Carmara Mwayera

Dedicated and results-oriented professional with a strong foundation in customer service and a proven track record of exceeding expectations. Aspiring digital marketer with a passion for data-driven strategies and a commitment to delivering exceptional experiences. Proficient in team leadership, inventory management, and sales, with a background in cosmetics, retail, and nightlife industries. Eager to leverage my diverse skills and education in Digital Marketing to contribute to dynamic digital marketing campaigns and drive measurable results. Adept at adapting to fast-paced environments and collaborating effectively with cross-functional teams to optimize operational efficiency and enhance customer satisfaction.

• WYK Digital Marketing Trainee July 2023 - September 2023:

It was a intensive course highly educationally. I gained my google analytics fundamentals and paid search certificate. Learnt how to use the basics of excel data analytics, programmatic marketing, target audience identification, search engine optimization. My main subject I took was paid search but I also touch a bit on paid socials learning about canvas and the audiences for different add social network platforms.

• Paid search:

Also known as pay-per-click) I have learnt how to use marketing strategy that empowers businesses to enhance their online visibility and reach their target audience. With platforms like Google Ads and Discovery ads I as the advertiser had to strategically bid on keywords relevant to their products or services. These ads appear prominently in search engine results when users enter relevant queries, delivering immediate and measurable results. I have learnt how to conduct keyword research, and optimizing campaigns, businesses can achieve their specific marketing goals, whether it's driving website traffic, increasing brand awareness, or boosting conversions. Paid search taught me how to offer a level of control and precision that allows me to help businesses to fine-tune their advertising efforts, making it a fundamental component of a successful digital marketing strategy.

• Laura Meda case study:

A self employed photographer who wanted to create brand awareness in North Lincolnshire. She wanted to expand and create brand awareness on her business. These were some of our findings :

CTR: Search 2.80% Social 2.58% Results= 5.38%

Client: Laura Meda

Location: North Lincolnshire

Budget: Search: £125 Discovery: £125

Results: Discovery ads was a higher performance than paid search, users were actively exploring new content that's more visually appealing and more engaging.

Our objective was Increase Brand Awareness. Generate Impressions. Our impressions for discovery was 0.5% and for search 1.4%. Some of our challenges was we was unable to spend set budget due to various factors such as Location, audience, etc. a broader target may have gave us better results. We also had limited location

Lessons: The lesson l learnt was I could have narrowed down the geographic location on generic match type. When checking the analytics we should have put more money in discovery over search

• Used Microsoft Excel to develop inventory tracking spreadsheets.

• Digital Marketing Certificate on Google Analytics Fundamentals
• Paid Search Certificate