Caitlin Murray

Wrote sales-driven onsite copy for product launches, promotions and seasonal campaigns, balancing creativity with commercial objectives.

Crafted compelling copy for ecommerce, CRM and social channels, reinforcing brand voice at every customer interaction.

Developed targeted email campaigns and organic social content, enhancing customer engagement and fostering brand loyalty.

Collaborated with marketing, design and ecommerce teams to deliver integrated campaigns across digital channels, from concept through to execution.

Led the refresh of the brand's tone of voice and manifesto, creating a more distinctive and cohesive brand identity.

Managed copy and storytelling for online Brand Directory, maintaining accurate and consistent messaging across featured brands.

Crafted product descriptions for brand database, enhancing consistency and detail across all listings.

Stayed ahead of emerging fashion trends, brands and consumer preferences, translating trend insights into commercially relevant styling recommendations.

Merged creative judgement with data-driven product selection to provide personalised styling solutions aligned with client needs and available inventory.

Developed personalised outfit selections by analysing client style profiles and mood boards, effectively matching preferences for size, colour, brand and occasion.

Applied a strong understanding of fit, fabric, styling and accessories to create cohesive, client-focused looks tailored to individual briefs.

Managed multiple client requests simultaneously, consistently delivering high-quality work within tight deadlines.