Summary
Overview
Work History
Education
Skills
Software
Timeline
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Brendan Carey

Digital Publishing I Commerce Media
London

Summary

A creative and dynamic media professional with expertise in digital publishing, commerce media, retail media, and consumer marketing. Entrepreneurial with the ability to cultivate winning commercial relationships and drive business growth. Passionate about marketing innovation and the future of media!

Overview

16
16
years of professional experience
2
2
years of post-secondary education

Work History

Head of Client Solutions

The Shopper Group (TSG)
12.2021 - Current
  • Senior commercial role with a leading commerce marketing and retail media group (supply/demand/adtech).
  • Set up the commercial team for WHSmith Travel to monetise media assets including a major digital screen network across rail and airports via supplier media investment.
  • Launched the commerce media team, managing onsite/offsite retail media, geo-targeted mobile campaigns for CPG brands.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions. Co-developed a commerce media dashboard solution on the in-house BASE platform.
  • Onboarded key new client wins to the BASE tech platform, including several CPG brands and a retail media network.


Freelance Consultant

FAD Magazine/RANKIN
02.2019 - 10.2021
  • Commercial lead on developing the FAD/World of FAD the leading art news platform.
  • Sourcing branding marketing partnerships and event activations with premium brands and international art fairs including FREIZE London.
  • Consulted on the commercial development of HUNGER fashion magazine, building a premium publisher network.
  • New business lead working across the FAD and RANKIN agency business.

Head of Marketing

Mongoose Publishing pte
03.2016 - 11.2018
  • Marketing leadership role for a premium publisher managing an omnichannel media portfolio; including ELLE, Esquire, Women’s Health, Time Out Singapore.
  • Responsible for the magazine brands growth strategies and monetisation of paid content.
  • Created the marketing roadmap with targeted social media strategies, influencers and signature events. Maintained and grew market-leading digital reach and visibility.
  • Improved processes and collaboration across editorial and sales teams to deliver increased profitability.

Agency Lead-ASDA Media Partnerships

Publicis Blueprint
05.2009 - 06.2015
  • Responsible for media revenue growth and sourcing marketing partnerships for ASDA Media Partnerships. Growth of the omnichannel media hub ASDA.com, print, DooH, in-store media.
  • Managed key supplier and agency accounts, drove high incremental revenue growth over a five year period.
  • Delivered market-first campaigns and launched new channels and processes to grow media revenue and increase accountability.
  • Influenced change in clients ways of working with external partners including social media platforms.

Senior Account Manager, Creative Solutions

Reach PLC
05.2008 - 03.2009
  • Central role within creative solutions team for a leading UK news publisher. Responsible for growing incremental advertising revenue across the Mirror print and digital brands.
  • Account ownership from brief and ideation. Collaborating internally with editorial, sales, insight teams to deliver winning campaigns for agency (WPP) and brand partners.
  • Consistently over-delivered on market share and drove high incremental revenue growth. Media Week Awards winner 2008.

Education

Bachelor of Arts - CAM Marketing Communications

London Metropolitan University
London
10.1997 - 09.1999

Skills

    Collaboration

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Software

Excel

PowerPoint

Criteo Commerce Max

CitrusAd DSP

Meta

Timeline

Head of Client Solutions

The Shopper Group (TSG)
12.2021 - Current

Freelance Consultant

FAD Magazine/RANKIN
02.2019 - 10.2021

Head of Marketing

Mongoose Publishing pte
03.2016 - 11.2018

Agency Lead-ASDA Media Partnerships

Publicis Blueprint
05.2009 - 06.2015

Senior Account Manager, Creative Solutions

Reach PLC
05.2008 - 03.2009

Bachelor of Arts - CAM Marketing Communications

London Metropolitan University
10.1997 - 09.1999

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Brendan CareyDigital Publishing I Commerce Media