Caedan Smith

• Promoted to Branch Director for Yorkshire after achieving 150% of budget in 24/25.
• Elevated profitability of Rotherham branch to align with Leeds outcomes.
• Managed dual operational teams, focusing on efficiency and performance enhancement.
• Executed cost-reduction strategies while streamlining sales processes at both branches.
• Established new customer connections while nurturing existing relationships in Leeds area.
• Directed regional teams in formulating and implementing strategic initiatives.
• Facilitated cross-functional collaboration, boosting overall operational efficiency.
• Strengthened sales outcomes via targeted marketing efforts and effective cost management.

• Promoted to Branch Manager after transforming a loss-making branch into profitability in 23/24.
• Led daily operations, ensuring compliance with company policies and procedures.
• Managed staff performance through training and feedback to increase efficiency.
• Analysed financial reports to identify trends for operational enhancements.
• Streamlined business processes to improve overall operational efficiency.
• Maintained optimal inventory levels to satisfy customer demand without excess stock.

• Transformed a loss-making branch into a profitable entity through strategic initiatives.
• Developed comprehensive sales strategies to boost market presence and revenue growth.
• Led cross-functional teams to execute targeted marketing initiatives and enhance customer engagement.
• Cultivated strong relationships with key clients to ensure satisfaction and loyalty.
• Conducted regular training for sales staff, enhancing product knowledge and selling techniques.
• Managed 15 large key accounts

Established sales team and increased average monthly revenue by 30% since inception.

Managed all aspects of high-functioning sales operations.

Developed pricing structure and promotional offers aligned with marketing strategies.

Conducted competitive analysis to inform marketing plans.

Launched social media presence and enhanced SEO with subcontractors.

Utilised PPC advertising on platforms like Google and Facebook, targeting previous customers.

Implemented CRM software for tracking leads and monitoring conversion rates.

Tripled manufacturers to expand product range and boost revenue.

• Created, implemented and conducted employee onboarding and training programmes.
• Strengthened profit opportunities by effectively managing time and resources to meet sales objectives.
• Identified and solved complex strategy problems to impact sales management and business direction.
• Retained existing customers and substantially grew customer base, product line and sales volume.
• Supervised 20 employees and monitored performance to meet sales goals.
• Increased profitability by developing pipelines using multiple marketing channels and sales strategies.

My sales executive role for virgin media consisted of data and door knocking.

• Exceeded sales target by 150% using consultative and value-driven approach.
• Created professional sales presentations to creatively communicate product quality and market comparisons to customers.
• Handled daily customer meetings, sales calls and account management tasks.
• Established and maintained client relationships through superb communication.
• Qualified prospects to determine potential for future sales and prioritize conversion efforts.
• Achieved the highest sales in my team for 3 months running and consistently challenged the top of the leaderboards for the past year.
• Currently operate at a 33% conversion rate with leads.
• Completes sales manager courses to ready myself for a further role.

• Managed daily operations by overseeing financials, key performance indicators and employee performance.
• Administered payroll and allocated resources for 5 employees.
• Line managed team of 5 employees.
• Streamlined accounting procedures with dynamic software solutions.
• Marketed my own company and self generated leads
• Scheduled shift patterns
• Negotiated with suppliers to reduce costs and achieve stable supply chains.
• Defined scope for wide range of projects.

I started the role as a pizzaiola this included.

• Prepared kitchen and ingredients ahead of restaurant opening for optimal efficacy and efficiency.
• Ensured exceptional quality standards and uniformity throughout pizza preparation in a fast-paced environment.
• Maintained spotlessly clean kitchen and working areas for optimal health and hygiene standards.
• Kept pastry and dessert case stocked with fresh selections and arranged to entice orders.
• Worked in a team and lead the kitchen to meet standards set by the company.

I then became a kitchen manager which required more attention and more responsibility.

• Effectively managed payroll and timekeeping, including completion of proper paperwork for new hires and terminations.
• Led and directed team members on effective methods, operations and procedures.
• Created and deployed successful strategies to boost performance, streamline processes and increase efficiency in different areas.
• Maintained safe working and guest environment to reduce risk of injury and accidents.
• Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.