I am a marketing professional knowledgeable about consumer preferences and patterns and thoroughly track market trends, competitor activities and consumer behaviour to create highly successful campaigns.
Experienced across industries and channels, I believe I am good at cutting through complexities to get to the heart of an issue. I am a pragmatist who sees the reality of things and people and is prepared to accept them as they are. Passionate about new projects I can organise to improve efficiency and reduce waste in terms of time and resources. I am prepared to challenge the status quo when necessary.