Callum White
Haddenham,Buckinghamshire
Summary
Strategic sales leader with expertise in technical solution sales, team development, and contract negotiation. Drives revenue growth and enhances profit margins through effective planning and execution. Experienced in leading on-site and virtual meetings, recruitment, and upskilling to create high-performing teams while cultivating long-term client relationships.
Overview
1
1
Certification
7
7
years of post-secondary education
10
10
years of professional experience
Work history
UK Sales Manager
TMC Transformers
Busto
2025.05 - 2026.08
- Increased market share and retained key accounts by supplying dry type, MV, and LV transformers to businesses in assigned area, targeting £5m revenue p/a. Strengthened existing relationships and developed new ones to meet objectives through site and virtual meetings showcasing product quality and technical expertise.
- Established strategic partnerships with key stakeholders to drive business growth.
- Planned and executed promotional events to enhance product awareness among target audiences.
- Coordinated with marketing department for successful product launches.
Business Development Manager
Metartec
Harefield
2024.10 - 2025.05
- Collaborated with sales team to identify and pursue new business opportunities in critical power sector, contributing to pipeline growth.
- Developed strategic partnerships for sustained growth.
- Spearheaded training programmes, enhancing team capabilities.
- Streamlined processes to improve overall efficiency.
Sales Director
Critical Power Supplies Ltd
Thame
2023.01 - 2024.10
- Generated over £7million in annual revenue. Recruited, trained, and managed a sales team to convert diverse emergency power solutions, from transactional single line-item requirements to complex long-term projects. Ranging from transactional, single line-item requirements to long-term projects that include multiple provisions, services and contractors. Added value for clients and maximised profit margins by partnering with dependable suppliers and reputable brands.
- Supported successful negotiations by building strong client rapport. by cultivating trust-based client relationships.
- Led competitive analysis projects to assess market trends. initiatives to maintain industry edge.
- Enhanced brand visibility through strategic marketing initiatives. through adept crisis management.
Sales Team Leader
Critical Power Supplies Ltd
Thame
2019.01 - 2023.01
- Led and developed team of account managers to achieve sales targets, expand client base, and secure new contracts and projects.
- Recruited high-performing individuals, building a competitive sales team.
- Improved team morale by implementing weekly meetings and goal-setting sessions.
- Streamlined processes, saving time and enhancing productivity.
Sales Engineer
Critical Power Supplies Ltd
Thame
2016.05 - 2019.01
- Collaborated with a four-person sales team, including three Sales Engineers/Account Managers and the Managing Director, to convert opportunities from SMEs to MNCs, consistently achieving sales targets. Demonstrated expertise in backup-power solutions to address client requirements, developed formal proposals, and secured opportunities through on-site meetings.
- Secured new business contracts for company growth with effective client presentations.
- Boosted sales performance through strategic market analysis and forecasting.
- Resolved escalated customer issues, ensuring satisfaction and repeat business.
Education
National Diploma - Sociology
Nottingham Trent
Nottingham 2007.01 - 2009.01
A-Levels - Physical Education
Lord Williams Sixth Form
Thame, Oxon 2005.09 - 2007.07
A-Levels - Sociology
Lord Williams Sixth Form
Thame, Oxfordshire 2005.09 - 2007.07
NVQ Level 2 - Football Coaching
Lord Williams Sixth Form
Thame, Oxfordshire 2005.09 - 2007.07
Skills
- Technical solution sales
- Revenue generation
- Market analysis
- Margin enhancement
- Negotiation skills
- Team leadership
- Talent development
- Meeting facilitation
REFERENCES
Available on request.
PERSONAL INTERESTS & DETAILS
DOB: 23/08/1989, Nationality: British, Status: Married and have two Children, Driving License: Full, Member of Ellesborough Golf Club (Handicap 13) and Invictus Gym., Completed the 2024 London Marathon and more Recently the 2026 Manchester Marathon.
Accomplishments
- 2022-23 - Increasing company revenue by 20%
- 2023- Tendering for and successfully delivering a turnkey project including a 110kVA Generator for Richmond Pharmacology, London Bridge.
- 2022- Tendering for and successfully delivering a turnkey project including a 500kVA N+1 UPS system for Custodian Data Centre, Kent
- 2019 - Tendering for and retaining until 2025 a service contract including 6 of 120-200kVA UPS’s, 2of 500-1000kVA Gen-sets, plus other services for Epsilon Data Centre, London.
PROFESSIONAL TRAINING
- Data Centre Dynamics, DCS - Design Engineering, London, 2017-18.
- Diploma in level 2 Electrical Installation, Aylesbury College, 2021-22.
Affiliations
- Member of Ellesborough Golf Club - 13 Handicap
- Member of Invictus Gym, Thame
Certification
Achieved Level 2 Diploma in Electrical Installation at Aylesbury College in 2021-22
Completed Data Centre Dynamics course in Data Centre Design Engineering in 2017-18
Timeline
UK Sales Manager
TMC Transformers
2025.05 - 2026.08
Business Development Manager
Metartec
2024.10 - 2025.05
Sales Director
Critical Power Supplies Ltd
2023.01 - 2024.10
Sales Team Leader
Critical Power Supplies Ltd
2019.01 - 2023.01
Sales Engineer
Critical Power Supplies Ltd
2016.05 - 2019.01
National Diploma - Sociology
Nottingham Trent
2007.01 - 2009.01
A-Levels - Physical Education
Lord Williams Sixth Form
2005.09 - 2007.07
A-Levels - Sociology
Lord Williams Sixth Form
2005.09 - 2007.07
NVQ Level 2 - Football Coaching
Lord Williams Sixth Form
2005.09 - 2007.07