CAROLINA GOMES
Summary
Accomplished professional with extensive expertise in CSM management, social media management, and event management & marketing. Proven track record in landing page creation, PPC, SEO, and paid campaign management. Adept at copywriting, project management, budget management, and team management. Skilled in the creation & management of content strategies using Microsoft Office, Salesforce, Umbraco, WordPress Experience, Google Analytics 4, and Hubspot. Committed to leveraging skills to drive business growth and enhance digital presence.
Overview
3
3
years of professional experience
Work history
Senior Marketing Executive
London College of Contemporary Arts
07.2023 - 02.2025
- Creating and overseeing multi-channel digital marketing campaigns
- Collaboration with internal teams: social media, design, paid social, PPC, video editing
- Event marketing & management
- Development of physical marketing collateral
- Creation of email campaigns
- Management and optimization of company CMS with SEO-friendly, engaging content
- Social media marketing
- Copywriting, asset creation, landing page creation, CRM management, budget management
- Content creation (Blogs, social assets, etc.)
- Stakeholder management
- Budget management
- Team management
Project Coordinator
Enhance Media
01.2023 - 06.2023
- Created and tracked project plans for multiple campaigns simultaneously
- Reviewed and ensured accuracy of weekly, fortnightly, and monthly reports for clients
- Assisted with ad-hoc tasks: graphic editing, staff schedule management, account management support
- Supported Project Manager with various administrative and campaign-related duties
Marketing and Events Assistant
Eteach
06.2022 - 11.2022
- Created weekly external email communications and traffic drivers, honing copywriting skills
- Tailored copy for diverse audiences, enhancing engagement
- Liaised with external event management companies to plan events
- Organized events and optimized sales team positioning for lead generation
- Assisted Marketing Manager with ad-hoc tasks: managing inbox, editing assets, setting up online seminars
Education
Bachelor with Honours - Music Business
University of Hertfordshire
9 2016/2016 - 5 2019/2019
Skills
- CSM management
- Social media management
- Event management & marketing
- Landing page creation
- PPC
- SEO
- Paid campaign management
- Copywriting
- Project management
- Budget management
- Team Management
- Creation & management of content strategies
- Microsoft Office
- Salesforce experience
- Umbraco experience
- WordPress Experience
- Google Analytics 4
- Hubspot
Timeline
Senior Marketing Executive
London College of Contemporary Arts
07.2023 - 02.2025
Project Coordinator
Enhance Media
01.2023 - 06.2023
Marketing and Events Assistant
Eteach
06.2022 - 11.2022
Bachelor with Honours - Music Business
University of Hertfordshire
9 2016/2016 - 5 2019/2019
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