Burhan Humayoun
Summary
Dynamic and results-oriented Sales and Marketing professional with over 5 years of cross-functional experience across retail management, business development, customer service, and hospitality. Possess dual Master's degrees (MBA in Marketing, MSc in International Business) with a strong foundation in sales strategy, team leadership, and customer experience management. Adept at driving revenue growth, optimizing operations, managing KPIs, and executing targeted marketing campaigns. Proven ability to lead high-performing teams, manage client relationships, and implement effective sales tactics in competitive markets.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Supervisor / Team Leader
Sports Direct
11.2024 - Current
- Supervise and support a team of 10+ sales assistants during busy shifts, ensuring smooth daily operations and excellent customer service
- Helped improve weekly store sales by ~10% by encouraging upselling, suggesting popular items, and supporting team performance on the shop floor.
- Assist with the execution of in-store marketing campaigns such as promotions, seasonal sales, and product launches — helping drive higher footfall and customer interest
- Maintain high standards of product display and visual merchandising according to brand guidelines, contributing to better customer experience and product visibility.
- Resolve customer complaints or escalations professionally, often turning negative experiences into repeat visits.
- Train and mentor new staff on till systems, customer service standards, and company procedures — contributing to a more confident and capable team.
- Participate in daily and weekly sales briefings, using sales figures and targets to guide performance and shift focus where needed.
Event and Conference Host
Hilton Metropole
09.2024 - 01.2025
- Coordinated event logistics for 50–1,000 guests, ensuring seamless execution and high guest satisfaction.
- Liaised with internal departments and clients to manage event timelines, setups, and service standards.
- Managed real-time issue resolution and post-event feedback to enhance operational processes.
- Facilitated networking opportunities among attendees, fostering connections within the industry.
- Monitored ticket sales closely to adjust promotional strategies as needed, ultimately achieving targeted attendance goals.
Sales Assistant
Sports Direct
11.2023 - 11.2024
- Achieved a 20% increase in personal sales performance by proactively staying informed about new product ranges and promotions, consistently exceeding monthly sales targets.
- Process over 200 transactions daily during peak shopping times, ensuring swift service and reducing customer waiting times through efficient operations.
- Implement strategic sales and upselling techniques to enhance average transaction value by 15%, contributing to overall store revenue growth.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
Technical Support Specialist
Motive Technologies
02.2022 - 09.2023
- Company Overview: USA
- Provided technical support to US-based commercial trucking clients, handling an average of 60–80 inbound and outbound calls per shift, including real-time troubleshooting and follow-ups.
- Handled over 1,000 customer cases and participated in regular training on new features, system updates, and support tools — consistently scoring above 95% on internal QA and performance audits.
- Conducted product demos and trained users on software/hardware, increasing feature adoption by 30%.
- Diagnosed hardware and software issues related to fleet management devices (ELDs, dashcams, GPS trackers) and guided customers through resolutions.
- Maintained accurate logs and ticket histories in CRM and ticketing systems (e.g., Salesforce, Zendesk), ensuring traceable and well-documented support cycles.
- Resolved 95% of technical concerns within agreed timeframes, showcasing strong troubleshooting skills and a dedication to timely customer support.
- Collaborated with Tier 2 support and engineering teams to escalate and resolve complex issues, reducing ticket backlog by 20% during high-volume periods.
- Worked night shifts aligned with US time zones, demonstrating flexibility and commitment to global customer service standards.
- USA
Business Development Associate
Foodpanda
01.2020 - 02.2021
- Formulated go-to-market strategies to establish Foodpanda's presence in a new regional market.
- Onboarded and managed relationships with 50+ local restaurant partners, ensuring smooth integration onto the Foodpanda platform and increasing regional restaurant availability by 30%.
- Conducted daily outbound calls and field visits to identify potential vendors, pitch platform benefits, and negotiate commission agreements, achieving a 15% monthly partner acquisition growth.
- Supported marketing campaigns by sourcing promotional deals and exclusive offers from partners, contributing to a 20% boost in order volume in assigned zones.
- Negotiated partnership agreements with restaurants, aligning terms with company objectives for mutual growth.
Retail Supervisor
Gul Ahmed Textile Mills
08.2019 - 01.2020
- Increased store turnover by 96% YOY through sales optimization and team restructuring.
- Recruited and trained 15+ retail staff, aligning performance with company goals and KPIs.
- Introduced customer satisfaction initiatives that improved NPS scores by 30%.
- Supported inventory management tasks including ordering stock items and conducting physical inventory counts ensuring proper stock levels.
- Analyzed sales reports to identify trends and opportunities for increased revenue generation within the retail space.
Education
MSc - International Business
University of Ulster
Birmingham 09.2023 - 09.2024
MBA - Marketing
University of Central Punjab
Lahore 10.2020 - 02.2022
Bachelors - Business & Information Technology
University of The Punjab
Lahore 07.2015 - 07.2019
Skills
Customer Relationship Management (CRM)
Technical Troubleshooting & Support
Business Communication
Sales & Negotiation Skills
undefinedWork Eligibility
Eligible to work across the UK
Timeline
Supervisor / Team Leader
Sports Direct
11.2024 - Current
Event and Conference Host
Hilton Metropole
09.2024 - 01.2025
Sales Assistant
Sports Direct
11.2023 - 11.2024
MSc - International Business
University of Ulster
09.2023 - 09.2024
Technical Support Specialist
Motive Technologies
02.2022 - 09.2023
MBA - Marketing
University of Central Punjab
10.2020 - 02.2022
Business Development Associate
Foodpanda
01.2020 - 02.2021
Retail Supervisor
Gul Ahmed Textile Mills
08.2019 - 01.2020
Bachelors - Business & Information Technology
University of The Punjab
07.2015 - 07.2019
Similar Profiles
Lewis Essien SampsonLewis Essien Sampson
Casual Retail Assistant (Team leader) at Sports DirectCasual Retail Assistant (Team leader) at Sports Direct
Harry BloodHarry Blood
Warehouse Order Picker at Sports DirectWarehouse Order Picker at Sports Direct
Prashant KushwahaPrashant Kushwaha
Junior pricing specialist at Sports DirectJunior pricing specialist at Sports Direct