senior Management Teams and Board Members both internally and client side
- Able to plan, achieve and document measurable results, proven in sales, increased profitability, awareness and fundraising
- Good management and team building skills, team member, willing to support, assist, nurture and encourage
- Strong presentational skills
- Good methodical and organisational skills
- Good financial awareness and planning skills
- Able to multitask and oversee multiple projects at anyone time Able to ensure projects are delivered on time and to budget
- Good understanding of creative process, brand, print, social media, event management, photography, filming and video content
- Happy to accept challenges, approachable, people person, self-motivated and able to ‘just get on with it’, able to prioritise under pressure
Certification
- IPA Member and have successfully completed and attended several courses and workshops
- LegRegs Certificate
- Advanced Level Commercial Certificate
- CPRs Training
- Account Management and Presenting Skills Training
- AI Working Group Team Member
- K9 First Aid Certificate
PERSONAL LIFE
The majority of my spare time is dedicated to my two rescue dogs Dexter the lurcher and Bobby the very needy whippet., I also enjoy using my creative and organisational skills and have renovated several properties.
Timeline
Account Manager – Senior Account Director
BradleyDyerRaw
1995.01 - 2026.02
Account Manager (in-house Marketing Team)
Redland
1994.01 - 1995.01
Account Executive
McCann
1989.01 - 1994.01
Junior in Creative Department
Rex Stewart Granger Group
1983.01 - 1987.01
Diploma - Advertising and Visual Communications
Solihull Collage
1982.01 - 1 1983
Arden School
1977.01 - 1 1982