Summary
Overview
Work history
Skills
Affiliations
Timeline
Generic
Carey Ayres

Carey Ayres

Cannock,Staffordshire

Summary

A strategic visionary with expertise in strategy formulation and sustainability advocacy, demonstrating leadership acumen and change facilitation. Skilled in strategic visioning and financial literacy, driving impactful initiatives that align with organisational goals. Committed to advancing sustainable practices while fostering innovation and growth within dynamic environments.

Overview

26
26
years of professional experience

Work history

Commercial Area Manager

National Car Parks Ltd
South Midlands
12.2024 - Current
  • Implemented cost-effective measures, resulting in significant savings for the company circa 38k YTD.
  • Managed budgets effectively, maintaining financial health of designated area across 48 sites and circa 12 million in revenue.
  • Improved team efficiency by implementing new strategies for task delegation.
  • Streamlined operations by introducing innovative managerial procedures, embracing Kaizen.
  • Developed robust sales strategies to maximise revenue generation, develop pipelines & consistent performance - 184k favourable YTD.
  • Analysed sales data regularly for informed decision-making processes - Utilising Power BI.
  • Established strong relationships with key stakeholders to enhance business growth.
  • Fostered a culture of continuous improvement within the organisation (Kaizen).
  • Handled crisis situations promptly and efficiently, minimising potential risk or damage, as well as staff welfare following on from suicide incidents.
  • Ensured compliance with all regulatory standards to maintain brand reputation, as well as following BPA guidelines.
  • Adopted sustainable practices within the organisation enhancing corporate social responsibility image.
  • Trained members of the team for improved overall productivity and engagement.

Non-Executive Director

Ignis Lodge
10.2024 - 06.2025
  • Company Overview: Ignis Lodge is at the discovery phase of development and is building the case for funding, evaluating delivery mechanisms and identifying partners. This phase is a critical one and it is recognised we need the wisdom, expertise and counsel from leaders in their respective fields.
  • Ignis Lodge is at the discovery phase of development and is building the case for funding, evaluating delivery mechanisms and identifying partners. This phase is a critical one and it is recognised we need the wisdom, expertise and counsel from leaders in their respective fields.

Health Club Manager

Village Hotel
12.2023 - 06.2025
  • As a Health Club Manager, I excelled in driving membership sales, achieving 1,500 memberships and surpassing annual sales targets by 128%. My focus on operational efficiency resulted in strong EBITDA performance while maintaining strict payroll and cost controls. I prioritised customer experience, leading to our club ranking #1 in member satisfaction among 33 locations. Through strategic operational improvements, I elevated our KPI ranking from 33rd to 8th.
  • I spearheaded the development of a new Burn studio, enhancing our facility offerings and member experience.
  • Financially, I managed to stay £20,000 ahead of budget year-to-date, reflecting effective resource management.
  • Consistent sales performance included exceeding targets each month, July hitting 137%.
  • Successfully delivered on tasks within tight deadlines.
  • Collaborated with finance team to analyse financial aspects of contracts.
  • Collaborated closely with the finance team to meet departmental targets.
  • Collaborated effectively with finance department for accurate budget forecasting.
  • Analysed corporate finance reports, enhancing understanding of company performance.
  • Coordinated with finance team, successfully executed budget planning.
  • Facilitated staff training sessions, improving overall understanding of company finance procedures.

General Manager

David Lloyd
07.2022 - 12.2023
  • Led overall operations, managing a team of 50 staff members to deliver exceptional member experiences and meet business objectives.
  • Developed and implemented strategic plans, increasing membership retention by 25% and boosting revenue by 12.2% within six months.
  • Streamlined facility operations, enhancing efficiency and achieving an 8% reduction in operational costs.
  • Fostered a culture of excellence through comprehensive staff training programs, resulting in a 12% increase in employee satisfaction and engagement.
  • Championed community engagement initiatives, which raised local awareness and participation, contributing to a 6.3% growth in new memberships.
  • Monitored financial performance and developed budgets to ensure profitability and effective resource allocation.
  • Successfully managed the food and beverage operation, increasing average transaction value (ATV) while maintaining compliance with all required NSF audits and achieving an excellent food safety rating.
  • Achieved customer satisfaction with regular feedback and improvement sessions.
  • Introduced effective cost control measures, reducing unnecessary expenditure.
  • Managed key stakeholder relationships for smoother project completion.
  • Led company-wide restructuring to streamline operations.
  • Developed strategic business plans, enhancing corporate vision and objectives.
  • Built high-performing teams to achieve organisational objectives.
  • Fostered a high-performance culture, resulting in increased productivity.
  • Improved staff retention with robust HR policies and procedures.

Assistant General Manager

David Lloyd
01.2020 - 07.2022
  • Results-driven Assistant General Manager with a proven track record in enhancing operational efficiency and driving member satisfaction at David Lloyd Leisure.
  • Skilled in team leadership, strategic planning, and customer engagement, consistently achieving targets and fostering a positive club environment.
  • Dedicated to delivering exceptional service and contributing to the overall success of the organisation.
  • Liaised with other department heads to coordinate inter-departmental tasks smoothly.
  • Integrated sustainable practices into business operations, contributed towards environmental responsibility.
  • Established effective communication channels with customers for superior service delivery.
  • Prioritised staff welfare for improved morale and commitment.
  • Coordinated marketing campaigns to boost brand visibility.
  • Managed inventory, ensured consistent supply of resources.
  • Developed partnerships within the industry for beneficial collaborations.
  • Led quality assurance initiatives, maintained high product standards consistently.
  • Fostered a positive work environment with regular team-building activities.
  • Achieved smooth workflow with diligent project oversight.

Health & Fitness Manager

David Lloyd Leisure
01.2017 - 01.2020
  • Oversee the commercial fitness operations, including personal training model delivery, coaching, and a class timetable of 10 to 30 sessions daily.
  • Manage a diverse team, including gym floor fitness instructors, group exercise instructors, a coordinator, and Blaze supervisors.
  • Drive personal training revenue, achieving monthly figures of £24k to £28k through effective guidance, support, and team engagement.
  • Ensure health and safety compliance across gym and studio areas, including risk assessments for various programs.
  • Maintain a data-driven class timetable through audits and reporting to optimize member engagement and retention.
  • Foster interdepartmental collaboration to support overall business success.
  • Passionate about team recruitment and development, implementing a supportive network to enhance service quality and delivery through on-the-spot coaching.
  • Supervised personal trainers whilst ensuring adherence to industry best practices.
  • Led health and safety audits to ensure workplace compliance.
  • Spearheaded the introduction of digital booking systems enhancing user experience.
  • Performed financial management tasks upholding fiscal responsibility.
  • Collaborated with nutritionists to provide comprehensive health plans for members.
  • Developed new fitness classes for increased membership engagement.
  • Streamlined administrative processes for enhanced operational efficiency.
  • Introduced innovative marketing initiatives, generating greater brand awareness in community.
  • Conducted regular equipment checks, maintaining a safe workout environment.
  • Fostered a culture of continuous learning amongst staff through development initiatives.

General Manager

Pure Gym
01.2014 - 01.2017
  • Dynamic leader with a proven track record in club management, successfully took over a well-established facility amidst increased competition.
  • Focused on brand alignment, I retained key personal trainers and a significant membership base by restructuring studio schedules and enhancing service delivery.
  • Conducted regular audits of external cleaning services to maintain high standards.
  • Developed and executed comprehensive marketing strategies, driving consistent EBITDA growth.
  • Prioritised team development through regular one-on-ones and established career pathways, resulting in the rapid promotion of team members.
  • Fostered strong community relationships to enhance brand visibility and delivered engaging member and staff events.
  • Successfully negotiated contracts with suppliers to reduce costs.
  • Fostered a high-performance culture, resulting in increased productivity.
  • Defined company direction through careful strategic planning.
  • Managed key stakeholder relationships for smoother project completion.
  • Achieved customer satisfaction with regular feedback and improvement sessions.
  • Streamlined communication processes for improved team collaboration.
  • Established a positive work environment which promoted staff morale and productivity.
  • Served as official representative of organisation to public groups or government agencies.

Manager

Fitness First
12.2004 - 12.2014
  • As Sales Manager at Fitness First Wednesbury, I achieved sustained success by implementing effective sales and marketing strategies while prioritising people development. This approach led to consistent net growth and impressive monthly performance, fostering a motivated team and a thriving fitness community.
  • Led performance reviews, identified areas for improvement.
  • Implemented cost reduction measures, reduced overhead expenses.
  • Planned revenue generation strategies designed for growth.
  • Established clear budgets and cost controls strategies to meet objectives.
  • Translated senior management directives into actionable front-line policies and implemented changes with staff.
  • Developed organisational policies for administrative oversight and internal controls.
  • Oversaw facility maintenance and allocated needed resources to meet standards.
  • Represented organisations at seminars, conferences and business events.

Fusilier

British Army
01.2000 - 12.2004
  • Dedicated soldier with extensive military experience and proven excellence in skill at arms and tactics.
  • Successfully completed military operations in multiple countries and engaged in various self-development courses.
  • Active participant in sports for the Battalion, with significant time spent in Germany, including Celle and Fallingbostel.

Skills

  • Strategy formulation
  • Sustainability advocacy
  • Visionary thinking
  • Strategic visioning
  • Leadership acumen
  • Change facilitation
  • Financial literacy

Affiliations

  • Fishing
  • Hiking

Timeline

Commercial Area Manager

National Car Parks Ltd
12.2024 - Current

Non-Executive Director

Ignis Lodge
10.2024 - 06.2025

Health Club Manager

Village Hotel
12.2023 - 06.2025

General Manager

David Lloyd
07.2022 - 12.2023

Assistant General Manager

David Lloyd
01.2020 - 07.2022

Health & Fitness Manager

David Lloyd Leisure
01.2017 - 01.2020

General Manager

Pure Gym
01.2014 - 01.2017

Manager

Fitness First
12.2004 - 12.2014

Fusilier

British Army
01.2000 - 12.2004

Similar Profiles

Create profile
Carey Ayres