Carly Tait (PLY) she/her
Manchester
Summary
With nearly 20 years of experience in marketing and Diversity & Inclusion (D&I), I have led impactful, insight-driven programs that deliver measurable change for businesses, communities, and colleagues.
As a Paralympian and keynote speaker, I leverage my personal experience and leadership to drive D&I strategies that foster inclusion, belonging, and representation at all levels.
Overview
17
17
years of professional experience
Work history
Diversity & Inclusion Business Partner
JD Group
06.2022 - 11.2024
- Lead the development and execution of the global D&I strategy, partnering with senior leaders across People, Engagement, Communications and Talent teams
- Line manage the Inclusion Manager and oversee external agencies and partners to deliver D&I objectives
- Utilise data to shape policies, initiatives, and evaluate impact, ensuring alignment with business goals
- Organise and implement a D&I events calendar, fostering continuous learning and engagement
Athlete Ambassador
ParalympicsGB
08.2024 - 09.2024
- Foster relationships to improve the Games experience for athletes, staff, commercial partners and guests
- Support the Paralympic Inspiration Programme to enhance the Games experience for LA 2028 paralympic hopefuls by providing learning opportunities
- Collaborated with Athlete Services to develop and deliver inclusive workshops with the objective of being the best prepared
DEI Advisory Group
ParalympicsGB
08.2023 - 11.2024
- Provide expert advice and feedback to ParalympicsGB on topics related to equity, inclusion and diversity and the athlete experience
- To advise on its strategic goals around equity, inclusion, diversity, and representation as they relate to athletes
- To advise on the provision of an inclusive team environment, contributing to the success of future Games objectives
- Work with Social Impact and Commercial teams to drive inclusive practices both internally and with external partners
Market Activation Manager
Glen Dimplex
06.2021 - 01.2022
- Led marketing campaigns for Morphy Richards, managing all aspects of strategy, execution, and budget
- Oversaw global rebrand and stakeholder collaboration, ensuring integrated creative solutions across customer and colleague touchpoints
Digital Campaign Manager
Co-op Food
03.2015 - 06.2021
- Managed cross-channel seasonal and partnership campaigns with brands like Deliveroo, Marcus Rashford, Stonewall and Parkrun
- Led multi-disciplinary teams and provided performance insights to optimize campaign effectiveness and drive solutions
Brand Ambassador
Co-op Food
12.2015 - 09.2017
- Represented Co-op at key customer and community events, including high-profile speaking engagements and media campaigns
- Inspiration behind the #GoodLuckCarly campaign, extending Co-op’s sponsorship reach and brand visibility
Digital Campaign Manager
Churchwood Finance
12.2013 - 12.2014
Marketing Executive roles
Various
03.2008 - 11.2013
Education
1st BA Hons degree - Marketing Communications & Advertising
UCLAN
Future International Paralympic Leaders Programme - undefined
UK Sport
Inclusive Leadership Programme - undefined
JD Group
Skills
- D&I Strategy Development & Implementation
- Stakeholder Engagement & Leadership
- Brand Strategy & Marketing
- Public Speaking & Event Management
- Data-Driven Decision Making
Accomplishments
- D&I Leadership: Spearheaded the D&I strategy for a FTSE 100 global retailer (JD Group) and founded the Co-op’s Colleague Disability Network, “Represent,” growing it to 500+ members with measurable cultural impact
- Award Recognition: Nominated for Shaw Trust Power 100, Manchester Young Talent, and The National Diversity Awards for my leadership in diversity
- Industry Influence: Featured in the Institute of Grocery Distribution’s ‘Role Model in Food & Grocery 2020 Report’ for D&I contributions, nominated by Co-op CEO
- Paralympic Ambassador: As a European silver medalist, secured brand sponsorship and represented GB at the Paralympics. Face of a national Co-op consumer campaign to drive brand awareness and community outreach
Timeline
Athlete Ambassador
ParalympicsGB
08.2024 - 09.2024
DEI Advisory Group
ParalympicsGB
08.2023 - 11.2024
Diversity & Inclusion Business Partner
JD Group
06.2022 - 11.2024
Market Activation Manager
Glen Dimplex
06.2021 - 01.2022
Brand Ambassador
Co-op Food
12.2015 - 09.2017
Digital Campaign Manager
Co-op Food
03.2015 - 06.2021
Digital Campaign Manager
Churchwood Finance
12.2013 - 12.2014
Marketing Executive roles
Various
03.2008 - 11.2013
Future International Paralympic Leaders Programme - undefined
UK Sport
Inclusive Leadership Programme - undefined
JD Group
1st BA Hons degree - Marketing Communications & Advertising
UCLAN
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