Calum Clifford

• Won Q3 MVP Award 2025
• Promoted to Lead BDM Q2 2025
• Generated over £80M In total card spend
• 2025 Year Target: 167% | 2024 Year Target: 170%
• Q1 2026: 130% | Q2 2026: 108%
• Q1 2025: 179% | Q2 2025: 158% | Q3 2025: 309% | Q4 2025: 35%
• Q1 2024: 101% | Q2 2024: 280% | Q3 2024: 91% | Q4 2024: 214%
• Q4 2023: 112%

Team Building & Leadership:

Joined my current team as the first hire; actively supported the hiring process, helped run interviews for the team with Chris, working alongside him to provide coaching and training sessions to the new starters. Performance management with our team, running 1:1's with our new starter George, Lead BDM Programme graduate.

In the LBDM programme I mentored 3 JBDM's and one BDM.

Training & Enablement: created email marketing frameworks, deal-to-app conversion sessions and my own prospecting strategy playbook.

Talent Acquisition: Team scaling, interviewing, onboarding, and culture building, I have run this in recruitment and been apart of each stage of this while at Capital on Tap.

Data & Analytics: I have a background as a Sales Data analyst in Trend analysis, KPI tracking, and commercial performance reporting.

Sales Strategy: I have run high-value B2B pipeline management, cold calling, and market expansion for almost 3 years in the role, working multiple different industry verticals.

• Leading gaming & esports for Expand Group across, America, Canada, and Latin America. Working with early-stage start-ups to large corporates in supporting building their teams, by hiring the best talent in the market. Helping businesses hire: commercial, product, creative, and all technical roles linked to gaming, working with an expansive network of exclusive candidates.
• Full 360 recruitment (B2B & B2C): prospecting, marketing, lead generation, pipeline management, business development, B2B sales calls, client account management, sourcing candidates, qualifying, interviewing, filling roles.
• Compose and publish effective job advertisements.
• Create and deliver excellent marketing campaigns to build my brand, attract talent and new clients.
• Achieve individual monthly/quarterly/annual revenue and KPI targets.

• Created a new role within the business to add an additional retention safety net, debt liability metrics and to give a better insight to the customers sales experience.
• Strategic Reporting: Prepared and presented comprehensive monthly Management Information (MI) decks directly to Senior Management and C-suite executives to optimize retention and sales quality.
• Process Innovation: Built a high-risk customer retention process entirely from scratch, utilizing advanced Excel (VBA) trend analysis to successfully mitigate asset attrition under strict FCA regulations.

• Delivered top-tier customer service, resolving complex broker and client enquiries while consistently meeting strict internal Service Level Agreements (SLAs) and FCA/GDPR guidelines.

• People Management: Co-managed a retail team of 4, creating staff rotas, driving daily performance huddles, and executing weekly sales training/product presentations.
• Compliance & Audit: Took total ownership of store compliance, including health & safety checks, customer data security, and quarterly third-party regulatory audits.

• Target Achievement: Consistently achieved and overachieved challenging monthly B2C targets across core revenue, customer satisfaction metrics, and specialized product lines.
• Sales Execution: Managed the full-cycle B2C sales process for both new and existing customers, consulting on mobile devices, broadband packages, IoT tech, wearables, and insurance.
• Technical Leadership: Acted as the designated in-house technology expert, troubleshooting intricate hardware and software issues across all device types.
• Brand & Operations: Served as an official brand ambassador for global giants Samsung, Huawei, and Nokia; acted as a trusted store key holder managing security, presentation, and compliance protocols.

• Technical Design: Produced complex 2D and 3D technical drawings and acoustic designs for critical infrastructure projects, including nuclear power plants, airports, train stations, and luxury hotels.
• Project Planning: Handled key components of project management, estimating detailed budgets, establishing production timelines, and selecting optimal manufacturing materials.
• System Engineering: Created blueprints and detailed construction plans for specialized PA/VA fire safety and security system racks while ensuring absolute adherence to strict industry legislation and safety regulations.
• Cross-Functional Collaboration: Partnered with industrial and packaging engineers to develop, code, test, and market high-performance product offerings.
• Quality Assurance: Established robust quality standards and practice guidelines for design teams to rigorously check product integrity against client specifications.