Bruce Miller
Stroud,Gloucestershire
Summary
A dedicated sales focused Manager with 35 years experience in the agricultural machinery industry.
A dynamic and results-driven professional with a strong foundation in general management and business development. Demonstrates resilience under pressure and excels in assertive leadership, consistently achieving targets through effective KPI analysis and territory management. Adept at fostering interpersonal communication to drive team success and enhance organisational growth.
Overview
35
35
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
General Manager
Krone Forage solutions
Enstone, Oxfordshire
11.2021 - Current
- Oversee daily operations and manage team of 12 employees for Krone Groups only UK retail dealership for agricultural machinery
- Full P&L responsibility, reporting directly to Krone Germany.
- Developed strategic business plans, enhancing vision and objectives.
- Establishing budgets based on historical, current and forecast business data.
- Developed cohesive team environment using solid HR policies and procedures, promoting positive working culture and productivity.
- Identified new business opportunities, leading growth and customer satisfaction.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Worked with board of directors to establish objectives and direction.
Group Brand Manager Massey Ferguson
Lister Wilder Ltd & Chandlers FE Ltd
Cirencester, Gloucestershire
09.2017 - 11.2021
- Led strategic sales initiatives for Massey Ferguson brand within Agricultural machinery business.
- Manage 12 direct reports.
- Coordinated implementation of company sales and marketing strategies to ensure targets were met.
- Expanded market share to surpass national average for group. Growth exceeding 3% over four-year span.
- Devised strategies to secure record retained gross margins on new and used machines. Exceeding all other brands within the business.
- Established strong and meaningful connections within Massey Ferguson to align expectations between both companies.
Senior Area Sales Manager
Lister Wilder Ltd
Cirencester, Gloucestershire
01.2009 - 09.2017
- Oversaw all facets of £3-£4m of equipment sales within territory and across UK. Retailing premium brands including Massey Ferguson, Fendt and Merlo.
- Successfully focusing on developing relationships with key clients, new and existing for sustained growth.
- Ranked consistently as top performer within 15-person sales team.
- Maintained third position or better in tractor sales since 2009.
Recognized as top retailer of tractors for four years running. - Effectively delivered average of 20 tractors each year across six years, outperforming company average of 11, demonstrating strong sales capabilities.
Enhanced team performance through consistent sales achievements. - Contributed to Cirencester depot attaining best market share within group, surpassing national average by 6%.
Successfully retailed 96 tractors, representing 40% of total sales during 2009-2013. - Closed fleet sale of 38 tractors in 2016 to exclusive salad company.
Ended long partnership with competitive supplier, demonstrating strategic negotiation skills.
Achieved significant sales milestone, marking a highlight in sales career. - Supported development efforts with Massey Ferguson to establish customer database software for UK dealer network.
Highlights - Massey Ferguson harvest training Champion achieved for two years running..
Area Sales Manager
Lister Wilder Ltd
Cirencester, Gloucestershire
09.2003 - 12.2008
- Dedicated efforts to establishing new territory to meet anticipated margin and turnover while extending company influence.
- Nurtured strong connections with current and potential customers, successfully achieving sales targets and implementing marketing campaigns defined by company
- Utilize Microsoft Office and MapPoint to identify existing and prospective customers.
- Developed expertise in consultative selling, negotiation strategies, and effective time management via tailored sales training programmes
- Compiled monthly and annual sales reports for Sales Director.
Committed to executing five-year personal growth strategy initiated at career start.
Senior Service Engineer
Lister Wilder Ltd
Cirencester, Gloucestershire
01.2000 - 08.2003
- Field-based service engineer dedicated to Massey Ferguson brand, particularly in Combine Harvesters, showcasing enthusiasm for technical innovations.
- Perform comprehensive testing and diagnostic repairs for combines in operation across 50 machines.
- Coordinate efforts with Massey Ferguson UK in Stoneleigh for servicing and preparation of harvesting equipment fleet.
- Demonstrating keen focus on diverse hydraulic and electronic equipment for commencement of harvesting technology.
- Compiled winter service quotations to ensure optimal machine readiness for harvesting season.
- Presentation and negotiation with equipment proprietors.
- Delivered high-quality services to major clients, strengthening business relationships.
- Partner closely with Cirencester sales team to enhance Harvesting demonstration efforts.
- Delivered high-quality services to major clients, strengthening business relationships.
Service Engineer
Agrivert Ltd
Chipping Norton, Oxfordshire
01.1999 - 01.2000
- Conducted comprehensive servicing of plant and commercial vehicles engaged in sewage treatment sludge distribution.
- Procured parts and decreased escalated service expenses.
Service Engineer
Lister Wilder Ltd
Cirencester, Gloucestershire
01.1995 - 01.1999
- Completed extensive service training by Massey Ferguson, consistently attaining distinction level on harvesting equipment and tractors.
- Executed troubleshooting, installation, and maintenance of diverse equipment.
- Fostered meaningful relationships with Lister Wilder customers.
Equipment Operator
H.B Pain. Agricultural Contractors
Berkeley, Gloucestershire
01.1991 - 01.1995
- Operating a wide range of machinery with commitment and extended hours.
- Oversaw complete fleet servicing and fabrication operations within fully-equipped workshop.
- Conducted primary field operations including combine harvesting, drilling, and spraying.
- Establishing strong rapport with Lister Wilder for effective warranty and technical assistance.
Harvest Student
CO-OP Farms Essex
Great Dunmow, Essex
07.1991 - 10.1991
- Harvest student carrying out duties on 5000 Hectare Arable Estate in Essex.
Education
HND - Agricultural Business Management
Hartpury College
Hartpury, Gloucestershire 09.1988 - 07.1991
Skills
- General management
- Resilience under pressure
- Business development
- Interpersonal communication
- KPI analysis
- Target achievement
- Assertive leadership
- Territory management
- Engineering background
Affiliations
- I have a great interest and passion for motorcycling with a history of being part of a successful team at the Isle of Man TT races for a number of years. Winning the privateers championship in 2015. The development and success of my children in their chosen sports and careers has also played a big part of my life. Music and Mountain biking consuming the rest of my spare time.
Certification
Full clean UK Driving Licence.
PA1 and PA2 Spraying certificate.
References
References available upon request.
Timeline
General Manager
Krone Forage solutions
11.2021 - Current
Group Brand Manager Massey Ferguson
Lister Wilder Ltd & Chandlers FE Ltd
09.2017 - 11.2021
Senior Area Sales Manager
Lister Wilder Ltd
01.2009 - 09.2017
Area Sales Manager
Lister Wilder Ltd
09.2003 - 12.2008
Senior Service Engineer
Lister Wilder Ltd
01.2000 - 08.2003
Service Engineer
Agrivert Ltd
01.1999 - 01.2000
Service Engineer
Lister Wilder Ltd
01.1995 - 01.1999
Harvest Student
CO-OP Farms Essex
07.1991 - 10.1991
Equipment Operator
H.B Pain. Agricultural Contractors
01.1991 - 01.1995
HND - Agricultural Business Management
Hartpury College
09.1988 - 07.1991