Boutheina Ben Fekhet
London,United Kingdom
Summary
Fixed-income specialist with expertise in product commercialization, client servicing, and go-to-market distribution strategy. Skilled in partnering with investment, marketing, and sales teams to develop impactful market strategies, strengthen client engagement, and drive growth.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
GPS Product Commercialization - Fixed Income ETFs
BlackRock
London, United Kingdom
10.2021 - Current
- Lead the commercialization of fixed-income products in EMEA and oversee the scaled distribution of iShares bond ETFs, spanning both active and indexed strategies across all client segments.
- Develop and implement go-to-market activation plans for priority product launches (e.g., active ETFs, iBonds ETFs) and coordinate large-scale distribution across marketing channels (web, social media, paid campaigns), corporate communications, and sales teams.
- Serve as a key liaison between the fixed-income investment teams and the comms/marketing platform, leveraging expertise as a fixed-income subject matter expert to ensure alignment of messaging, strategy, and market positioning.
- Refine and develop category-building narratives for the iShares bond ETF offerings, enhancing brand positioning, increasing market awareness, and differentiating products from competitors.
- Lead the creation of thought leadership content tailored to diverse client segments (institutional investors, wealth managers, and end investors), ensuring impactful messaging and strategic amplification across the most effective channels.
Product Strategy - Global Fundamental Fixed Income
BlackRock
Budapest, Hungary
01.2019 - 09.2021
- Serve as a product specialist and key liaison between investment teams (portfolio management, risk, sector specialists) and cross-functional areas (sales, compliance, marketing), acting as a portfolio manager proxy to bridge investment platforms with broader business functions.
- Partner with relationship managers (retail and institutional) to engage clients, consultants and intermediaries on the team’s product range with a special focus on sustainable funds (ESG) and core fixed income strategies.
- Monitor the competitive universe, performing product and competitor analysis for current and planned products.
- Overall responsibility and oversight for marketing materials including portfolio reviews, market updates, macro outlook and deep dive sector analysis.
- Play a key role in developing RFPs, crafting responses that clearly convey the team’s strategies, expertise, and market perspectives.
- Key contributor in launching the Product Strategy function in Budapest; led recruitment, on-boarding, and training of new team members to build a high-performing team.
Financial Analyst - Fixed income
TCS - Bloomberg
Budapest , Hungary
07.2017 - 12.2018
- Setting up and maintaining new fixed-income issuance on the Bloomberg Terminal
- Work closely with bond issuers and underwriters to ensure accurate and timely data entry of bond issuance details.
- Analyze trends in primary issuance, including volume, types of issuers, and bond characteristics, providing insights into market sentiment.
Education
Master of Arts - Behavioural finance
Institut Supérieur de Gestion (ISG Tunis)
Tunis - Tunisia 09.2015 - 06.2017
Bachelor of Science - Economics and finance
Institut Supérieur de Gestion (ISG Tunis)
Tunis - Tunisia 09.2012 - 06.2015
Skills
- Fixed income
- Active fundamental investing
- ETF (active and indexed)
- Bloomberg
- BlackRock Aladdin
- Microsoft office
- Advanced excel
- Marketing campaigns
- Thought leadership
Languages
English
Fluent
Arabic
Native
French
Native
Affiliations
- Former professional ballet dancer (12 years in practice ) and ballet instructor for 5 years.
Timeline
GPS Product Commercialization - Fixed Income ETFs
BlackRock
10.2021 - Current
Product Strategy - Global Fundamental Fixed Income
BlackRock
01.2019 - 09.2021
Financial Analyst - Fixed income
TCS - Bloomberg
07.2017 - 12.2018
Master of Arts - Behavioural finance
Institut Supérieur de Gestion (ISG Tunis)
09.2015 - 06.2017
Bachelor of Science - Economics and finance
Institut Supérieur de Gestion (ISG Tunis)
09.2012 - 06.2015
Similar Profiles
Mohana DebMohana Deb
Associate- Product Oversight and Governance- Syndicate Loans at BlackRockAssociate- Product Oversight and Governance- Syndicate Loans at BlackRock
Vatsal MistryVatsal Mistry
Python Developer at BlackRockPython Developer at BlackRock
Barbara PfaffBarbara Pfaff
Animal Control Humane Officer at BlackRockAnimal Control Humane Officer at BlackRock