Bomikazi Mdiya
Johannesburg
Summary
I am a Public Relations and Communications Professional with a National Diploma in Public Relations Management and an Advanced Diploma in Journalism from Walter Sisulu University. I began my career in 2020 as a Journalist and Content Creator, gaining exposure across media, broadcasting, corporate communications, and non-profit organisations. I am currently employed as a Communications Coordinator at the National Business Initiative and am seeking a new opportunity to further develop my expertise.
I specialise in creating engaging content, including press releases, newsletters, reports, and multimedia materials for websites and social media. I am skilled in fostering media relationships, monitoring coverage, and ensuring communication aligns with brand and organisational objectives. I also support member engagement, project coordination, and smooth workflow management.
Technically, I am proficient in CMS (WordPress, Drupal), social media tools (Hootsuite, Buffer, Meta Business Suite), Adobe Creative Suite, Microsoft Office Suite, and collaboration tools (Teams, Trello, Zoom). My soft skills include strong communication, creativity, strategic thinking, stakeholder engagement, and adaptability, with a focus on delivering effective, compliant, and impactful communication.
Overview
6
6
years of professional experience
Work History
COMMUNICATIONS COORDINATOR
National Business Initiative
Johannesburg, Gauteng
07.2025 - Current
- Coordinating internal and external communication strategies to promote NBI's programmes, projects, and initiatives
- Drafting, editing, and proofreading press releases, newsletters, reports, speeches, and thought-leadership articles for multiple platforms
- Creating and developing content, including pictures, videos, and multimedia features, for the organisation's website and digital platforms
- Managing NBI's website and digital platforms using Content Management Systems (CMS) to ensure content is updated, relevant, and engaging
- Developing engaging content, editing, and proofreading materials to effectively communicate key messages to diverse stakeholders
- Creating and scheduling social media content (LinkedIn, Twitter/X, Facebook, Instagram) to strengthen NBI's online presence and stakeholder engagement
- Fostering strong media relationships, monitoring media coverage, and staying updated on local and global trends to support brand positioning
- Supporting media relations by liaising with journalists, arranging interviews, and coordinating press briefings and media events
- Assisting with attracting and retaining member companies, managing member communications, and promoting engagement initiatives
- Coordinating the production of annual reports, policy briefs, case studies, and promotional materials for stakeholders and partners
- Providing support for website management, social media campaigns, events coordination, and general administrative tasks
- Supporting the organisation of conferences, workshops, webinars, and stakeholder engagement events, including logistics and communication materials
- Monitoring and analysing media coverage, online engagement, and campaign effectiveness using tools such as Meltwater, Hootsuite, Google Analytics, and MS Excel
- Assisting to oversee project flow, manage workflow traffic, and coordinate approvals to ensure seamless implementation of communication projects
- Collaborating with programme managers, policy analysts, and project teams to develop targeted communication content for specific initiatives
- Ensuring compliance with POPIA, copyright regulations, and communication standards in all content dissemination
- Building and maintaining relationships with business leaders, government representatives, NGOs, and partners to support NBI's mission and advocacy work
- Supporting crisis communication planning and drafting responses to protect NBI's reputation during sensitive situations
- Providing administrative support to the communications team, including scheduling meetings, preparing agendas, and maintaining contact databases
MULTIMEDIA REPORTER
Daily Dispatch
East London, Eastern Cape
01.2024 - 06.2025
- Researching, developing, and pitching news stories and multimedia features relevant to local, regional, and national audiences
- Writing, editing, and proofreading articles, reports, and investigative pieces for both print and digital publication
- Producing multimedia content, including video, audio, photography, and graphics, to complement news reporting across multiple platforms
- Conducting interviews with newsmakers, experts, and community members to gather balanced perspectives and credible information
- Covering breaking news, live events, and press conferences, providing real-time updates through digital channels and social media
- Using digital editing tools (e.g. Adobe Premiere Pro, Adobe Audition, Photoshop, Final Cut Pro) to prepare high-quality multimedia content
- Publishing stories and multimedia packages through Content Management Systems (CMS) for the Daily Dispatch website and digital editions
- Engaging with readers and audiences on social media platforms (Facebook, Twitter/X, Instagram, TikTok) to expand reach and improve interaction
- Collaborating with editors, photographers, videographers, and graphic designers to produce innovative and engaging content
- Ensuring compliance with journalistic ethics, the Press Code of Ethics and Conduct for South African Print and Online Media, and Broadcasting Complaints Commission of South Africa (BCCSA) Code of Conduct
- Adhering to copyright laws and POPIA when handling sensitive information and user-generated content
- Conducting in-depth research and fact-checking to ensure accuracy, credibility, and fairness in all reporting
- Creating data-driven stories and infographics to present complex information in accessible formats for readers
- Preparing and delivering live reports, podcasts, and video packages for online and social platforms
- Monitoring analytics (Google Analytics, social media insights) to measure audience engagement and guide future content strategies
- Meeting strict editorial deadlines while balancing multiple assignments in a fast-paced newsroom environment
PUBLIC RELATIONS COORDINATOR
Sondlo & Knopp Advertising
East London, Eastern Cape
12.2022 - 12.2023
- Coordinating and implementing public relations strategies to promote client brands and enhance corporate reputation
- Drafting, editing, and distributing press releases, media advisories, newsletters, and other PR materials for clients and internal use
- Building and maintaining strong relationships with journalists, media houses, and industry stakeholders to secure positive coverage
- Assisting in the planning and execution of advertising and promotional campaigns in collaboration with creative and account management teams
- Managing client social media platforms, creating content calendars, and monitoring online engagement to strengthen brand visibility
- Coordinating media interviews, press briefings, and public appearances for clients and senior executives
- Monitoring media coverage and preparing reports on PR performance, sentiment analysis, and return on investment (ROI)
- Supporting crisis communication planning and assisting in drafting responses to safeguard client reputation during sensitive situations
- Assisting in organising corporate events, product launches, and community engagement initiatives, including logistics and publicity
- Collaborating with designers, copywriters, and marketing teams to ensure consistent brand messaging across all communication channels
- Maintaining a media database and updating contact lists to ensure effective communication with relevant outlets and stakeholders
- Using digital communication and monitoring tools (e.g. Meltwater, Cision, Google Analytics, Hootsuite) to track campaign effectiveness
- Ensuring compliance with the Advertising Regulatory Board (ARB) Code of Advertising Practice, POPIA, and relevant industry guidelines
- Preparing and presenting reports to clients and management on PR campaigns, media engagement, and audience reach
- Supporting senior PR and advertising managers with administrative tasks, including scheduling, meeting preparation, and documentation
NEWS REPORTER
Pondoland Times Community Newspaper
Mbizana, Eastern Cape
04.2022 - 11.2022
- Researching, developing, and pitching story ideas relevant to the Mbizana community and the broader Eastern Cape region
- Gathering news through interviews, observations, press releases, and community events to produce accurate and balanced reporting
- Writing, editing, and proofreading articles, news features, and opinion pieces for print and digital platforms
- Conducting interviews with local stakeholders, government representatives, businesses, and community members to capture diverse perspectives
- Covering breaking news, live events, and press conferences, ensuring timely delivery of stories for publication
- Investigating community issues and producing in-depth reports that highlight local challenges and achievements
- Collaborating with editors, photographers, and content teams to produce high-quality news packages
- Using content management systems (CMS) to upload and publish articles to the newspaper's digital platforms
- Ensuring compliance with journalistic ethics and adhering to the Press Code of Ethics and Conduct for South African Print and Online Media
- Taking photographs or coordinating with photographers to accompany news articles with impactful visuals
- Building and maintaining relationships with community leaders, public officials, and organisations to develop reliable sources of information
- Monitoring local, provincial, and national developments to identify newsworthy issues affecting the Pondoland region
- Meeting strict deadlines and managing multiple assignments simultaneously in a fast-paced newsroom environment
- Promoting published content through social media channels (Facebook, Twitter/X, Instagram) to engage readers and drive community participation
- Ensuring compliance with POPIA and South African copyright laws in all reporting and content distribution
JOURNALIST & CONTENT CREATOR
Kumkani FM
Eastern London, Eastern Cape
09.2020 - 03.2021
- Researching, developing, and pitching news stories, features, and programme content relevant to the Eastern Cape community
- Writing, editing, and proofreading scripts, articles, and news bulletins for radio broadcast and online platforms
- Conducting interviews with stakeholders, community members, experts, and public figures to gather accurate information and perspectives
- Creating engaging digital content, including social media posts, podcasts, and multimedia features, to expand audience reach
- Monitoring current events, trends, and breaking news to provide timely and relevant coverage for listeners
- Collaborating with producers, presenters, and technical teams to ensure high-quality broadcasts and digital publications
- Using audio editing software (e.g. Adobe Audition, Audacity) to edit recorded interviews and sound bites for radio programming
- Managing social media platforms (Facebook, Twitter/X, Instagram, TikTok) to promote station content, interact with listeners, and drive audience engagement
- Ensuring adherence to ethical journalism standards and compliance with the Broadcasting Complaints Commission of South Africa (BCCSA) Code of Conduct
- Covering live events, press conferences, and community activities, and providing real-time updates for broadcast and online channels
- Preparing and presenting voice reports, live crossings, and studio discussions as required
- Coordinating with advertising and marketing teams to align content with promotional campaigns and sponsorship requirements
- Maintaining accurate records of interviews, scripts, and broadcast materials for archival and compliance purposes
- Developing creative strategies for audience growth and retention through innovative storytelling and digital media integration
- Ensuring compliance with South African media laws, copyright regulations, and POPIA in all content creation and dissemination
Education
ADVANCED DIPLOMA - JOURNALISM
Walter Sisulu University
East London, Eastern Cape, South Africa01.2021
NATIONAL DIPLOMA - PUBLIC RELATIONS MANAGEMENT
Walter Sisulu University
East London, Eastern Cape, South Africa01.2020
CERTIFICATE - PARALEGAL PRACTICE
Boston City Campus & Business College
East London, Eastern Cape, South Africa01.2017
NATIONAL SENIOR CERTIFICATE -
Christ The King International School
Mthatha, Eastern Cape, South Africa01.2016
Skills
- Microsoft Office Proficient
- Google Workspace Proficient
- Email & Telephone Etiquette
- Knowledge of Batho Pele Principles
- Content Management Systems (CMS)
- Social Media Management Tools
- Media Monitoring and Analytics Tools
- Design and Multimedia Tools
- Collaboration Tools
- Drafting press releases
- Creating multimedia content
- Managing and updating websites
- Scheduling and managing social media campaigns
- Monitoring and analysing media coverage
- Supporting membership engagement
- Coordinating project approvals
- Preparing media reports
- Ensuring compliance with POPIA
- Supporting crisis communication planning
- Strong written and verbal communication skills
- Media relations and networking skills
- Editing
- Proofreading
- Attention to detail
- Strategic thinking
- Brand positioning
- Stakeholder engagement
- Relationship management
- Creativity
- Innovation in messaging
- Project coordination
- Workflow management
- Problem-solving
- Adaptability
- Teamwork
- Cross-functional collaboration
- Event coordination
- Organisation
- Time management
- Multitasking
Languages
English
IsiXhosa
Custom Section
+27 65 125 0336, +27 74 636 7902, bomikazimdiya239@gmail.com, https://www.linkedin.com/in/bomikazi-mdiya-8916a2186/
References
Available upon request
Timeline
COMMUNICATIONS COORDINATOR
National Business Initiative
07.2025 - Current
MULTIMEDIA REPORTER
Daily Dispatch
01.2024 - 06.2025
PUBLIC RELATIONS COORDINATOR
Sondlo & Knopp Advertising
12.2022 - 12.2023
NEWS REPORTER
Pondoland Times Community Newspaper
04.2022 - 11.2022
JOURNALIST & CONTENT CREATOR
Kumkani FM
09.2020 - 03.2021
ADVANCED DIPLOMA - JOURNALISM
Walter Sisulu University
NATIONAL DIPLOMA - PUBLIC RELATIONS MANAGEMENT
Walter Sisulu University
CERTIFICATE - PARALEGAL PRACTICE
Boston City Campus & Business College
NATIONAL SENIOR CERTIFICATE -
Christ The King International School