Experienced Sales Manager with a strong track record of delivering and exceeding sales targets within a fast-paced B2B environment.
Responsible for managing a key deal source generating £4–5 million in revenue per financial year, ensuring consistent performance, growth, and stakeholder engagement.
Skilled in performance management, including conducting regular reviews, setting KPIs, managing underperformance, and driving continuous improvement.
Proven ability to coach, mentor, and develop high-performing sales teams, helping individuals maximise their potential and achieve business objectives.
Experienced in leading recruitment, onboarding, training, and ongoing development of sales professionals.
Strong track record of generating new business opportunities while growing and retaining existing client accounts.
Experienced in consultative selling of HR, employment law, health & safety, and business support solutions.
Strong relationship builder with excellent communication, negotiation, and stakeholder management skills.
Competent in analysing sales performance data, forecasting revenue, and implementing strategies to drive business growth.
Effective at managing the full sales cycle, from lead generation and prospecting through to closing and account management.
Recognised for fostering a positive, accountable, and target-driven culture that delivers consistent results.
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Sales Executive
EON Energy
02.2020 - 10.2021
Managing own portfolio of direct customers up to 350,00kwh.
Pricing and securing energy contracts off live energy markets.
Negotiating with customers and providing accurate information whilst using the challenger sales technique to close deals.
Liaising with relevant operational functional areas to achieve business objectives.
Providing and educating the customer with the different products and AVS’ available including EPS energy fund, multi purchase, Renewable energy & Mid-term review.
Construct an acquisition Sales strategy by preparing, evaluating & critically assessing each sales opportunity to achieve business targets.
Crew Leader
Evans Halshaw – Car Store
05.2018 - 11.2019
Assisting with the everyday running of contact center.
Managing performance through coaching and mentoring.
Creating rota’s and managing work force based on forecast data.
Creating, implementing, and reviewing processes.
Opening and closing of entire building.
Managing approx. 29 FTE Sales Agents and Finance Advisors.
Fully SAF qualified up until May 2019.
Liaising and problem solving with over 30 sites across the UK.
Generating leads and appointments for over 30 sites across the UK.
Interviewing potential candidates for different roles across the business.
Decision maker for recruitment.
Exceeding expectations and targets set by the company.
Breaking company records.
Assistant Sales Manager
UK Flooring Direct
05.2016 - 05.2018
Supporting Sales Manager to lead approx. 15 FTE of Sales Agents.
Coaching, mentoring, and supporting staff.
Managing own sales targets to ensure consistent high achievement (as a role model) in addition to management support tasks.
Process management, improvements, and implementation.
Reporting on sales/staff performance on regular basis.
Ad-hoc duties to support Senior Management team.
Managing shifts and adherence to site-close practices (as a site key-holder).
Having started in a Sales Advisor role, I gained promotion to AM role after approx. 11 months within the business.
I have successfully achieved my sales target on every month, in most cases far exceeding expectations.
YTD 118.62% for current period.
Consistently within Top 3 sales performance.
Supported 2 underperforming team members to realign performance; Coached them through call listening exercises, sharing best practice around admin tasks and ensuring both agents had a clear and correctly prioritized task list. Both agents successfully hit target for 3 consecutive months following coaching support.
Staysure Travel Insurance
11.2015 - 03.2016
Oversaw the 'Gradbay' team, consisting of fresh recruits, with a primary focus on nurturing and mentoring their sales skills.
Delivered hands-on coaching through side-by-side interactions to support Sales Executives to deliver KPIs.
Market travel insurance policies, with a focus on providing coverage for pre-existing medical conditions.
Held the award for highest value policy sold in the business to date.
Overachieved consistently month on month, conversion 55% vs 63%, average value order £250 vs £280 and all ancillary products while remaining compliant.
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Customer Services Advisor
TUI UK & Ireland
02.2012 - 09.2015
First point of contact for all online customers and travel agent’s.
Problem solving and ensuring its always in best interest of business and customer.
Working to and achieving sales targets and KPI’s.
Education
GCSEs -
Cardinal Wiseman RC School
Coventry
09.2000 - 09.2005
Skills
Leading Sales teams to success and financial reward
Strong process management skills
Resilient, tenacious, and adaptable
Effective and emotionally intelligent communicator
Strong Process Management skills and experience
Coach, mentor, and role model within business environments