Candice Oosthuizen

Senior leader responsible for shaping and delivering Tusker’s Partner Technology strategy, ensuring the Car Benefit Scheme is seamlessly embedded in key Partners Employee Benefit platforms, which 80% of Tusker’s +2k B2B customers use.

Key Achievements

• Built and scaled the Partner Integrations function, expanding SSO coverage from 10 to 42 integrations and enabling 80% of Tusker’s 1.5m-employee B2C audience to access the product via partner ecosystems.
• Delivered and maintained high-impact API integrations for two major partners and introduced scalable SFTP solutions to streamline data exchange across the wider provider network.
• Led large-scale customer migrations between benefit providers, achieving 136% YoY growth (222 customers) and driving major uplifts in account creation (+1000%), logins (+75%) and orders (+27%).
• Centralised customer communications into Salesforce to improve case management and visibility, with next-phase enhancements planned through Salesforce Knowledge and Agent Force AI.

Responsibilities

• Own the full SSO strategy and roadmap, leading design, delivery and optimisation. Embed our proposition in Partner platforms to increase engagement, reduce friction and drive order growth.
• Build influential relationships with internal and external senior stakeholders to ensure Tusker remains the provider of choice.
• Oversee all partner migrations, new implementations and API-based integrations, prioritising activity based on ROI and strategic value.
• Lead cross-functional collaboration across IT, Account Management, Marketing and Implementation to streamline processes and improve integration performance.
• Provide technical oversight, troubleshoot issues and shape the backlog development priorities to ensure high-performing, continuously improving and resilient integrations.
• Agile first approach using Jira to deliver quickly, adapt to changing priorities and add more value to customers.

Key Achievements

• Accountable for defining and delivering the product strategy, roadmap and digital experience for Tusker’s market-leading salary sacrifice car scheme.
• Delivered a robust short and long-term product roadmap aligned to business strategy, grounded in ROI assessment across multiple initiatives.
• Launched five major product enhancements in three months, including new risk protection products, stock car promotions and enhanced insurance pricing models.
• Led ongoing optimisation of the website by identifying pain points through customer insight and delivering enhancements that significantly improved the employee end-to-end journey and overall digital experience.
• Increased orders by 70% YoY (2021–2022) by migrating 200k+ B2C users onto SSO technology.
• Recovered all user data, case history, automated processes and reporting during a major CRM system crash, ensuring business continuity.
• Developed Tusker’s original carbon reduction strategy to achieve Net Zero by end of 2030.
• Improved vehicle imagery, simplified pricing presentation and integrated WhatCar
• Reviews to enhance conversion.

Responsibilities

• Drive product vision, strategy, and roadmaps aligned to customer and business outcomes.
• Lead the full product lifecycle — from discovery and opportunity sizing through launch and continuous optimisation.
• Champion customer-centric design and agile delivery practices, including sprint planning, reviews, and retrospectives.
• Used Jira as the central mechanism for turning strategy into action. Managing and prioritising backlogs using data-driven insights, gap analysis, and customer feedback to ensure teams stay focused on the highest-value work and deliver meaningful impact at pace.
• Build strong cross-functional partnerships across business, customers, technology and delivery teams to ensure alignment and execution.
• Oversee complex technical products and enterprise integrations, ensuring stability, scalability, and seamless user experiences.

Key Achievements

• Critical to the urgent delivery of a major change to insurance funding, insurer and broker.
• Owned the strategy and launch of a new Personal Contract Hire product and website to diversify revenue and mitigate risk. This included design and delivery of a new back office system and B2C front end portal.

Responsibilities

• Delivered high-priority business projects within time, resource and budget constraints.
• Led cross-functional teams from concept through to go-live and post-implementation optimisation.
• Reported on Commercial outcomes, ROI and strategic impact.

Key Achievements

• Promoted from B2C Marketing Manager to Acting Head of Marketing (2013), then formally appointed in 2014.
• Introduced new role structures to improve performance and retention.
• Implemented 12-month customer communication plans, significantly increasing brand awareness and order penetration

Responsibilities

• Led the B2B and B2C marketing strategy, building and managing a team of fifteen.
• Oversaw all marketing communications, brand management, PR, events and digital activity.
• Delivered major business projects including two B2C website redesigns, pricing elasticity work and lobbying initiatives.

Key Achievements

• Delivered revenue and retention strategies across a 6.9m-customer base.
• Achieved a 14% average take-up rate and R34.8m ROI, acquiring 84,490 new primary banked customers.

Key Achievements

• Implemented a simplified pricing structure and improved collections strategy.
• Drove sales, usage, retention and compliance with the National Credit Act.

Key Achievements

• Implemented performance management strategies, driving higher productivity levels.
• Conducted exit interviews providing valuable insights into employee turnover reasons.
• Simplified payroll procedures through the introduction of new software systems.