skin.crema.nameTitle
Carl Hewlett
Berkeley,Gloucestershire
sections.summary.name
I am a marketing professional knowledgeable about consumer preferences and patterns and thoroughly track market trends, competitor activities and consumer behaviour to create highly successful campaigns.
Experienced across industries and channels, I believe I am good at cutting through complexities to get to the heart of an issue. I am a pragmatist who sees the reality of things and people and is prepared to accept them as they are. Passionate about new projects I can organise to improve efficiency and reduce waste in terms of time and resources. I am prepared to challenge the status quo when necessary.
sections.overview.name
15
years of professional experience
4
years of post-secondary education
sections.experience.name
The Property CentreQuedgeley, Gloucester
Digital Marketing Specialist
10.2022 - Current
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- Responsible for SEO management, continually developing the company website and creating and proofing new content while improving and monitoring page rank
- Organise marketing plans and programmes to best support business growth and development.
- Monitoring and improvement of PPC campaigns while liaising with external agencies to ensure optimization
- Manage automated marketing emails while devising new e-marketing materials and campaigns
- Support the Social Media Executives in line with wider company objectives such as driving company awareness, following, tracking and engagement on key social media channels
- Research, and write weekly articles to improve organic ranking
- Write press releases and content for online marketing
- Support key stakeholders by designing presentations and other internal communication materials
- Responsible for creating and updating imagery ensuring replication across all digital channels and updating when necessary
- Monitor campaigns and their success including analysis and reporting of the effectiveness of digital marketing activities (Search Console, Google Analytics, Ahrefs, etc.)
Stroud TimesStroud, Gloucestershire/Remote
Co-founder & Website Manager
09.2020 - Current
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- Alongside two former press colleagues, I co-founded stroudtimes.com, an independent community-based news website for the Stroud District
- After initial concept discussions in September 2020, I built the multi-page news site using WordPress, set up associated domains, email accounts, and all necessary hosting services
- The cohesive style and visual consistency across the website make for a pleasing user experience
- Stroud Times now receives an average of 15,000 monthly page views since its launch in March 2021
- I oversee analytics for the site and related social media channels in order to inform and share data with other team members on the best-performing articles and in turn explore commercial opportunities with local advertisers
- I also manage all Google Workspace accounts, website databases, domains, etc.
Hewlett Photography & DesignBerkeley, Gloucestershire
Photographer
04.2020 - Current
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- In the shadow of the Coronavirus pandemic in 2020, I set up Hewlett Photography & Design to continue to work as a professional photographer
- Although now based at home, I continue to offer services in corporate, PR, product, interiors, and editorial photography
- During the continued nationwide lockdown, I expanded my services to include design such as logo creation, digital assets, social media branding, and website setup/design for clients needing to advertise more prominently online during the worldwide pandemic.
- Turned client concepts into reality and received consistent positive feedback.
- Assembled and disassembled props and staging for photo shoots.
- Applied digital styling techniques to enhance photo colour and quality, editing to align with brand guidelines.
- Resized photographs for use on social media platforms and websites.
- Took portraits of individuals, families and groups at interior and exterior locations.
- Created strong rapport with clients during photo shoots, helping to capture individual personality in each image.
Gloucester and Forest Alternative Provision School (GFAPS)Gloucester, Gloucestershire
Photography Tutor
12.2018 - 07.2019
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- Provided weekly freelance photography tuition for Gloucester and Forest Alternative Provision School
- Arranged both practical and theory sessions for students who, because of exclusion, illness, or other reasons, would not otherwise receive suitable education.
- Used positive reinforcement with art assignments to help underperforming students increase confidence and self-esteem.
Stand Out Studio LtdStroud, Gloucestershire
Director
07.2017 - 04.2020
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- In the summer of 2017, I founded Stand Out Studio Ltd in Stroud
- A photographic studio that offered high-quality image creation services to commercial clients across the country, shooting content such as editorial, fashion, product, eCommerce, portraiture, and PR
- In 2019 Stand Out Studio expanded by also offering bespoke photographic consultancy to clients looking to improve their visual content output
- After lockdown hit the country in 2020, I took the difficult decision to close the studio and re-brand as Hewlett Photography & Design.
Thousand Word Media LtdNationwide, UK
Senior Photographer
08.2013 - 07.2017
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- Responsible for photographing a diverse selection of imagery for clients located nationwide, ranging from regional and national newspapers and magazines to public relations companies across the UK, as well as covering Sky Bet League football, Premiership and European Challenge Cup Rugby on a regular basis
- My images regularly appeared in regional print media such as Cotswold Life, Business & Professional Life, Western Daily Press, Gloucester Citizen, Gloucestershire Echo, Stroud Life, and the Stroud News & Journal, and on occasion in national media such as The Daily Telegraph, The Daily Mail, The Racing Post, ITN News, The Sun, Radio Times, and online with BT Sport
- Additional responsibilities include managing the company's social media output
- To source, create and deliver creative content for various channels and to analyze and track their performance.
Newsquest Media Ltd (Wales & Gloucestershire)Stroud, Gloucestershire
Staff Photographer
09.2010 - 09.2013
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- Was responsible for photographing a wide range of subjects of publishable quality every day as head of photography for the Stroud News & Journal as well as supporting other photographers on sister titles
- Shooting day-to-day breaking news as well as commercial advertisements and sports
- Responsibilities also included arranging and shooting features for the quarterly magazine Cotswold Essence
- All picture desk responsibilities included arranging diary and organizing jobs, editing, archiving, and captioning
- Some design work as required including front-page picture graphics and layouts, strap lines, and digital manipulation for both print and online
- Was also responsible for developing the paper's social media output to drive traffic towards the main website.
Fortnum & MasonPiccadilly, London
Sales Associate
01.2009 - 12.2009
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- Worked at Fortnum & Mason during evenings and weekends while studying in London
- Responsibilities included serving, advising, and informing customers in the Gentleman's grooming and men's accessories department with excellent service standards in a fast-paced and varied environment and interacting with customers at a level befitting of a luxury retail environment.
sections.education.name
University of WestminsterLondon
Foundation Degree in Arts from Professional Photography
09.2008 - 07.2010
Archway SchoolStroud, Gloucestershire
GCSEs
09.1999 - 07.2004
skin.crema.eduDescTitle
- Geography B
- D&T: Food Technology B
- Mathematics B
- Drama D
- Science: Double Award CC
- English B
- English Literature C
- French C
sections.skills.name
- Page optimisation
- Digital marketing
- Campaign management
- Competitive and trend analysis
- Direct marketing campaigns
- WordPress
- SEO
- Google Workspace
- Communication skills
- Superb attention to detail
- Creative artistic vision
- Advanced Photo Mechanic expert
- Photoshop
- Image manipulation
- News photography
- Image sizing
- Digital photography
- Adobe Creative Suite
sections.external_links.name
References
References available upon request.
sections.timeline.name
Digital Marketing Specialist
The Property Centre
10.2022 - Current
Co-founder & Website Manager
Stroud Times
09.2020 - Current
Photographer
Hewlett Photography & Design
04.2020 - Current
Photography Tutor
Gloucester and Forest Alternative Provision School (GFAPS)
12.2018 - 07.2019
Director
Stand Out Studio Ltd
07.2017 - 04.2020
Senior Photographer
Thousand Word Media Ltd
08.2013 - 07.2017
Staff Photographer
Newsquest Media Ltd (Wales & Gloucestershire)
09.2010 - 09.2013
Sales Associate
Fortnum & Mason
01.2009 - 12.2009
University of Westminster
Foundation Degree in Arts from Professional Photography
09.2008 - 07.2010
Archway School
GCSEs
09.1999 - 07.2004
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