Excel
Brendan Carey
Digital Publishing I Commerce Media
London
Summary
A creative and dynamic media professional with expertise in digital publishing, commerce media, retail media, and consumer marketing. Entrepreneurial with the ability to cultivate winning commercial relationships and drive business growth. Passionate about marketing innovation and the future of media!
Overview
16
16
years of professional experience
2
2
years of post-secondary education
Work History
Head of Client Solutions
The Shopper Group (TSG)
12.2021 - Current
- Senior commercial role with a leading commerce marketing and retail media group (supply/demand/adtech).
- Set up the commercial team for WHSmith Travel to monetise media assets including a major digital screen network across rail and airports via supplier media investment.
- Launched the commerce media team, managing onsite/offsite retail media, geo-targeted mobile campaigns for CPG brands.
- Demonstrated creativity and resourcefulness through the development of innovative solutions. Co-developed a commerce media dashboard solution on the in-house BASE platform.
- Onboarded key new client wins to the BASE tech platform, including several CPG brands and a retail media network.
Freelance Consultant
FAD Magazine/RANKIN
02.2019 - 10.2021
- Commercial lead on developing the FAD/World of FAD the leading art news platform.
- Sourcing branding marketing partnerships and event activations with premium brands and international art fairs including FREIZE London.
- Consulted on the commercial development of HUNGER fashion magazine, building a premium publisher network.
- New business lead working across the FAD and RANKIN agency business.
Head of Marketing
Mongoose Publishing pte
03.2016 - 11.2018
- Marketing leadership role for a premium publisher managing an omnichannel media portfolio; including ELLE, Esquire, Women’s Health, Time Out Singapore.
- Responsible for the magazine brands growth strategies and monetisation of paid content.
- Created the marketing roadmap with targeted social media strategies, influencers and signature events. Maintained and grew market-leading digital reach and visibility.
- Improved processes and collaboration across editorial and sales teams to deliver increased profitability.
Agency Lead-ASDA Media Partnerships
Publicis Blueprint
05.2009 - 06.2015
- Responsible for media revenue growth and sourcing marketing partnerships for ASDA Media Partnerships. Growth of the omnichannel media hub ASDA.com, print, DooH, in-store media.
- Managed key supplier and agency accounts, drove high incremental revenue growth over a five year period.
- Delivered market-first campaigns and launched new channels and processes to grow media revenue and increase accountability.
- Influenced change in clients ways of working with external partners including social media platforms.
Senior Account Manager, Creative Solutions
Reach PLC
05.2008 - 03.2009
- Central role within creative solutions team for a leading UK news publisher. Responsible for growing incremental advertising revenue across the Mirror print and digital brands.
- Account ownership from brief and ideation. Collaborating internally with editorial, sales, insight teams to deliver winning campaigns for agency (WPP) and brand partners.
- Consistently over-delivered on market share and drove high incremental revenue growth. Media Week Awards winner 2008.
Education
Bachelor of Arts - CAM Marketing Communications
London Metropolitan University
London 10.1997 - 09.1999
Skills
Collaboration
Stakeholder Management
Creativity
Networking and Influencing
Adaptability and ability to learn
Presentations and Storytelling
Communications
Omnichannel Media Planning
Data Analysis
Analytical and Critical Thinking
Strategic Planning
Media Knowledge
Software
PowerPoint
Criteo Commerce Max
CitrusAd DSP
Meta
Timeline
Head of Client Solutions
The Shopper Group (TSG)
12.2021 - Current
Freelance Consultant
FAD Magazine/RANKIN
02.2019 - 10.2021
Head of Marketing
Mongoose Publishing pte
03.2016 - 11.2018
Agency Lead-ASDA Media Partnerships
Publicis Blueprint
05.2009 - 06.2015
Senior Account Manager, Creative Solutions
Reach PLC
05.2008 - 03.2009
Bachelor of Arts - CAM Marketing Communications
London Metropolitan University
10.1997 - 09.1999