CALLUM HIGGINS
London
Summary
Highly-motivated individual with over 8 years experience raising brand awareness, reputation and reaching revenue targets through building and implementing successful marketing strategies with teams.
My biggest achievement outside of work, would be running 3 marathons in 3 days to raise money for a charity.
Overview
10
10
years of professional experience
Work history
Head of Social, Community & Influencer Marketing
Blockovate
London
08.2024 - Current
- Lead large teams to successfully drive results for internal and external projects.
- Managed communities with hundreds of thousands of followers.
- Developed successful content and social strategies for clients.
- Managed ICO listing site banners, website content, long/short form content and blogs.
- Consistently drove positive ROI across my covered channels including ICO listing sites, KOLs, Organic social and In-app purchases.
- Worked closely with our PR team to align messaging.
- Managed large weekly budgets, allocating effectively to help projects thrive.
- Involved in hiring for my team and the wider marketing function
Head of Social & Influencer
Finixio / Block labs
London
05.2023 - 08.2024
- Created our content, social and engagement strategy for multiple ongoing projects.
- Working across many projects with overall social following of 5 million followers.
- Projects include DeFi wallets, DEX, iGaming and more.
- Developed and implemented affiliate referral programmes.
- Maintained relationships with KOLs working with them across various projects.
- Managed a large team to successfully deliver revenue targets.
- Involved in growing and recruiting for the wider marketing team.
- Reviewed and provided constructive feedback on creative work, guiding team members towards excellence.
- Managed large budgets and timelines.
Social media manager
NHS (Contract Role)
London
12.2022 - 05.2023
- Created, developed and executed on our social and content strategy.
- Worked on partnerships and collaborations with brands such as Marvel.
- Collaborated and built relationships with KOLs.
- Increased overall platform engagement by identifying key trends.
- Increased number of blood and organ donor registrants.
- Successfully ran social media campaigns.
- Created data-driven CRM strategies to achieve set objectives.
Marketing Manager (Contract)
William Reed
London
08.2022 - 12.2022
- Supervised the wider marketing team to to achieve company goals.
- Built influencer partnerships around The London Coffee Festival.
- Leveraged industry trends to identify growth opportunities.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Trained team in content development.
- Mapping out a social media strategy.
- Overseeing social media communities.
- Remaining knowledgeable about what competitors are doing and strategies they are using.
- Recommending improvements and new ideas to management.
Marketing lead
The Elm Consultancy
London
07.2019 - 08.2022
- Oversaw production of content from KOLs and creative team, maintaining high standards of creativity and quality.
- Analysed paid and organic website data to enhance ROI.
- Monitored, tracked, analysed and reported on performance for organic and paid campaigns using various tools.
- Identified consumer trends to help with planning social media campaigns.
- Optimised content to further encourage community interaction and engagement.
- Analysed competitor activity.
Founder (Social media marketing agency)
Inner Works Marketing
01.2018 - Current
- Built my client list and maintained relationships within Web3 and Web2.
- Formed key relationships with influencers with combined following of 5 million followers +
- Worked on social campaigns with companies such as Solomon, Atis London, Seedlip and more.
- Put together content, social media, CRM and SEO strategies.
- Created and implemented traditional marketing and social campaigns for well known brands.
- Managed various different freelancers working remotely worldwide.
- Designed and delivered creative and engaging marketing strategies.
- Optimised content to further encourage community interaction and engagement for clients.
Social Media Influencer / Freelance Social Manager
Self-Employed
11.2015 - 07.2018
- Built a following of over half a million followers across various platforms.
- Successfully delivered on tasks within tight deadlines.
- Designed digital and print materials to engage audiences.
- Followed my clients content brief to produce high quality content
- Managed clients social media accounts.
Education
Richard Collyer
Cuckfield, HorshamWarden Park
Skills
- Leadership and Teamwork
- Organisational skills
- Communication
- Creativity
- Attention to Detail
- Branding
- Brand Marketing
- Social Media
Interests
HOBBIES
, Ultra endurance fitness.
Exploring new places.
Finding good coffee.
Open-sea swimming.
Timeline
Head of Social, Community & Influencer Marketing
Blockovate
08.2024 - Current
Head of Social & Influencer
Finixio / Block labs
05.2023 - 08.2024
Social media manager
NHS (Contract Role)
12.2022 - 05.2023
Marketing Manager (Contract)
William Reed
08.2022 - 12.2022
Marketing lead
The Elm Consultancy
07.2019 - 08.2022
Founder (Social media marketing agency)
Inner Works Marketing
01.2018 - Current
Social Media Influencer / Freelance Social Manager
Self-Employed
11.2015 - 07.2018
Richard Collyer
Warden Park
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