Brad ST.LEDGER
Sidcup,,Greater London
Summary
- 15 years in SaaS sales
- 9 years in senior management and operations
- 6 years in sales team management
- 5 years as a sales trainer
- Consistently exceeded quotas across UK, US and international markets
- Experienced in complex consultative sales using SPIN methodology
- Accomplished sales leader, people manager and coach
Overview
12
12
years of professional experience
3
3
years of post-secondary education
Work history
Education Consultant
Digital Theatre
London, Greater London
2025.10 - Current
- Selling consultative SaaS solutions to education organisations globally, focusing on US, UK and international school markets.
- Achieving 134% of YTD sales quota through consistent strategy and activity.
- Closed and oversaw technical implementation for the 4th-largest school district in Houston, TX.
- Mentoring new recruits through personal support and scheduled SPIN sales training.
- Managing partnership with external SDR agency to support pipeline generation.
- Supporting RevOps team in development of new sales tools to boost revenue.
Director of Business Development
Ivy League Potential
Naperville, Illinois
2024.08 - 2025.10
- Designed comprehensive GTM strategies for 3 new education segments, enhancing market entry and positioning.
- Designed sales strategy covering pitch process, value proposition, and geographic targeting.
- Implemented sales, marketing, and partnerships strategy across educational consulting activities.
- Managed current B2C sales pipeline to maintain momentum and conversion.
- Conducted market research on current B2C targets and future segment opportunities.
- Planned, launched, and managed digital and direct mail campaigns plus webinars.
- Organised in-person events to facilitate segment outreach and capture leads, boosting engagement and potential sales.
- Developed education consultancy partnerships that fostered collaboration and created value for both parties.
- Built brand visibility through press relationships, leading to US News & World Report feature.
- Developed and integrated technology stack using Salesforce, Kajabi, Asana, Acuity, GoTo, and Zapier.
Senior Director of Global Life Sciences
One Recruitment Group
London, England
2022.01 - 2023.05
- Generated over $100k in new business by launching company into new sector.
- Oversaw eight long-term biotech and pharma client partnerships for recruitment services, ensuring alignment with client needs.
- Developed internal management organisation and training system from inception to enhance operational capabilities.
BDE, Sr. BDM, Sales Manager, Key Accounts Manager, Regional Sales Director
Digital Theatre
London, England
2015.12 - 2021.12
- Averaged 154% of quota, delivering $1m+ revenue consistently.
- Closed enterprise deals from cold calls through contract negotiations.
- Closed the largest company deal at the time.
- Co-developed company SPIN-based sales methodology that was integral in maturing the company from startup to multinational business.
- Created and ran worldwide training program for sales teams.
- Led national and international strategies and campaigns.
- Sold educational technology SaaS and handled key account strategising.
- Traveled across UK, US, and Australia for business growth.
- Opened and launched first international office in Chicago.
- Negotiated office contracts, recruited staff, and managed sales training.
- Represented company at conferences, events, press interviews, and seminars.
- Sold to public and private educational institutions across 28 countries worldwide.
Sales Agent, Sales Supervisor, Sales Manager
RSVP Media Response
London, England
2014.10 - 2015.11
- Averaged 121% of quota closing subscription sales.
- Co-managed team of 79 salespeople that grew to be the highest-performing of six in-house teams.
- Delivered training programs covering sales product knowledge and legal compliance.
- Conducted market research to find new digital publication target sectors.
- Co-led face-to-face client meetings to secure partnerships and revenue.
- Sold and managed B2B and B2C subscription deals for clients.
Education
BA - Drama & English Lit
Royal Holloway, University of London
Egham, Surrey 2011.09 - 2014.07
Skills
GTM strategy
SaaS
EdTech
Sales Management
Client Management
KPI Monitoring and Analysis
Salesforce / HubSpot
Contract Negotiation
Recruitment
Team Leadership and Training
Public Speaking
SPIN Selling
Enterprise Sales
Business Operations
Timeline
Education Consultant
Digital Theatre
2025.10 - Current
Director of Business Development
Ivy League Potential
2024.08 - 2025.10
Senior Director of Global Life Sciences
One Recruitment Group
2022.01 - 2023.05
BDE, Sr. BDM, Sales Manager, Key Accounts Manager, Regional Sales Director
Digital Theatre
2015.12 - 2021.12
Sales Agent, Sales Supervisor, Sales Manager
RSVP Media Response
2014.10 - 2015.11
BA - Drama & English Lit
Royal Holloway, University of London
2011.09 - 2014.07