I am a strategic and results-driven Buyer with 4 years of experience, previously working within one of the largest online pure play beauty retailers in the UK Market. I managed the end-to-end purchasing of goods and services, maintained supplier relationships, and supported internal stakeholders across the organisation. My responsibilities included overseeing contract management and delivering operational support to ensure efficient and effective procurement processes.
I have a proven track record of driving sales growth, onboarding new brands, and responding to fact-paced market trends. Managing a diverse portfolio of suppliers has given me broad insight across multiple product categories.
Analytical, adaptable, and proactive, I thrive in dynamic environments and consistently look for opportunities to add value and improve performance.
Overview
9
9
years of professional experience
Work history
Buyer
Maximo Group (Allbeauty & Fragrance Direct)
Guernsey / Manchester, UK
09.2022 - 11.2025
Purchasing cosmetic and beauty products for one of the largest E-Commerce pure play retailers In the UK market
Oversee a portfolio of more than 40 suppliers spanning haircare, skincare, bath & body, sun care, and beauty supplement categories
Raise purchase orders manually and via the SLIM4 platform to automate and optimise purchasing, reducing costs and improving efficiency
Grew the Wellbeing category from 0.1% to 1% of total business mix within 12 months, onboarding 15+ new brands including Nestle, Wild Nutrition, Lambert's Healthcare and Hairgain
Negotiating favourable commercial terms such as cost prices, commercial targets, credit limits
Manage market-leading brands including L’Occitane, Neom Wellbeing, Dermalogica, Caudalie, and Dr. Hauschka
Successfully onboarded key P&G brands such as Braun, Oral-B, and Olay
Analyse market and product trends to inform strategic buying decisions
Monitor competitor pricing and promotional activity, responding quickly to maintain competitiveness
Collaborate effectively with internal and external stakeholders, demonstrating strong communication and relationship-building skills
Develop and implement pricing strategies aligned with customer data, market trends, and supplier objectives
Launch key NPD in partnership with Brand, Marketing, and Commercial teams
Creating and implementing pricing strategies based on market / customer data and supplier targets.
Coordinate delivery timelines and quantities in line with purchasing strategies
Work closely with Operations and Logistics to ensure timely receipt of goods
Handle escalated customer complaints related to purchased stock by liaising with suppliers and distributors
Partner with Stock Management to ensure accurate product setup and readiness for launch
Maintain optimal stock levels, managing overstock and aged inventory to minimise risk
Developing customer led sourcing strategies to maximise offering and profitability.
Deliver new-starter inductions for the purchasing department and train Buying Assistants and Administrators
Conduct online and in-person meetings with international suppliers and distributors, including overseas travel
Oversee supplier onboarding and offboarding processes
Ensure products are accurately merchandised across website, email, and social media channels
Purchasing Executive
Maximo Group (Allbeauty & Fragrance Direct)
Guernsey, UK
01.2021 - 09.2022
Managing a portfolio of direct / indirect suppliers (25+) growing year on year sales
Building joint business plans with Brand managers to hit commercial targets
Identified new suppliers by conducting comprehensive market research and customer analysis