Bridget Hayes

Global leader in cloud-native call recording and AI-powered voice intelligence for UCaaS, telco, and compliance.

• Sales Strategy Development: Executed EMEA GTM with Vodafone, Three, Netaxis, Ingram, and Nuvias to drive partner-led revenue growth.
• Enablement & Campaigns: Launched TPM with Vodafone UK; rolled out PCI rebuild, “Agent in a Box,” SPIFFs, and referral programme to support channel success.
• Performance Delivery: Met net new revenue targets through focused execution, partner alignment, and structured pipeline reviews.
• Business Development: Accelerated adoption of Dubber Moments and Trends across financial services, healthcare, and public sector verticals.
• Reporting: Provided detailed MRR forecasts and engagement insights to senior leadership to inform strategic planning.
• Client Success & Retention: Fostered long-term partnerships through exceptional post-sales service and ongoing support, driving account expansion.
• Channel Support: Enabled reseller sales teams with tools, campaigns, and training to consistently achieve performance targets.
• Solution Selling: Delivered targeted product demonstrations and crafted persuasive proposals to meet client needs and increase win rates.

Connex AI delivers AI-led omnichannel engagement solutions for CX transformation across enterprise and public sector.

• Channel Framework Creation: Designed full partner model deal registration, MDF, onboarding, enablement, SPIFFs.
• Business Development: Signed 4 strategic partners, opened distribution conversations with Tier 1 players.
• Market Strategy: Targeted financial services, telco, and health with vertical GTMs.
• Sales Process Optimisation: Built playbooks, shortened ramp time, and increased partner deal velocity.
• Performance Monitoring: Introduced margin models, forecast tracking, and quarterly partner reviews.
• Cross-Functional Collaboration: Partnered closely with marketing to execute targeted promotional campaigns, aligning messaging with channel priorities and accelerating partner-led demand generation.
• Solution Selling: Delivered tailored product demonstrations and developed persuasive proposals aligned to customer requirements, supporting deal progression and increased close rates.

Global IoT platform and connectivity provider serving healthcare, logistics, and industrial sectors.

• Sales Strategy Development: Built and executed inside sales strategy aligned with vertical targets, buying cycles, and market trends.
• Team Management: Led and developed a team of 8 SDRs across EMEA, delivering consistent pipeline coverage and exceeding conversion KPIs.
• Sales Enablement: Implemented tools including Outreach, Lusha, and ZoomInfo to optimise prospecting workflows and improve MQL-to-SQL velocity.
• Sales Effectiveness: Contributed to script development for key call scenarios, leading to more structured conversations, greater consistency, and improved conversion rates.
• Market Expansion: Identified and activated new opportunities across life sciences, connected diagnostics, and asset tracking verticals.
• Reporting & Analytics: Delivered sales dashboards, conversion metrics, and performance insights to executive leadership for quarterly planning.
• Process Optimisation: Streamlined lead management and qualification processes, reducing friction between marketing and sales teams and increasing close rates.
• Forecasting & Strategic Planning: Developed accurate sales forecasts to support executive decision-making and improve strategic planning across teams and regions.
• Team Development: Strengthened performance through hands-on coaching, targeted mentoring, and continuous skills development, resulting in increased productivity and engagement.
• Talent Acquisition: Participated in interviewing, hiring, and onboarding of new team members, securing top talent aligned to business objectives and growth plans.

Took time away from work following a personal loss. Stepped back to reset and recharge, ensuring a return to work with renewed focus and the ability to deliver at the highest standard.

Provider of IT, UC&C, AV, and secure connectivity solutions for enterprise and government clients.

(Promoted from UK & Nordic Sales Director)

• GTM Leadership: Developed and executed global marketing strategy across EMEA, US, and India, aligning commercial goals with channel readiness.
• Team Oversight: Led a 25-person team spanning digital, campaigns, partner marketing, and field events, driving global brand consistency and execution.
• Channel Support: Launched onboarding platform enabling over 200 new partners per quarter, improving speed-to-competence and engagement.
• Strategic Growth: Created and operationalised voice-of-partner programme, feeding insight into pricing, positioning, and roadmap decisions.
• Performance Reporting: Delivered board-level reporting on pipeline growth (+44%), campaign ROI, and partner engagement metrics.
• Campaign Leadership: Provided strategic guidance and expert insights to steer marketing team through high-impact campaigns, enhancing execution and engagement outcomes.
• Cross-Functional Alignment: Streamlined communication channels across product management, sales, and operations, enhancing collaboration, reducing friction, and accelerating execution.

Promoted to Global Marketing Director

• Sales Strategy Execution: Owned £25M P&L and delivered 8% YoY growth across the UK, Finland, and Nordic regions.
• Team Leadership: Managed 3 country managers and 17 staff spanning inside/outside sales, technical, and customer support functions.
• Channel Growth: Secured £2.8M in new revenue via strategic partnerships, distribution enablement, and vertical GTM strategies.
• Market Development: Expanded footprint in government and education sectors with bundled UC&C and AV/KVM offerings.
• Reporting & Planning: Delivered accurate revenue forecasts and territory plans to global board, supporting investment and resource decisions.
• Cross-Functional Collaboration: Streamlined communication between sales, operations, and product teams to accelerate execution and responsiveness.
• Team Development: Championed staff training initiatives to elevate team capability, improve performance consistency, and support professional growth across sales, technical, and support functions.
• Process Improvement: Implemented innovative sales strategies to streamline operations, boost efficiency, and drive consistent revenue growth.
• Coaching & Mentorship: Strengthened team performance through structured coaching, hands-on mentoring, and continuous development, resulting in improved productivity and KPI attainment.
• Talent Acquisition: Led recruitment efforts to hire skilled translators, enhancing team capability and ensuring alignment with quality and delivery standards.
• Systems Implementation: Drove adoption of Salesforce to enhance project visibility, streamline sales processes, and improve forecasting accuracy across teams.
• Solution Selling: Delivered tailored product demonstrations and developed persuasive proposals aligned to customer requirements, supporting deal progression and increased close rates.

Promoted to UK & Nordic Sales Director in 2016

• Channel Transformation: Built and scaled VAR and distributor ecosystem, successfully transitioning business from direct to indirect sales model.
• Team Management: Led 3 team internal internal sales.
• Performance & Strategy: Developed tiered partner structure, MDF utilisation plans, and joint GTM strategies with key OEMs including Cisco and Samsung.
• Vertical Success: Delivered significant wins in public sector through tailored AV bundles aligned to education needs.
• Process & Tools: Embedded quarterly business review cadence and enhanced forecasting accuracy via Salesforce integration.
• Coaching & Growth: Championed team development through regular coaching, mentoring, and skills uplift initiatives.
• Solution Selling: Delivered tailored product demonstrations and developed persuasive proposals aligned to customer requirements, supporting deal progression and increased close rates.
• Product Collaboration: Worked closely with product development teams to tailor solutions to client needs, supporting competitive differentiation and improved win rates.
• Inventory & Commercial Planning: Reviewed stock levels and negotiated strategic stock deals with vendors; designed and executed targeted campaigns to drive sell-through and minimise excess inventory.

Pan-European distributor of AV and collaboration solutions supporting brands such as Epson, LG, and Samsung.

• Account Strategy: Managed strategic accounts including Dyson, Amazon, Ebuyer, and PC World Business, driving joint business plans and sustained growth.
• Revenue Growth: Delivered 23% YoY growth in Epson projector sales and consistently exceeded monthly targets (95–106%).
• Partner Engagement: Designed and executed co-branded marketing strategies with vendors; led high-impact DMR and retail promotional campaigns.
• Go-to-Market Execution: Launched category-specific programmes that secured in-store AV dominance and elevated brand positioning.
• Channel Collaboration: Built strong vendor and reseller relationships, aligning commercial priorities with marketing execution and sales enablement.
• Client Relationship Management: Resolved client issues with urgency and professionalism, ensuring high levels of satisfaction and long-term account retention.
• Inventory & Commercial Planning: Reviewed stock levels and negotiated strategic stock deals with vendors; designed and executed targeted campaigns to drive sell-through and minimise excess inventory.
• Product Collaboration: Worked closely with product development teams to tailor solutions to client needs, supporting competitive differentiation and improved win rates.
• Solution Selling: Delivered tailored product demonstrations and developed persuasive proposals aligned to customer requirements, supporting deal progression and increased close rates.