Caleb Giddens

• Delivered high-quality wedding photography services for UK clients in different locations.
• Gathered requirements to understand terms of assignments and plan photography shoots.
• Worked with customers to bring creative visions to life for special events.
• Took portraits of individuals, families and groups at interior and exterior locations.
• Composed pictures with creative and technical eye for detail.

• Monitored online media trends to remain ahead of developments and competitors.
• Demonstrated professionalism in dealing with clients to achieve customer satisfaction.
• Planned and prepared for numerous on-location and studio shoots concurrently.
• Employed physical airbrushing and corrective techniques on pre-digital imagery.
• Photographed high-quality images for both print and internet distribution.
• Inspected proofs to verify quality of prints and adjusted or retouched to achieve desired appearance.
• Edited, toned, captioned and uploaded photographs for news publications.
• Completed light mobile retouching and advanced computer image processing based on creative, technical or editorial goals of assignments.
• Utilised Photoshop and Adobe Lightroom software to add special effects to pictures.
• Defined website content, quality and style to align with client visions.
• Created and modified web pages in alignment with client needs.
• Executed website strategy and added new features to drive user engagement.
• Drove website traffic by writing witty and creative social media content and blog posts.
• Suggested and implemented new promotions and strategies to increase brand awareness.
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
• Created quality, high-res digital image files for use in digital and traditional printing methods.
• Employed design fundamentals when selecting typography, colour and layout.

A range of clients include

Drinks:

Mounts Bay Distillery

Shoals Brewery

Devon Rum Co.

Mermaid Gin

Lifestyle:

Gandys UK

Srface Wetsuits

Northcore

Vazon Watches

Charity:

NHS

Salvation Army

More on my website portfolio

A range of photographic and video-graphic services provided

Published ( words and/or photos) in

Print:

Carve Magazine

Wavelength Magazine

Local Magazine

SurfGirl Magazine

The Surfers Path Magazine

Juno Magazine

Cornwall Living Magazine

Online:

Surfline

MagicSeaweed

Founder and editor of Local Surf Magazine ( creative side-project)

• Worked in a close-knit team providing photography of antiques and artwork
• Set up equipment and performed test shots of the subject or product.
• Worked on producing content for website and socials.
• Worked with digital and mobile technology to meet the needs of individual assignments.
• Did additional video work.
• Took portraits of individuals, families and groups at interior and exterior locations.
• Integrated scenery, background and proper lighting to enhance photography results.
• Adhered to policies and procedures regarding processing and uploading images to secure databases.
• Used digital editing techniques and Lightroom to improve colour, composition and intensity of images.
• Very tight deadlines.