Brian Walton
Coxhoe,County Durham
Overview
7
7
years of professional experience
Work History
Senior Client Relationship Manager
Tag Media Limited
11.2024 - Current
- The primary responsibility is to build strong relationships with clients, understand their marketing goals, and deliver tailored media solutions to achieve them
- Develop strategic media plans, suggesting campaign optimizations, and analyzing performance data to demonstrate value to clients
- Conducting client meetings to discuss campaign strategies and objectives
- Managing client expectations and addressing any concerns
- Monitoring campaign performance and making necessary adjustments
- Communicating campaign results and insights to clients
- Collaborating with internal teams (e.g., account managers, creative teams) to deliver client needs
- Negotiating contracts and managing client budgets
- Ensure all process are followed with accuracy
- Attend essential conference to identify new business, strengthen existing client relationships and source new potential affiliates
Head of New Business Development
Digital Fuel Performance Limited
01.2023 - 11.2024
- Lead efforts in identifying and pursuing new business opportunities with companies such as Playtech, Rank, Casumo, MostBet, and Stake.com
- Develop and implement strategies to grow client base and revenue streams
- Build and maintain relationships with key stakeholders
- Oversee sales and marketing teams
- Drive business growth and profitability
- Monitor market trends and identify opportunities and impacts
- Negotiate contracts to ensure profitability and sustainability
- Create Statements of Work and Master Service Agreements
- Understand servicing costs and capacity to prioritize new business and lead generation
- Stay up-to-date on industry trends and competitor activities across all geographies and gaming licenses
- Provide sales leadership and guidance, including training and coaching
- Inspire, motivate, and manage a team of sales and marketing professionals
- Lead and manage the sales pipeline process and reporting
- Estimate timelines for launching new business
- Update internal documentation and reports ensuring 100% accuracy
- Create the monthly, quarterly and annual commercial strategy based upon global Geos
Commercial Manager
Green Jade Games
10.2021 - 11.2022
- Company Overview: Self-employed Contractor
- Completed commercial agreements with 30 operators, enhancing existing contracts and securing new ones
- Supported a mix of Tier 1, 2, and 3 operators across various regions including Entain, William Hill, 888, and Bet365
- Ran promotional incentives to drive performance volumes
- Conducted F2F visits across Europe, maintaining a high business reputation
- Managed own hours and workload as a remote worker based in Gibraltar
- Organized roadshow events and attended industry conferences such as ICE London, Sigma Malta, and iGB Live Amsterdam
- Handled monthly game launches and technical complexities
- Utilized tools like Jira, Confluence, MS Excel, MS Word, Slack, Outlook, Skype, Zoom, and Google Meet
- Self-employed Contractor
Head of Commercials
Live Solutions
04.2022 - Current
- Company Overview: Self-employed Contractor
- Assisted in launching the business in Gibraltar
- Secured contracts with 25 new operators, including several Tier 1 and US operators
- Managed the role outside of normal business hours due to revenue-based commission structure
- Self-employed Contractor
International Network Manager
Jumpman Gaming
07.2020 - 10.2021
- Company Overview: Self-employed Contractor
- Supported the build and drive of Jumpman's international expansion to include NZ, CA, and IE
- Developed and integrated Jira Service Desk and HubSpot for efficient support and storage
- Supported partners in preparing for new regions
- Assessed partner profitability and managed terminations where necessary
- Improved partner contracts and introduced power hours for team idea-sharing
- Utilized Gantt Charts to streamline processes
- Worked towards achieving OKRs with internal teams
- Self-employed Contractor
Head of Client Relations
Nektan PLC
07.2018 - 06.2020
- Transitioned the B2C Account Management team from London to Gibraltar
- Managed 70+ white label partners and 180+ casinos, including the likes of NewsUK and Grace Media, 8Ball and Stride
- Supported partners' brands in multiple regions including UK, CA, NZ, Latam, IN, FI, NO, DK, and SE
- Conducted performance reviews and provided support to partners
- Coordinated with internal teams on compliance and partner feedback
- Managed the white label sales process and partner communications
- Attended key industry events to build new contacts and partnerships such as ICE London, IGB LIVE Amsterdam, and The Malta iGaming conference
- Managed a sales team of 3 people across the B2B and B2C teams
Timeline
Senior Client Relationship Manager
Tag Media Limited
11.2024 - Current
Head of New Business Development
Digital Fuel Performance Limited
01.2023 - 11.2024
Head of Commercials
Live Solutions
04.2022 - Current
Commercial Manager
Green Jade Games
10.2021 - 11.2022
International Network Manager
Jumpman Gaming
07.2020 - 10.2021
Head of Client Relations
Nektan PLC
07.2018 - 06.2020
Similar Profiles
Anantharaman GaneshAnantharaman Ganesh
Project Manager at Tag India Private LimitedProject Manager at Tag India Private Limited
Subramanian PSubramanian P
Studio Manager - Digital Advertising at Tag India private limitedStudio Manager - Digital Advertising at Tag India private limited
Mahendran NarayananMahendran Narayanan
Quality Assurance Analyst at Tag India Private LimitedQuality Assurance Analyst at Tag India Private Limited
Harman SomalHarman Somal
Retail Worker at Local ShopRetail Worker at Local Shop
Nicole SheldonNicole Sheldon
Process Engineer at PPG AerospaceProcess Engineer at PPG Aerospace