- Outside of work, I enjoy travelling and exploring new destinations and cultures I also enjoy keeping active through regular gym sessions, running and Pilates, valuing the discipline, resilience and balance they bring to my life
Bryony Boulter
Somerset,United Kingdom
Summary
Results-oriented Head of Trade Sales with over 20 years' experience in driving sales and commercial partnerships within the luxury travel sector. Leading a national field sales team and managing strategic consortiums, developed a comprehensive UK trade sales strategy for Abercrombie & Kent and Cox & Kings. Committed to fostering people development and cultivating long-term partnerships for sustainable growth.
Overview
26
26
years of professional experience
Work History
Head of Trade Sales UK
Abercrombie & Kent & Cox & Kings
03.2025 - Current
- Develop and deliver UK trade sales strategy and go-to-market approach.
- Establish trade channel as business fastest-growing sales channel.
- Promote to Head of Trade Sales UK for leadership.
- Lead national field sales team of 4 agency managers.
- Manage 6 strategic consortium and key account partnerships.
- Negotiate commercial agreements, commission structures, and marketing plans.
- Lead commercial campaigns and flagship trade events for brand presence.
- Own conferences, fam trips, and educational events.
- Develop and launch comprehensive national webinar programme.
- Drive process improvements and reporting consistency for commercial performance.
- Work closely with marketing, finance, revenue management, operations, global DMC teams.
- Support award-winning success across Abercrombie & Kent and Cox & Kings.
Agency Sales Manager
Abercrombie & Kent & Cox & Kings
03.2023 - 03.2025
- Directed accounts for Hays Travel, The Travel Network Group, and strategic partners, enhancing collaboration and service delivery.
- Negotiated commercial agreements and delivered account growth.
- Delivered training, FAM trips, and conferences, fostering relationships and promoting product knowledge among stakeholders.
- Oversaw operations across South West, South Wales, Central London, and Channel Islands, ensuring alignment with organisational goals.
Regional Sales Manager
Classic Collection Holidays
03.2022 - 03.2023
- Developed and executed regional sales and marketing plans to align with business objectives.
- Managed South West, Channel Islands, Isle of Man territories to drive revenue growth.
- Managed budgets, key accounts, airport partnerships to optimise financial performance.
- Conducted analysis to discover commercial opportunities in the region.
- Hosted conferences, FAM trips and educational events.
Trade Sales Executive
Jet2holidays
03.2019 - 03.2022
- Managed relationships with key travel agencies across South East, South West, and South Wales to enhance collaboration and drive sales.
- Developed business development plans for key accounts to identify growth opportunities and improve client engagement.
- Delivered training sessions, presentations, and trade events to educate partners and promote product offerings.
- Collaborated with airports, tourist boards, and suppliers to enhance travel experiences.
- Implemented marketing campaigns and competitor analysis.
Sales Executive
Super Break
01.2017 - 03.2019
- Negotiated partner incentives to boost sales performance and conducted training sessions.
- Developed agency partnerships, driving regional sales growth.
- Executed national marketing campaigns across various platforms and facilitated trade marketing efforts.
Travel Agent
Thomas Cook Retail
01.2016 - 12.2016
- Managed bookings for flights, hotels, and excursions, securing competitive rates and confirming reservations accurately.
- Planned and coordinated all travel for clients based on budgets, departure times and travel needs.
- Balanced customer requirements and budgets against travel goals and industry trends to create optimal packages.
- Achieved sales targets consistently through exceptional customer service.
01.2001 - 12.2015
- CPM International, Warner Leisure Hotels, RPS Energy and Thomas Cook Retail, building strong foundations in sales, account management, travel operations and customer service.
Education
BA (Hons) - First Class Honours
Sports Development & Coaching
Plymouth, PLYLevel 3 NVQ -
Travel Services
Level 2 NVQ -
Travel Services
GCSEs - 8 GCSEs (A–C), including English, Mathematics and Science
Skills
- Sales strategy
- Account management
- Sales forecasting
- Negotiation strategy
- Trade event coordination
- Commercial leadership
- Leadership and coaching skills
Interests
Timeline
Head of Trade Sales UK
Abercrombie & Kent & Cox & Kings
03.2025 - Current
Agency Sales Manager
Abercrombie & Kent & Cox & Kings
03.2023 - 03.2025
Regional Sales Manager
Classic Collection Holidays
03.2022 - 03.2023
Trade Sales Executive
Jet2holidays
03.2019 - 03.2022
Sales Executive
Super Break
01.2017 - 03.2019
Travel Agent
Thomas Cook Retail
01.2016 - 12.2016
01.2001 - 12.2015
BA (Hons) - First Class Honours
Sports Development & Coaching
Level 3 NVQ -
Travel Services
Level 2 NVQ -
Travel Services