Summary
Overview
Work history
Education
Skills
Custom
Timeline
Generic

Bukola Ologun

Bradford,United Kingdom

Summary

Results-driven and data-savvy FMCG professional with extensive experience in Brand Management, Shopper Marketing, Project Management and Retail Media. Demonstrated success in executing multi-channel campaigns, managing budgets exceeding £5 million, and driving measurable sales growth. Passionate about leveraging data insights and strategic expertise to elevate brands, foster impactful shopper engagement, and deliver sustainable business growth.

Overview

7
7
years of professional experience

Work history

Shopper and Trade Marketeer

Hip pop
Manchester
02.2025 - Current
  • Lead national shopper marketing campaigns across retail and hospitality channels for a fast-growing functional drinks brand.
  • Developed and activated trade marketing plans across key retailers and wholesalers(e.g. Sainsbury’s, Waitrose, Bidfoods ), driving in-store visibility and rate of sale.
  • Managed promotional calendars, retail media budgets, and campaign execution including FSDUs, sampling, and POS materials.
  • Collaborated cross-functionally with Sales, Brand, and external field teams to optimise store-level performance and customer experience.
  • Spearheaded the launch of new products with tailored trade support, contributing to increased distribution and brand awareness.
  • Built retailer pitch decks to support business development in on-trade accounts.

Client (Marketing) Executive

SMG - Morrisons Media Group
Bradford, UK
01.2023 - 05.2025
  • Company Overview: Morrisons Media Group connects brands with impactful media opportunities across one of the UKʼs leading supermarket chains, enabling them to meet campaign goals effectively. Leveraging Morrisonsʼ customer insights and our media expertise, we design custom campaigns that prioritise the shopper experience.
  • Morrisons Media Group connects brands with impactful media opportunities across one of the UKʼs leading supermarket chains, enabling them to meet campaign goals effectively. Leveraging Morrisonsʼ customer insights and our media expertise, we design custom campaigns that prioritise the shopper experience.

Account Executive

TrustFord
Bradford, UK
04.2021 - 01.2023
  • Managed a diverse portfolio of clients, including 70+ top FMCG brands such as Mondelez, Kerry Foods, and Pukka Pies.
  • Oversaw key categories (Meal Solutions, Deli, Cheese, Meat), supporting Dairy, Bakery, and Cakes, ensuring tailored marketing strategies for each.
  • Spearheaded the development and execution of omni-channel marketing campaigns across in-store, online, social media, and newsletters, aligning with supplier budgets and achieving defined KPIs.
  • Managed £5 million in retail media investments for FY24, optimising ROI and exceeding campaign objectives.
  • Utilised data-driven insights from Morrisons' customer analytics to design impactful marketing campaigns, ensuring targeted messaging and increased shopper engagement.
  • Analysed campaign performance data to measure success against KPIs, providing actionable recommendations for continuous improvement and future strategies.
  • Collaborated with internal stakeholders, including buyers, creative teams, and printers, to ensure timely and effective campaign execution.
  • Produced high-quality content and reports, analysing campaign performance to provide actionable insights and recommendations.
  • Strengthened client relationships through regular communication, adapting strategies to meet evolving needs and build trust.
  • Contributed to organisational projects, supporting SMG's mission in connected commerce marketing innovations.
  • Managed a fleet operations portfolio, overseeing end-to-end client relationships, sales negotiations, and order processing.
  • Developed and maintained strong relationships with key clients, resulting in repeat business and increased customer loyalty.
  • Identified opportunities to upsell services and products, contributing to the company's revenue growth.
  • Tracked and analyzed sales data to produce detailed reports for senior management, informing strategic decisions.
  • Leveraged effective communication skills to resolve client issues, ensuring high levels of satisfaction and retention.

Assistant Business Manager (Trade Marketing)

Primeline Sales and Marketing
Ashbourne, Ireland
04.2019 - 01.2021
  • Company Overview: The Primeline Group is the largest independent Irish provider of logistics, sales and marketing services to homegrown and international brands and retailers across the Irish and UK markets.
  • Managed the Musgraves account, representing top brands like Colgate, COTY, Rennie, Berocca, and Premier Foods.
  • Developed and executed comprehensive trade marketing plans, securing in-store assets and promotional opportunities.
  • Monitored commercial performance, identifying growth opportunities and implementing strategies to boost sales.
  • Led the successful relaunch of YR Sauce in the Irish market, securing permanent listings in major retail chains.
  • Conducted market trend analysis to inform business strategies and optimize product performance.
  • Collaborated with demand planning, customer service, warehouse, and field sales teams to ensure seamless operations.
  • Presented new product developments (NPDs) to key stakeholders, securing buy-in and driving product launches.
  • Supporting the Head of Foodservice Obtaining Market research.
  • Managed invoice processing, sales reporting, and customer service tasks, ensuring efficient day-to-day operations.
  • Actively sought new product listings, contributing to the expansion of the companyʼs portfolio.
  • Collaborated with sales representatives to create and submit promotions, driving increased sales and brand visibility.
  • The Primeline Group is the largest independent Irish provider of logistics, sales and marketing services to homegrown and international brands and retailers across the Irish and UK markets.

Sales and Marketing Administrator

Primeline Sales and Marketing
Ashbourne, Ireland
04.2018 - 04.2019

Education

Bachelor of Science (B.S.) - Marketing, Innovation and Technology

DUBLIN CITY UNIVERSITY

Leaving Certificate - undefined

Loreto College
Mullingar, Co. Westmeath

Skills

  • Excellent Communication Skills
  • Brand Management
  • Client Relationship Management
  • Project management
  • Stakeholder Relationship Management
  • Data analysis
  • Content Creation
  • Account Management
  • Presentation Skills
  • Event planning
  • Shopper Marketing Strategies
  • Retail Media Management
  • Multi-channel Campaign Activation
  • Budgeting & Forecasting
  • Commercial Acumen

Custom

References available on request.

Timeline

Shopper and Trade Marketeer

Hip pop
02.2025 - Current

Client (Marketing) Executive

SMG - Morrisons Media Group
01.2023 - 05.2025

Account Executive

TrustFord
04.2021 - 01.2023

Assistant Business Manager (Trade Marketing)

Primeline Sales and Marketing
04.2019 - 01.2021

Sales and Marketing Administrator

Primeline Sales and Marketing
04.2018 - 04.2019

Leaving Certificate - undefined

Loreto College

Bachelor of Science (B.S.) - Marketing, Innovation and Technology

DUBLIN CITY UNIVERSITY

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Bukola Ologun