Callum Shaw
Glasgow
Summary
Marketing professional with experience leading global marketing across multi-regional, technical environments. Focused on clear messaging, brand development, and stakeholder engagement to support commercial growth. Proven in delivering campaigns and events end-to-end, aligning teams across regions to deliver key business milestones, including new offices, vessel launches, and new innovations to market.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Marketing Coordinator
Sulmara
Glasgow, Glasgow City
2024.01 - Current
- Lead global marketing across 3 continents, adapting messaging and strategy to diverse regional markets to drive engagement, consistency and commercial impact
- Partner with senior stakeholders to develop technical materials for clients and investors, strengthening bid positioning and commercial credibility
- Oversee marketing through key business milestones, including new office openings, vessel launches, emerging innovations to market, and website development, ensuring alignment across teams
- Own end-to-end delivery of global events, from campaign development through logistics and international execution, ensuring seamless rollout across regions.
- Support high-budget brand campaigns, including C-suite initiatives such as “It's not what I expected,” strengthening strategic messaging through a more human-led approach.
Group Marketing Coordinator
Target Healthcare Limited
East Kilbride, South Lanarkshire
2022.11 - 2024.02
- Delivered marketing activity across internal and external events for multiple brands.
- Shaped creative direction for pharmaceutical products and wider brand campaigns.
- Managed marketing budgets and supported spend decisions to improve ROI.
- Produced marketing materials for events, new products and OOH campaigns.
- Coordinated project delivery with external suppliers to keep campaigns on track.
Digital Marketing Coordinator
Oilfast
Bellshill, North Lanarkshire
2021.06 - 2022.11
- Drove strong traffic growth through digital marketing and content optimisation.
- Led social media campaigns across multiple brands from planning and reporting.
- Ran paid media and email campaigns to grow and target key audiences.
- Improved SEO, page quality, keyword targeting and brand visibility.
Education
Bachelor of Arts - International Marketing
Glasgow Caledonian University
Glasgow 2014.09 - 2018.07
Skills
- Global marketing strategy
- Stakeholder & client engagement
- Technical bid & commercial content
- Brand messaging & development
- International event & campaign delivery
- Cross-functional project delivery
Timeline
Marketing Coordinator
Sulmara
2024.01 - Current
Group Marketing Coordinator
Target Healthcare Limited
2022.11 - 2024.02
Digital Marketing Coordinator
Oilfast
2021.06 - 2022.11
Bachelor of Arts - International Marketing
Glasgow Caledonian University
2014.09 - 2018.07