Carl Elmer

• Responsible for organic performance of our 2 flagship e-commerce websites. www.wallpaper-it.com and www.grahambrown.com.
• Liaising with department heads, created and implemented cross department SEO strategy that is instrumental in growing the organic visibility of Graham & Brown website 126% from August 2023 to August 2024.
• Analyse website performance, looking at keyword opportunities, site speed, technical SEO.
• Report SEO monthly performance across both sites, breaking them down into product ranges.
• Create long term, sustainable strategy for continued growth for both Wallpaper It and Graham & Brown websites.
• Continually monitoring search engine algorithm updates and adapting to them, reducing impacts on traffic and visibility.
• Brief and continually monitor work into web designers, web ops and developers to help grow the business.
• Maintained progress towards growth targets by monitoring keyword rankings, site performance and competitor activity.

whY-us? Marketing is a digital marketing agency supporting businesses with their digital marketing needs.

• Work with clients to plan and execute marketing campaigns to align with their budget and goals
• Manage marketing projects to ensure they are delivered on-time, to maximise client's ROI
• Design and develop client websites using WordPress, Magento 2 and Shopify - From accountants and EV charging to ecommerce sites.
• Using various platforms to conduct keyword research for client SEO and PPC campaigns
• Create and manage client's PPC campaigns to increase sales and enquiries and maximise ROI
• Write captivating, client blogs to support SEO and marketing strategy and increase brand awareness
• Provide regular reports for clients and give insights into how to best optimise marketing strategy.
• Use Zoho CRM to manage client data, project progression and tasks

Delilah Chloe is a Luxury Home Fragrance brand based in Blackburn.

• Owner and founder of start up business.
• Spearheaded all aspects of business operations, including ecommerce strategy, finance, marketing and logistics.
• Designed and implemented user-friendly, SEO optimised ecommerce website, optimising customer experience and increasing online sales.
• Built B2C marketing automation processes, including abandoned cart, email campaigns improving customer retention.
• Create social media campaigns with targeted content to grow presence. Growing referral traffic at least 15% month on month.
• Write blogs to support SEO and Marketing strategy, and build brand awareness.
• Create and manage marketing budgets and campaigns to maximise ROI.
• Manage all aspects of business finance.
• Won local business award 2 year back to back for 'New Business of the Year' and 'Micro Business of the Year'.

Multipack Group are an eCommerce fulfilment company with the capability of a contract packer.

• Created a marketing strategy to grow referral traffic over 150% Year on Year.
• Built and managed WordPress website to create sales leads for the business, growing sales from the website from £0 to over £250k Year on Year.
• Manage Zoho CRM system to help automate the sales process.
• Prospect potential new accounts, cold call them and manage appointments to gain new business.
• Liaising with clients, attend trade shows to leverage new accounts.
• Instrumental in the company's turnover growth over 150% from 2016 to 2020.

Due to the growth of the business, I assumed the role of General Manager. Within this role my main duties were:

• Create and implement a new company structure.
• Deal with all disciplinary issues.
• Work with department supervisors to maximise efficiencies.
• Perform regular staff appraisals to give staff members regular goals and help upskill staff.
• Mentor apprentices and junior members of staff to give them the skills and knowledge to perform their job role.
• Implement health and safety procedures and risk assessments.
• Interview, hire and train new staff.

R & J are one of the largest distributors of building and hardware supplies in the UK.

• Field sales rep for Stockport and Macclesfield area.
• Manage daily diary and ensure appointments are planned and kept.
• Responsible for selling, closing, servicing and expanding current customer base within assigned territory.
• Went from £8,000 sales per month to £16,000+ within 12 months.
• Leverage existing accounts to create referrals for new accounts.
• Prospect potential new accounts, cold call them and manage appointments to gain new business.
• Collect payment via cash, cheque and card from clients to ensure accounts are kept up to date.
• Raise awareness of new products to ensure clients are up to date with new stock and innovation.
• Input orders on bespoke CRM system and ensure all admin is kept up to date.

HSL are a professional lighting and sound company, supplying and designing technical services and equipment to entertainment and events industry.

• Grow business by leveraging existing relationships and launching sales campaigns
• Prospect, research potential clients and businesses by cold calling & creating appointments
• Managed daily diary and call backs to ensure appointments were kept and maintained on time
• Helped manage projects from design to crew and installation
• Provided first class technical support over telephone
• Ensured product knowledge was up to date and technical demonstrations were of a high standard
• Manage social media to ensure customers were aware of events, offers and services available.

First Press Wines were a local wines and spirits distributor supplying pubs, clubs and shops within the Lancashire & Yorkshire region.

• Responsible for increasing profitability by selling alcoholic products throughout the Lancashire & West Yorkshire area
• Growing business by prospecting new outlets and gaining new customers
• Lease with office and warehouse staff to ensure all stock was delivered promptly and correctly
• Dealt with accounts and helped with outstanding balances by collection cash or cheque
• Gave customers product sampling and sales demonstrations
• Merchandising to ensure products were at the forefront of the store/pub.

Mellorstock Music Festival

In May of 2015 I organised a Music charity music festival called MellorStock. The event was held at The Traders Arms in Mellor, Blackburn and was organised to help raise awareness and funds for Rosemere Cancer Foundation. I arranged for a full day of family entertainment from local bands and musicians. Bringing together all aspects of the event, from staging, sound and lighting to catering and security. Using various marketing means, from designing and distributing flyers to social media marketing, I successfully promoted the event. The day was attended by approximately 400 people and raised a total of £3,601 for the charity.