BRYANA BAILEY
Summary
A dynamic marketing professional with expertise in managing high-impact partnerships, executing innovative strategies, and delivering measurable results. Skilled in digital marketing, content strategy, event marketing, and data-driven campaign optimisation to maximise ROI and enhance brand visibility. Experienced in stakeholder engagement, cross-functional collaboration, and driving brand growth through creative, results-focused solutions. Highly organised and adaptable, with a proven ability to achieve marketing goals in fast-paced environments.
Overview
8
8
years of professional experience
2026
2026
years of post-secondary education
1
1
Certification
Work history
Marketing Executive
Gallagher
04.2023 - 07.2025
- Managed multi-year, multi-million-dollar partnerships with high-profile organisations, including Rugby Australia and Special Olympics Australia, ensuring strategic alignment and execution with business goals.
- Developed strategic copy and campaign messaging to activate partnership deliverables, including onscreen branding for rugby games, social media posts on partner platforms, and EDM campaigns, while briefing and collaborating with designers on asset creation.
- Led development and implementation of performance reporting systems and business development tracking tools to measure and optimise partnership impact against key business KPIs.
- Designed and executed ticketing prioritisation framework, driving improved event ROI and elevated client satisfaction.
- Oversaw end-to-end event planning and execution, delivering exceptional experiences aligned with partnership objectives.
- Increased email newsletter open rates by 5% and click-through rates 100% year on year using Salesforce Marketing Cloud's advanced tools (A/B testing, Split testing, dynamic content, and advanced journey automation's).
- Created tailored campaigns for diverse client segments, driving lead generation, prospect nurturing and client retention.
- Directed end-to-end management of paid outbound campaigns, including briefing in asset creation, and coordinating with external agencies to execute across programmatic, native, and paid social advertising channels.
- Developed and implemented comprehensive URL tagging frameworks and compelling ad copy to enhance campaign effectiveness.
- Analysed strategic performance reviews, leveraging click-through rate (CTR) data to optimise asset allocation and improve overall campaign performance.
- Designed and executed A/B testing for ad visuals and copy, driving data-driven optimisations to maximise budget efficiency and ROI.
- Achieved 60% YoY growth in LinkedIn impressions by delivering trend-based, platform-optimised content.
- Successfully marketed and executed flagship events, such as 'Economics & Espresso,' fostering stronger client relationships and measurable business opportunities.
Digital Marketing Manager
By Three Studios (now Fred & Freda)
01.2023 - 04.2023
- Crafted bespoke social media strategies aligned with clients' brand identities and marketing objectives, driving engagement and follower growth.
- Developed and maintained 12-month content calendars with three-month focus, ensuring consistent messaging aligned with business goals.
- Coordinated influencer events, activations, and marketing campaigns to elevate client visibility and brand recognition.
- Created detailed creative briefs for graphic designers and oversaw content approvals to ensure alignment with brand guidelines and strategic objectives.
- Monitored campaign performance, leveraging insights to optimise strategies and maximise engagement.
Creative and Marketing Coordinator
By Three Studios (now Fred & Freda)
07.2022 - 01.2023
- Produced high-quality video and photography content to grow clients' social media presence across platforms such as Instagram, Facebook, and TikTok.
- Managed budgets for paid social ads, competitions, and giveaways, ensuring efficient allocation to achieve campaign goals.
- Developed and executed marketing campaigns tailored to client objectives, with focus on leveraging emerging digital trends to engage target audiences.
- Wrote compelling copy for websites, blogs, and EDMs to support cohesive marketing narratives.
- Scheduled and managed social media content while fostering community engagement and interaction.
- Tracked and analysed monthly performance metrics, providing actionable recommendations to enhance future campaigns and overall performance.
Paralegal
Townsends Business & Corporate Lawyers
04.2021 - 07.2022
- Managed work allocation for a team of paralegals, ensuring timely delivery of complex legal documents.
- Led work-in-progress meetings with detailed turnover analyses.
- Built and maintained strong client relationships with large-scale firms and high-net-worth individuals.
Legal Administration Assistant
Watson Mangioni (now Mangioni & Biggs)
09.2020 - 04.2021
Admin Assistant
Herbert Smith Freehills
01.2020 - 05.2020
Experimental Media Teacher
Reddam House
01.2019 - 12.2019
Sports Coach
Reddam House
01.2018 - 12.2019
Education
Bachelor of Business -
University of Technology Sydney
Higher School Certificate - undefined
Reddam House
Bachelor of Law (Incomplete) - undefined
University of Technology Sydney
01.2018 - 01.2020
Skills
- Strategic Partnership Management
- Digital Marketing Campaigns
- Social Media Management
- Content Creation and Copywriting
- Event Marketing and Coordination
- Email Marketing
- Leadership and Stakeholder Engagement
- Analytical Reporting and Data Visualisation
- Branding
- Strong Time Management
Certification
Web Writing with SEO Course Certificate, Centre for Continuing Education, 07/2024
Custom
UK, between January and April 2025, Available for in-person interviews in the UK with one week's notice starting from December 2024.
Timeline
Marketing Executive
Gallagher
04.2023 - 07.2025
Digital Marketing Manager
By Three Studios (now Fred & Freda)
01.2023 - 04.2023
Creative and Marketing Coordinator
By Three Studios (now Fred & Freda)
07.2022 - 01.2023
Paralegal
Townsends Business & Corporate Lawyers
04.2021 - 07.2022
Legal Administration Assistant
Watson Mangioni (now Mangioni & Biggs)
09.2020 - 04.2021
Admin Assistant
Herbert Smith Freehills
01.2020 - 05.2020
Experimental Media Teacher
Reddam House
01.2019 - 12.2019
Sports Coach
Reddam House
01.2018 - 12.2019
Bachelor of Law (Incomplete) - undefined
University of Technology Sydney
01.2018 - 01.2020
Higher School Certificate - undefined
Reddam House
Bachelor of Business -
University of Technology Sydney
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