Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
Generic

Carly McCann

Glasgow

Summary

Creative and dynamic brand representative with experience in premium customer engagement, event hosting, and digital content creation. Proven track record in storytelling, social media marketing, and delivering memorable brand experiences through both retail and self-directed projects. Founder of a social networking events business and freelance journalist in lifestyle content creating. Skilled at building communities, managing campaigns, and promoting premium products.

Overview

4
4
years of professional experience

Work history

Stylist

IOLLA
Glasgow, Glasgow City
03.2025 - Current

Delivered personalised consultations, aligning brand vision and customer needs.

Supported in-store events and visual merchandising to match seasonal marketing campaigns.

Assisted the marketing team with campaign planning, social media content creation, and email marketing.

Contributed creative ideas and assists for seasonal promotions, collaborating with design and marketing to enhance engagement.


Founder & Events host

Self Employed
Glasgow, Glasgow City
01.2025 - Current

Founded & operate a social networking events business helping individuals make friends through themed meet-ups and activity-based events.

Manage all marketing activities, including social media strategy, content creation, and promotional campaigns.

Build partnerships with local venues and businesses to increase event reach and engagement.

Track campaign performance using social media analytics, adapting content to maximise audience engagement.

Freelance Journalist

Self Employed
Glasgow, Glasgow City
07.2022 - Current

Created and manage a lifestyle website, producing written and visual content on culture, food & drinks, and books.

Plan, research, and write feature stories, interviews, and reviews for online audiences, maintaining a consistent content calendar.

Manage all website marketing and social media, including Instagram, Tik Tok, and SEO strategies to grow readership.

Collaborate with brands and venues for sponsored content, event coverage and promotional campaigns.

Expert

Apple
Glasgow, Glasgow City
09.2022 - 02.2025

Served as a product expert, staying ahead of innovation trends to deliver engaging, tailored demonstrations.

Acted as a brand ambassador, ensuring all customer interactions reflected Apple’s premium brand values.

Partnered with the business team to deliver tailored product solutions for clients, supporting presentations, proposals, and relationship-building.

Led one-to-one consultations and group workshops.

Demonstrator

Costco
Glasgow, Glasgow City
08.2021 - 09.2022

Delivered engaging live demonstrations for premium food and beverage brands, including wine, spirits and non-alcoholic drinks.

Used sampling and storytelling techniques to communicate flavour profiles, serve suggestions, and brand heritage to customers.

Coordinated with store teams to ensure on-brand product displays, current pricing, and sufficient stock availability.

Education

Bachelor of Business Administration - Business Management

Glasgow Caledonian University
Glasgow
09/2024 -

Higher National Diploma - Practical Journalism

City of Glasgow College
Glasgow
08/2020 - 04/2022

Skills

Brand Representation & Storytelling

Premium Customer Engagement & Sales

Event Planning & Hosting

Social Media Marketing & Campaign Management

Website Creation

Public Speaking & Presenting

Time Management

Affiliations

  • Fashion & personal styling
  • Exploring wine, spirits & cocktail culture
  • Pottery & floristry

Timeline

Stylist

IOLLA
03.2025 - Current

Founder & Events host

Self Employed
01.2025 - Current

Expert

Apple
09.2022 - 02.2025

Freelance Journalist

Self Employed
07.2022 - Current

Demonstrator

Costco
08.2021 - 09.2022

Bachelor of Business Administration - Business Management

Glasgow Caledonian University
09/2024 -

Higher National Diploma - Practical Journalism

City of Glasgow College
08/2020 - 04/2022
Carly McCann