Revenue-focused B2B sales professional with cross-functional experience in consultative sales, solution structuring, and pre-sales enablement across fintech and tech-enabled environments. Skilled in delivering tailored demos, consulting on API integrations, and translating technical concepts into business value for diverse stakeholders. Adept at simplifying complex commercial models and using technology to unlock operational efficiency, profitability, and strategic impact. Proven ability in delivering consistent top-of-funnel momentum while collaborating with product, engineering, and success teams to ensure seamless onboarding and measurable client outcomes.
• Owned the full B2B sales cycle for consultative funding deals, targeting UK SMEs and mid-market firms—driving pipeline growth from outbound prospecting to close.
• Facilitated insight-led discovery sessions to diagnose funding eligibility, assess capital requirements, and design custom proposals aligned with sector-specific growth opportunities.
• Utilized LinkedIn Sales Navigator, Red Flag Alert, Apollo.io, and Storeleads to build, segment, and qualify leads across targeted industry sectors.
• Led outbound sales across the UK, targeting CFOs, Financial Controllers, and MDs of SMEs—positioning bespoke funding solution to drive pipeline growth and secure meetings.
Key Achievements:
• Unlocked £50K+ in unclaimed capital allowances within 6 weeks for a UK commercial property developer by sourcing via Red Flag Alert and converting using value-led outreach targeting asset-heavy, growth-stage firms.
• Converted £90K in tax relief in 4 weeks for an AI/ML startup by navigating a multi-stakeholder sales process, securing the opportunity through data-driven prospecting and tailored outreach targeting innovation-led firms.
• Generated £600K in funded invoice finance volume within 12 months by sourcing SMEs with aged receivables, and pitching short-term working capital solutions that converted funding gaps into fast-access capital.
Sourced and closed over £1M in Land Remediation Relief opportunities within 12 months by targeting UK Industrial Property Owners through LinkedIn and email outreach, qualifying leads based on site history and environmental risk indicators, converting them into funded applications through consultative sales.
• Oversaw the full sales lifecycle for a suite of lending products and supported UK SMEs with working capital, invoice finance, and recovery-stage loans.
• Led client acquisition by executing a multi-touch outreach strategy, leveraging cold calls, LinkedIn prospecting, and inbound lead qualification to deliver tailored funding solutions.
• Used HubSpot to manage sales pipeline, to track KPIs, and identify product adoption triggers for strategic follow-up.
• Delivered product demonstrations and funding proposals, adjusting messaging based on client pain points, while tailoring funding offers aligned with business objectives and sector dynamics.
Key Achievements
• Managed a pipeline of 100+ active leads monthly, prioritising high-CLTV prospects using CRM insights and funding intent signals—resulting in over £1M+ in closed loan volume within one quarter.
• Delivered £500K in quarterly Flexi-Loan drawdowns by acquiring and onboarding SME clients across retail, hospitality, and construction—typically owner-managed businesses seeking fast, flexible funding to support cash flow, expansion.
• Generated over £100K in monthly iwocaPay invoice finance deals by targeting B2B businesses handling online transactions and digital payments—helping SMEs improve cash flow by offering instant invoice settlement solutions.
• Generated £1M in CLTV within 12 months by leveraging Red Flag Alert and Endole to identify high-turnover businesses with urgent funding needs, enabling targeted outreach and conversion into multi-drawdown iwoca clients.
• Prospected and closed sponsorship deals with marketing managers, brand leads, and CMOs across fashion, tech, and entertainment sectors.
• Managed a UK-wide territory, with a primary focus on London and major metropolitan hubs, identifying brands aligned with youth culture, music, and nightlife audiences.
• Acted as the primary relationship owner for all brand partners, leading communication, negotiation, and coordination from initial proposal to post-event follow-up.
• Sold VR demos, immersive studio activations, and branded content experiences to tech, lifestyle, and fashion brands—tying brand exposure to measurable event engagement KPIs.
Key Achievements:
• Unlocked £50K+ in unclaimed capital allowances within 6 weeks for a UK commercial property developer by sourcing via Red Flag Alert and converting using value-led outreach targeting asset-heavy, growth-stage firms.
• Converted £90K in tax relief in 4 weeks for an AI/ML startup by navigating a multi-stakeholder sales process, securing the opportunity through data-driven prospecting and tailored outreach targeting innovation-led firms.
• Generated £600K in funded invoice finance volume within 12 months by sourcing SMEs with aged receivables, and pitching short-term working capital solutions that converted funding gaps into fast-access capital.
Sourced and closed over £1M in Land Remediation Relief opportunities within 12 months by targeting UK Industrial Property Owners through LinkedIn and email outreach, qualifying leads based on site history and environmental risk indicators, converting them into funded applications through consultative sales
Solution Sales Leadership
Revenue Generation
Discovery Strategy
ROI Modelling
Negotiating
CORE COMPETENCIES
Tailored Product Demonstration
Relationship Management
Client Needs Assessment
Proposal Development
Stakeholder Alignment
Strategic Account Management
Pipeline & Lead Generation
Partnership Development
Strategic Planning
Consultative Sales
VOLUNTEER TRANSLATOR/INTERPRETER
UNIVERSITY OF WEST LONDON, LONDON, UK
PEER MENTOR, SEPTEMBER 2017 TO JULY 2019
• Furnished in-depth guidance, mentorship, and support to students with a focus on advancing their academic development.
FX TRADING MENTOR, SEPTEMBER 2016 TO JULY 2019
• Provided guidance and advice to students on FX market fundamentals, including technical analysis, risk management, and trading strategies through workshops and 1:1 mentoring.
REFUGEE COUNCIL, LONDON, SEPTEMBER 2016 TO JULY 2019
• Supported Congolese refugees by providing French and Lingala translation services to allow them to complete admin forms and access local services.
• Facilitated communication between individuals and public services and community organisations to allow them to settle into the UK.