Summary
Overview
Work history
Education
Skills
Timeline
Generic

CARLA FARRAR

THORNTON,LANCASHIRE

Summary

Dynamic retail professional with extensive expertise in customer service, stock control, and point of sale operations. Demonstrates exceptional skills in upselling, brand awareness promotion, and store layout designing to optimise sales performance and enhance customer experience. Adept at handling cash transactions, complaint resolution, and maintaining health and safety compliance while fostering a positive team environment. Skilled in equipment maintenance, stock room management, and team leadership with a proven ability to drive operational efficiency. Committed to leveraging product knowledge and interpersonal communication to achieve business goals and deliver outstanding service.

Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.

Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.

Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking.

Overview

11
11
years of professional experience
2
2
years of post-secondary education

Work history

Sales assistant

PENNY PETROLEUM
Thornton, Lancashire
08.2023 - Current
  • Maintained knowledge of current sales promotions helping customers make informed buying decisions.
  • Offered personalised shopping advice to enhance customer experiences.
  • Collaborated effectively with team members to meet sales targets.
  • Conducted daily inventory checks to manage stock levels accurately.
  • Demonstrated products effectively leading to increased sales conversions.
  • Fostered a welcoming store environment by maintaining clean and well-organised displays.
  • Addressed customer needs promptly, resulting in positive feedback and loyalty.
  • Stock rotation
  • Stock ordering

BUSINESS DEVELOPMENT MANAGER

AVON COSMETICS LTD
NORTH WEST, LANCASHIRE
02.2017 - 10.2020
  • Devised comprehensive business plans, enabling sustainable growth.
  • Led cross-functional teams to deliver complex projects on time and budget.
  • Delivered excellent customer service by addressing queries promptly and effectively.
  • Fostered client relationships, leading to increased brand loyalty.
  • Conducted market research to identify potential business opportunities.
  • Secured new business opportunities by cultivating strong relationships with potential clients.
  • Drove revenue growth with innovative sales strategies.
  • Executed successful product launches, driving market penetration.
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Contacted and converted potential customers via telephone, email and in-person enquiries.
  • Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
  • Consistently exceeded revenue targets through new account development.
  • Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities.
  • Coached team to build client relationships and exceed sales targets.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Managed team of 2000 self employed staff, driving performance with motivational strategies to exceed sales targets.
  • Grew annual revenue by 87% with targeted sales and marketing strategy.
  • Represented organisation to public at trade exhibitions and conventions, driving awareness of the Avon brand.
  • Allocated teams, materials and calendar space for individual projects.

Green Room Artist Liason

Enjoy Travel
Portugal & Ibiza
03.2014 - 10.2019

Responsibilities

  • Coordinated with event organisers for smooth running of concerts.
  • Performed under pressure during high-profile events demonstrating resilience and professionalism.
  • Managed other musicians in rehearsals, performances and other musical activities.
  • Developed strong relationships with other artists as well as fans.
  • Shopped daily in local supermarkets in Ibiza and Portugal to fulfil artists riders.
  • Set up Green Room for the Artists of the day, with specific requests to each musician.
  • Supported large public gatherings by stewarding and patrolling public areas.
  • Acted as bar, floor, or stewarding team depending on venue needs.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked flexible hours, covering nights, weekends and bank holidays.
  • Consistently arrived at work on time and ready to start immediately.
  • Offered friendly, efficient customer service and handled challenging situations with ease.
  • Cleaned work areas and equipment to maintain faultless hygiene standards.
  • Displayed energy and enthusiasm in fast-paced environment.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Education

Bachelor of Arts - History

University of Central Lancashire
Preston
09.1998 - 06.2000

Skills

  • Initiative taking
  • Price tagging
  • Point of sale operation
  • Successful up-selling
  • Brand awareness promotion
  • Cash handling
  • Store layout designing
  • Effective listening
  • Stock control
  • Complaint handling
  • Positive attitude
  • Customer Service
  • Confident communicator
  • Product knowledge
  • Upselling expertise
  • Stock room management
  • Health and Safety regulations
  • Superb time management
  • Patience and empathy
  • Computer literate
  • Health and Safety Compliance
  • Interpersonal communication
  • Team Leadership
  • Equipment Maintenance

Timeline

Sales assistant

PENNY PETROLEUM
08.2023 - Current

BUSINESS DEVELOPMENT MANAGER

AVON COSMETICS LTD
02.2017 - 10.2020

Green Room Artist Liason

Enjoy Travel
03.2014 - 10.2019

Bachelor of Arts - History

University of Central Lancashire
09.1998 - 06.2000
CARLA FARRAR