Carla Esquivel
Lisburn,UK
Summary
Experienced and results-driven marketing expert with a strong background in digital marketing and project management for both B2B and B2C companies, with over 6 years of experience.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Digital Marketing Manager
Platform Marketing Agency
Belfast
2023.08 - 2026.03
- Plan, execute, and manage all digital marketing for a wide range of clients, including SEO, SEM, email marketing, and social media.
- Collaborate with and manage a team of writers, designers, marketers, and other stakeholders on the concept, development and implementation of digital marketing plans.
- Create, execute and monitor marketing campaign budgets.
- Measure key performance metrics to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
Digital Marketing & Project Manager
Bill Beard’s
Costa Rica
2022.10 - 2025.03
- Designed and executed integrated marketing campaigns across email, social, SEO, and paid ads to drive engagement and business results.
- Managed the website redesign project, ensuring alignment with UX/UI best practices to enhance user experience and conversion rates.
- Collaborated with designers & web developers to implement user-centered design principles to improve website usability and visual appeal across all devices.
- Analyzed key performance metrics such as website traffic, click-through rates, and social media engagement to derive actionable insights for optimising marketing efforts.
- Mitigated potential risks effectively, safeguarded against possible pitfalls within projects.
Social Media Manager
Wave Rafting
Costa Rica
2019.10 - 2022.06
- Led successful influencer marketing campaigns, collaborating with key industry influencers to increase brand visibility and drive customer engagement.
- Collaborated with product development teams to launch new paid advertising campaigns on social media platforms to reach specific target demographics and maximise campaign effectiveness.
- Built and maintained strong customer relationships through social media channels.
- Monitored industry trends for incorporation into our social media strategy.
Product Manager
Selina
Costa Rica
2017.01 - 2019.10
- Conducted market research to identify customer needs and preferences, and translated insights into product requirements.
- Worked closely with sales and marketing teams to develop go-to-market strategies and drive product adoption.
- Led cross-functional teams to develop and launch innovative products that increased
Education
Bachelor of Business Administration - Business Administration with emphasis on Marketing
San José University
Costa Rica 2001.04 -
Skills
- Critical thinking & problem solving
- Time management
- Teamwork & collaboration
- Leadership
- Customer service
- Written and verbal communication
- Attention to detail
- Decision-making
- Project planning
Websites
Certification
- Master Digital Marketing Career Path - Linked In Learning
- Google ADS Search Certification - Google
- Social Media Strategy: Design, Manage and Launch Campaigns - Domestika
- Google Analytics Essential - Linked In Learning
LANGUAGES
English
Upper intermediate (B2)
Spanish
Native
AREAS OF EXPERTISE
- Paid Media Advertising (Google Ads, YouTube, Meta, LinkedIn, Spotify)
- Project Management
- Social Media Management
- SEO & Website Optimisation
- Email Marketing & CRM Management
TOOLS
- Google Analytics, Google ADS, Google Search Console.
- SEMRush, Ahrefs, Ubersuggest.
- D-Edge, Brevo, Hubspot and Mailchimp.
- Looker Studio, Excel, Metricool, Sprout Social.
- Kanban Boards (Trello, Jira, Notion)
Timeline
Digital Marketing Manager
Platform Marketing Agency
2023.08 - 2026.03
Digital Marketing & Project Manager
Bill Beard’s
2022.10 - 2025.03
Social Media Manager
Wave Rafting
2019.10 - 2022.06
Product Manager
Selina
2017.01 - 2019.10
Bachelor of Business Administration - Business Administration with emphasis on Marketing
San José University
2001.04 -