Callum Clark

PPC Strategy, implementation, execution and management.

Set-up and creation of Google Merchant Centre, building out and successful execution of profitable shopping campaigns alongside.

Paid Search set-up, management and ongoing optimisations

Ad copy creation, rotation and A/B testing.

6-figure paid media budgets

Targeted on Conversions, Site Traffic and ROAS

International campaign management (UK & Europe)

Optimize landing page experience for ad users

Paid Social activation and management Meta Ads Onsite and Technical SEO Increase organic traffic quarterly SERP Management & SEO Strategy.

Daily, Weekly, and Monthly reporting using Google Analytics, Looker Studio, Excel/Sheets.

Responsible for strategic direction of Paid Media at Uppbeat.io Developing and implementing effective targeting strategies to reach specific audiences and maximize campaign performance.

PPC strategy, implementation, execution and management

Targeting Globally Paid Social strategy, implementation, execution and management

Proficient in creating and managing paid social advertising campaigns across multiple platforms, such as YouTube and TikTok

Targeting UK, AUS, NZ, US and Canada

6 Figure media spend for both PPC and Paid Social

Campaign optimisations and opportunity mining

Undertook numerous data-related tasks for external teams e.g building performance reports in Looker Studio

Daily, Weekly, Monthly Reporting using Google Analytics 4, Looker Studio and Excel.

PPC Strategy, implementation, execution and management

Targeting UK and North America

Management of multiple brands and accounts across Microsoft and Google platforms

Paid search optimisations and analysis

A/B testing monthly

Producing client reports and internal performance reports

Forecasting and Budgeting

7-figure paid media budget (effectively spent and managed)

Management of direct reports

Weekly 1-2-1's PDP Mentoring and guidance

Targeted on ROAS, Sessions, Transactions and Revenue

Display campaign set-up, management and optimisation (GDN and MSAN)

Daily, Weekly, andMonthly Reporting using Google Analytics, PowerBI, Funnel.io, GA and Excel/Sheets.

PPC Strategy, implementation, execution and management

Global Targeting Paid Search management, optimisations (Google, Bing and Apple Search)

Google Shopping campaign set-up, management and optimisation

Ad copy creation, rotation and testing.

Display campaign set-up, management and optimisation (GDN)

7-figure paid media budget

Targeted on CPA, ROAS and CPC

PPC Strategy, implementation, execution and management

6-figure paid media budget

Targeted on CPA, Conversions and CPC

International campaign management (US, Canada, Central America, APAC, EMEA)

Manage, execute & optimize paid search campaigns

Display campaign creation and execution using Google and AdRoll Manage and Monitor campaign budgets and adjust bids

Optimize landing page experience for ad users

Increase organic traffic quarterly

SERP Management & SEO Strategy

Head of Marketing / Operations

Online/Offline marketing strategy, implementation & delivery

National campaign management (organic / paid social / PPC / SEO) Manage all paid media activity (Google/Microsoft/FB/LI)

6 Figure Paid Media Budget

SEO (onsite/technical/off-page)

Social media/influencer management

Video/photo / written content creation

Website design

Business strategy planning, implementation and execution

Event management

Financial analysis

Organising and appointing directors

Overall business operations management and lead Raising of initial six-figure investment through to total 7 figure sum