Carly Goodban

Working out of Tesco’s Head Office in Welwyn Garden City, delivering best-in-class branded advertising campaigns on Tesco’s digital platforms including Tesco.com and Scan As You Shop devices as well as working on other propositions and projects to deliver against high revenue targets.

Have worked across a wealth of large suppliers such as Coke, Mondelez, and Diageo and actively engage with clients daily. Category knowledge in BWS, Grocery and Growth & Emerging.

Have built a number of key relationships across the business with senior internal stakeholders in Sales, Account Management and Sales Enablement.

Currently mentor junior members of the team as well as having actively played a team lead role for a number of years with team of campaigns managers who deliver end-to-end execution of advertiser-funded campaigns across both digital and store.

Worked closely on new efficiencies, products and propositions we has involved helping to identify and scope new technologies and solutions to drive large efficiencies, not just in my immediate team, but in wider teams within the business, across a number of channels. To name a few; Sphere; Self Serve, Brand Pages, Radio, Video and Kiosk Screens.

My first role out of university in which I started as a Project Coordinator but quickly climbed the ladder to become a Senior Project Manager within a few years.

Once known as Dynamic Logic, my main role was to coordinate digital campaigns for key brands to measure their online advertising effectiveness. This in turn allowed brands to understand their digital audience and optimise media strategies.

My role included working with internal stakeholder as well as manage clients; mainly media agencies such as GroupM agencies.