Carly Richardson

Partnering with Franchise and Independent customers throughout the South West, engaging retailers to think and act differently in todays online retailing environment.

Maintaining & managing revenue in excess of 3 million, ensuring my base has an excellent penetration of appropriate solutions and that return on investment is clearly articulated and agreed.

The understanding and use of data and insight can really have a big impact on retailers performance, therefore it's crucial that retailers understand the insight and metrics provided and are positioned to take actionable insights from it.

Conducting reviews both in person and by teams across the south west and Wales, with an annual mileage allowance of 25,000. Also organising bespoke sessions for larger groups.

At Autotrader we celebrate our customer wins much more than we do our own. We celebrate when retailers reach their goals, we also continuously support and guide retailers to ensure they achieve their goals and that Autotrader's solutions are a key part of their financial performance.

We exist to surface as much of our insight and support retailers in understanding this to enable them to have actionable insights any day or time to maximise on those key individual opportunities.

Proactively ensuring regular and timely customer contact/reviews covering, maintaining and managing revenue in excess of 3 million and ensuring fantastic product penetration.

BT Local business are represented by Leading Edge. They are the sales division of BT acting as a Key Account Manager to develop sales and relations. Primarily tasked with selling Avaya and Mitel phone systems covering Bath and Wiltshire, also selling Leased Line Internet Services. Consulting on necessary hardware and services to compliment. Current sales cycle length can vary from on the day/ a week/ a month/ to up to 12 months in advance. Appropriate contact is maintained ensuring all party’s are actively involved at all stages.

Neopost are a manufacturer and supplier of mailroom Equipment across the UK and Europe such as Franking machines Folder Inserters and Software. Building an effective pipeline and closing business as quickly as possible whilst maintaining good relationships with customers. Generating needs with consultative selling methods.

Responsibility’s:

• Arranging Appointments with Corporate and Commercial Business’s across the HP &

OX postcodes

• Selling/ Leasing Mailroom Equipment such as Franking Machines/ Folder

• Inserters/ Letter Openers/ Software throughout the territory

• Creating & Delivering a territory business plan focused on generating sales

• Identifying additional opportunity’s to sell Mailroom Equipment into

• Achieving a defined sales revenue target for the month/ Year with the appropriate product mix

• Building Long Term relationships

• Advising customers on products and providing technical knowledge

• Giving product demonstrations

Generating new business in the three main core products Yellow Pages Yell.com & 118247. In January 2010 Packages combing ‘The Book The Web and The Phone’ were launched which were seen as the most renewable forms of advertising when all 3 products were combined. I was awarded top performer for the North West division of this new launch and continued to sell over 90% of overall sales as packages. Targeted to sell 70 orders per quarter at 28,000 revenue

Key Achievements:

• Elite Performer Awards

• 2008 Top Newcomer for the South West

• 2008 Overall Top New Media performer for the South West

• Home based from November 2008 being totally self-driven & self-motivated and always having a burning desire to succeed

• 2010 Top Package Performer - the key driver for renewable advertising

• 2011 Elite Performer Awards

Local Search specialist providing expert Search Engine Optimization services for businesses of all types. Revenue targets achieved throughout. After year 1 attracting my own renewals. The role provided an excellent platform for the new role that I undertook with Yell.

Dealing with a Mixture of inbound and outbound enquiry’s. Targets set on a monthly basis. Maximizing sales by encouraging customers to renew their contracts with the network by matching their needs and using appropriate offers to secure the sale. After having proved successful in an Upgrades role I was then interviewed and transferred to the Retention department which was much more sales driven. These two roles allowed me to gain both customer service skills and sales skills and gave me a hunger to deliver results and every day from and since then I have had a sales target to achieve. This is the role where I noticed my ability to achieve and how much I enjoyed the success.