Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Caroline  Adel

Caroline Adel

New Cairo,Egypt

Summary

Accomplished professional with extensive expertise in strategic planning, marketing, and business development. Demonstrates exceptional leadership and team management skills, with a proven track record in new product launches and digital marketing. Adept at developing comprehensive marketing plans, channel strategies, and commercial policies to drive business growth. Strong proficiency in e-commerce platforms and relationship management. Committed to leveraging strategic thinking and problem-solving abilities to achieve organizational goals.

Overview

18
18
years of professional experience

Work History

Head of Industrial Automation NEAL Cluster

Schneider Electric
, Egypt
04.2018 - Current

Head of Marketing should be responsible of both IA offer Marketing management and Channel Marketing management with the following key responsibilities:

Division Channel Manager

ABB
, Egypt
06.2008 - 03.2018

Key Responsibilities:

Responsible of deploying the annual cycle of channel management for Discrete Automation and Motion division Portfolio including the following :

  • Defining the local channel strategy based on proper market analysis
  • Implementing of the ABB Value Provider Program ensuring: Optimum market coverage via the multichannel structure to fulfill customer needs and buying behavior
  • Insure that the channel sales strategy and responsibilities are communicated to and supported by different ABB entities
  • Cooperate with the local service, field sales and/or different functions to be able to offer via the third party companies the targeted performance for the pre-sales phase, transaction phase and post-sales phase
  • Active marketing of the authorized third party channel network and their offering  Providing training for the network of current and future ABB authorized value providers
  • Annually setting up with the channels clear sales, performance, investment and sales targets figures
  • Quarterly reviewing with each third party company the quality, performance, activities and sales volume
  • Co-operation with the other BU’s channel managers in the country to :

Boost the ABB’s multi-product offering

Harmonize the terms and conditions

Harmonize the channel management processes

Harmonize the incentive schemes

Responsible for achieving CP budgets in terms of O/R & revenue.

  • Main dedicated contact for the DM channel partners daily channel management issues.
  • Provide leadership role via planning process.
  • Responsible for executing all sales activities in Business plans & in line with the time boundaries & due dates.
  • Recruit, hire, train and develop Sales Channels in local markets.
  • Set up the Sales Channel Business Plan based on market coverage and product suitability analysis
  • Support channel partners in developing and executing the marketing plan.
  • Assist channel partners in developing sales forecasts Perform joint sales calls on selected target opportunities in the local market
  • Follow up on defined Sales Channel targets and support local sales force so that targets will be reached
  • Build CP pipeline & close deals to be able to accurately report monthly forecast info back to management Quarterly report progress of CP revenue (Crown) to DM channel management In addition to : Pro-Sales responsible person in DM Egypt, proper implementing, following up, and training DM personnel.

Mechanical Seals Sales Engineer

HydroTech Company
, Egypt
09.2007 - 05.2008

Key Responsibilities:

  • Identify and pursue new business opportunities for mechanical seals and related products
  • Develop and implement sales strategies to achieve targets.
  • Conduct presentations, demonstrations, and technical discussions with potential and existing customers
  • Provide Commercial quotations, Negotiate contracts and close deals
  • Build and maintain strong relationships with customers.
  • Provide excellent customer service and address any concerns promptly.
  • Gather customer feedback to improve products and services.

Seismic Engineer

Schlumberger
, Egypt
10.2006 - 07.2007

Key Responsibilities:

  • Data Acquisition:Acquiring and processing seismic data, which involves deploying and operating seismic equipment in the field to capture subsurface images.
  • Data Interpretation:Analyzing seismic data to identify geological structures, faults, and potential hydrocarbon reservoirs.
  • Well Planning: Using seismic data to assist in planning the location and trajectory of wells, optimizing drilling operations.
  • Field Operations: Working in the field, often in remote or challenging environments, to collect and process data.
  • Reporting and Communication: Preparing reports and presentations to communicate findings and recommendations to engineers and other stakeholders.
  • Problem Solving: Addressing technical challenges that arise during data acquisition and processing.
  • Safety:Safety: Ensuring adherence to safety protocols and regulations in the field

Education

Bachelor of Electrical Engineering - Electrical Power

Faculty of Engineering Ain Shams University
Egypt
/2001 - /2006

Skills


  • Communication skills
  • Team building and management
  • Strategic planning
  • Marketing
  • Programs & Commercial Policies development
  • New product launch
  • Digital marketing
  • Promotions
  • P&L
  • Channel strategy development
  • Relationship Management
  • Business development
  • Strategic thinking

Languages

Arabic
Native
English
Fluent
German
Beginner

Timeline

Head of Industrial Automation NEAL Cluster

Schneider Electric
04.2018 - Current

Division Channel Manager

ABB
06.2008 - 03.2018

Mechanical Seals Sales Engineer

HydroTech Company
09.2007 - 05.2008

Seismic Engineer

Schlumberger
10.2006 - 07.2007

Bachelor of Electrical Engineering - Electrical Power

Faculty of Engineering Ain Shams University
/2001 - /2006
Caroline Adel