BRITNEY SACOPON
London
Summary
Marketing professional with over 4 years’ FMCG experience across Foods and Ice Cream, with experience in brand and trade marketing. Skilled in supporting brand strategy, managing consumer campaigns, and delivering integrated marketing activations. Strong track record in cross-functional collaboration, e-commerce and CRM, with experience translating brand insights into commercially effective campaigns.
Overview
6
6
years of professional experience
11
11
years of post-secondary education
Work history
Trade Marketing Executive
Magnum Ice Cream Company
2025.07 - 2026.03
- Developed and led trade marketing strategy for Ice Cream across wholesale, telesales and digital channels, ensuring alignment with commercial targets and brand priorities.
- Owned trade activation plan, setting channel focus, promotional mechanics and investment levels based on customer opportunity and expected return.
- Led end-to-end delivery of wholesale trade activations and trade shows, from strategic planning through to execution, evaluation and performance reporting.
- Designed and implemented 2026 Trade Incentive Programme, establishing performance targets and engagement mechanics to drive customer and sales partner behaviour.
- Worked in close partnership with Sales to shape customer plans and translate trade strategy into effective in-market execution.
- Managed trade marketing budgets with full accountability, making informed decisions on spend allocation to maximise ROI.
Trade Marketing Executive
Unilever
2023.07 - 2025.07
- Supported brand strategy through trade and consumer campaign execution across Foods and Ice Cream categories.
- Reviewed campaign and sales performance to identify growth opportunities and inform trade marketing strategy.
- Led Digital Trade Consultancy Programme, improving B2B e-commerce execution and content standards to increase brand visibility and online conversion.
- Created and optimised marketing assets for e-commerce, CRM, and physical touchpoints, ensuring alignment with brand guidelines.
- Collaborated cross-functionally with Brand, Sales, and Digital teams to translate brand strategy into trade and consumer activations.
- Managed budgets for campaigns and promotions, tracking ROI and reporting performance to inform future initiatives.
- Streamlined artwork and asset production by implementing efficient processes with agencies and internal teams.
Knorr Assistant Brand Manager
Unilever
2021.09 - 2023.06
- Managed budgets for key B2C initiatives including £50K Knorr Aromat Seasoning e-commerce campaign and £20K national sampling programme.
- Led relaunch of Aromat Seasoning packaging redesign, coordinating cross-functional teams and using shopper insight to improve shelf visibility and strengthen brand presence.
- Delivered £142K in cost savings by improving inventory management and securing added value from agency partnerships.
- Improved e-commerce performance by achieving 100% HERO image compliance across major retailers and discounters.
- Generated £143K in incremental sales through targeted online shopper marketing banners.
- Coordinated influencer partnerships with 60+ creators, increasing social engagement and brand reach.
Digital Marketing and Fundraising Assistant
Doctors of the World
2020.02 - 2021.08
- Managed Doctors of the World's individual giving activities mainly for individual supporters, seeking to meet targets and achieving high ROI.
- Supported development of individual giving strategy so that unrestricted income grows by source and type to meet targets of strategic plan.
- Social media management including defining and creating communications for fundraising purposes such as social media posts and paid advertisement.
Education
BA Business Management - First Class (Honours)
Open University
Remote 2021.01 - 2024.01
Digital Marketing Level 3 Apprenticeship - Digital Marketing
Multiverse
London 2020.01 - 2021.01
A Levels - Psychology, Religious Studies, Biology
St Dominic’s Sixth Form College
2017.01 - 2019.01
GCSEs -
Convent of Jesus and Mary Language College
2012.01 - 2017.01
Skills
- Brand and trade strategy
- Brand innovation
- Commercial analysis
- Campaign management
- Collaboration and stakeholder management
- Digital marketing and e-commerce
REFERENCES
Available on request
Timeline
Trade Marketing Executive
Magnum Ice Cream Company
2025.07 - 2026.03
Trade Marketing Executive
Unilever
2023.07 - 2025.07
Knorr Assistant Brand Manager
Unilever
2021.09 - 2023.06
BA Business Management - First Class (Honours)
Open University
2021.01 - 2024.01
Digital Marketing and Fundraising Assistant
Doctors of the World
2020.02 - 2021.08
Digital Marketing Level 3 Apprenticeship - Digital Marketing
Multiverse
2020.01 - 2021.01
A Levels - Psychology, Religious Studies, Biology
St Dominic’s Sixth Form College
2017.01 - 2019.01
GCSEs -
Convent of Jesus and Mary Language College
2012.01 - 2017.01