Callum Casey

A highly motivated undergraduate studying BSc Business Management, Enterprise and Innovation.

Proficient in professional report writing, with a keen eye for detail and clarity. Committed to leveraging these skills to drive continuous improvement and contribute effectively to organizational success. Strong foundation in problem-solving, adaptability, and strategic decision-making.

• Demonstrated through collaborating with a 5-member team to consult for Working Options as part of my undergraduate final-year project. Conducting in-depth research, synthesizing insights, and delivering data-driven recommendations to support organizational objectives.

• Manage a Stocks and Shares ISA seeking growth opportunities.

• Manage a small personal Crypto investment portfolio.

• Active participant in a 6-a-side football team at Swansea University.

Founder, Deus  | Gym-Wear Brand (2020)
Undertaken an e-commerce venture during lockdown, developing key technical and business skills:

• Web Development: Designed and deployed a fully functional e-commerce website, optimizing user experience using WIX.

• Graphic Design: Created a professional brand identity using Adobe Photoshop, including logo design and marketing materials.

• Market Research: Conducted comprehensive industry analysis, including competitor benchmarking and supplier sourcing to inform business strategy.

• Digital Marketing & Growth: Leveraged social media marketing to organically grow brand presence, achieving:

38,000+ engaged followers on TikTok through a targeted content strategy
500+ Instagram followers via community engagement and brand storytelling

While the venture didn't achieve commercial sustainability, the experience yielded significant professional growth: It developed resilience, agile thinking, and the ability to extract actionable insights from market feedback—skills directly transferable to corporate environments requiring innovation and adaptability.