Byron Winnan
Southport,Sefton
Summary
Marketing professional with expertise in data analytics, SEO, and multimedia content creation. Skilled in crafting compelling brand narratives and managing digital campaigns. Proven ability to align marketing strategies with business goals to deliver measurable results. Adaptable and collaborative in fast-paced environments, with a strong focus on optimising campaigns for visibility and engagement.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work history
Sales advisor
River Island
Southport, Sefton
08.2022 - Current
- Delivered excellent customer service by addressing and resolving queries.
- Resolved customer complaints swiftly, maintaining company reputation.
- Conducted market research, gaining insights into competitors' strategies.
- Assumed interim operations leadership, ensuring smooth operations and staff training.
- Aided visual merchandising by placing new stock effectively.
- Redesigned shop floor layouts to enhance customer flow.
Marketing assistant
SMP Marketing
Liverpool, Sefton
08.2021 - 08.2022
- Prepared detailed market research reports, aiding strategic planning.
- Coordinated with sales team for product promotion strategies.
- Conducted competitor analysis, identifying potential opportunities and threats.
- Participated in creative brainstorming sessions, generating innovative campaign ideas.
- Supported development of annual marketing plans, aligning with business objectives.
- Amplified brand awareness by developing and implementing effective marketing campaigns.
- Delivered accurate marketing collateral, ensuring consistent brand messaging.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
Education
Master of Science - Digital Marketing
Liverpool John Moores University
Liverpool 09.2024 - 09.2025
Bachelor of Arts - Marketing
University of Liverpool
Liverpool 09.2019 - 03.2021
Skills
- Data analytics & decision making
- Maintaining client relationships
- Digital campaign creation
- SEO & content strategy
- Multimedia content creation
- Paid media & digital advertising
- Communication & storytelling
- Strategic thinking & business acumen
- Adaptability & collaboration
- Creative problem-solving
- Social media strategy
Affiliations
- Regularly attend the gym, focusing on structured training routines and personal fitness goals.
- Keen interest in online banking, staying informed about the latest digital financial tools and trends.
- Follow fashion news and culture, keeping up-to-date with emerging styles and influential brands.
- Passionate about nutrition and healthy eating, continually researching balanced diets and performance nutrition for everyday wellbeing.
Timeline
Master of Science - Digital Marketing
Liverpool John Moores University
09.2024 - 09.2025
Sales advisor
River Island
08.2022 - Current
Marketing assistant
SMP Marketing
08.2021 - 08.2022
Bachelor of Arts - Marketing
University of Liverpool
09.2019 - 03.2021