Bryton Kileo

Business Management student in final year with expertise in problem solving and strategic analysis and evidence based decision making. Experienced in conducting research and interpreting data and delivering impactful presentations for academic and client style projects. Skilled in stakeholder engagement and leading meetings. Proficient in Excel, PowerPoint, Canva, and basic SPSS, with foundational knowledge of SEO tools.

• Travelling, Cultural exploration, Podcast production, Visiting museums and historical sites

Consulting Project – Careers with Intent (Real Client)

Roles: Project Manager | Research Lead | Analyst | Presentation Lead
Objectives: Diagnose the client’s challenges and develop strategic recommendations to improve digital visibility and marketing effectiveness.
Solutions Delivered:

• Conducted competitor evaluation and digital diagnostics of the client’s website and LinkedIn presence.
• Led three formal client meetings, delivering progress updates, validating insights and aligning recommendations with expectations.
• Co-developed and presented strategic recommendations covering pricing insights, content strategy and digital engagement improvements.
  KPIs / Outcomes: Client described the analysis as “clear,” “insightful,” and “very likely to be implemented.”

Key Learning: Gained stakeholder management confidence, structured communication, and strategic problem-solving capability.

Data Analytics Project – Netflix Recommendation System

Objectives: Analyse Netflix’s recommendation system and evaluate how AI/data support business decisions.
Solutions Delivered:

• Applied collaborative filtering, content-based filtering and A/B testing frameworks.
• Produced data visualisations and insights to evaluate engagement, personalisation accuracy and ethical implications.
  KPIs / Outcomes: Delivered clear analytical insights supported by data visualisation and explanation of model logic.
  Key Learning: Enhanced ability to translate technical data models into business value and user-impact insights.

Strategic Marketing Project – Kompact9 (Company)

Objectives: Create a data-driven marketing strategy to increase brand awareness and digital reach.
Solutions Delivered:

• Conducted full strategic audit (PESTLE, TOWS, competitor mapping, STP).
• Developed strategy using SOSTAC + RACE, including KPIs, messaging, SMART objectives and a rollout plan.
  KPIs / Outcomes: Strategy defined measurable digital metrics (CTR, impressions, conversions).
  Key Learning: Improved strategic thinking, market research and structured planning.

Entrepreneurship Project – “The Base of You” Dance Venture

Objectives: Build a viable micro-business with brand, pricing, digital presence and launch plan.
Solutions Delivered:

• Created brand identity, pricing model, website prototype, booking system and cross-platform digital campaign.
• Designed A/B email test and launch activation with targeted content strategy.
  KPIs / Outcomes: Defined pre-launch engagement metrics (sign-ups, bookings, reach).
  Key Learning: Developed service design, digital strategy and entrepreneurial problem-solving.