BLESSING EKHATOR
Cheltenham,United Kingdom
Summary
Experienced digital marketer skilled in data-driven strategies and community building. Proficient in analysing datasets, identifying patterns, and leveraging AI tools for business optimisation. Strong background in data labelling, analytics, and marketing funnel optimisation with a passion for AI advancements and a focus on Agentic AI.
Overview
5
5
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Head of marketing
Nkomor Health Technologies
Remote, Remote
2024.01 - 2025.01
- Analysed campaign performance data to identify trends, improve engagement, and inform future strategy decisions.
- Collaborated on decentralised data management strategies for Web3 integrations.
- Managed social media channels, driving 40% growth in engagement and increasing brand mentions by 30% across platforms.
- Collaborated with cross-functional teams to ensure consistent, visually appealing content, enhancing brand visibility and trust.
- Explored decentralized community-building strategies to lay groundwork for Web3 integrations such as tokenization through gaming & leader boards.
Appointment Setter
Studying.com
Sydney
2023.05 - 2024.08
- Monitored CRM data to identify scheduling patterns and improve operational efficiency.
- Streamlined processes using data insights, enhancing customer satisfaction.
- Streamlined appointment scheduling processes, reducing conflicts by 30% and improving overall productivity by 20% through effective use of CRM tools.
- Tracked and reported on KPIs, detailing total appointments set and comparison to expected quotas.
Marketing assistant
Lofeji global concept
Remote, Remote
2020.03 - 2023.12
- Utilised analytics tools to track and report audience behaviour trends.
- Executed data-informed content strategies to optimise engagement and reach.
- Established solid rapport with customers via engaging interactions on various platforms, fostering loyalty and trust.
- Efficiently managed and nurtured a customer base of 7,500+ organic leads, ensuring a steady pipeline for sales operations.
Customer Success Agent
Kaunas.io
DUBAI
2022.11 - 2023.10
- Delivered top-tier support to 5,000+ monthly inquiries, achieving a 98% satisfaction rate and reducing resolution times by 30%.
- Collaborated with product teams to address recurring user issues through data driven insights, contributing to a 20% drop in complaints.
- Managed Facebook and Instagram communities by Implementing community engagement activities based on behavioural patterns from analytics.
Education
Master's degree - Digital Marketing
Teesside University
Middlesbrough 2024.01 - 2025.05
Bachelor's degree - Biological Sciences
University of Abuja
2016.12 - 2021.08
GCSEs - Including a pass in Mathematic and English Language
FGGC, Abaji
2002.11 - 2008.06
Skills
- Organic Growth Strategies
- Community Engagement & Building
- Email Marketing & CRM Tools
- Social Media Management
- Analytical & Performance Tracking tools
- AI Ethics & Bias Awareness
- Content Marketing & Brand Management
- Blockchain Ecosystems
- Marketing Funnel
- Tokenomics Distribution
- Event management/Hosting
Certification
- Email Marketing Certified- Proficient in analysing audience data for optimised email campaigns. (HubSpot, Sep 2024)
- Social Media Certified- Experienced in tracking and analysing social media engagement trends. (HubSpot, Nov 2022)
- Sales & CRM Overview (Salesforce, Jul 2024)
- Inbound Marketing Certified (HubSpot, Sep 2022)
- Shopping Ads Certificate (Google, Dec 2022)
- Shopify Essential Training (LinkedIn, Feb 2023)
- Customer Service Foundations (LinkedIn, Jan 2023)
- Google AI Essentials (Coursera, Dec 2024)
References
References available upon request.
Timeline
Master's degree - Digital Marketing
Teesside University
2024.01 - 2025.05
Head of marketing
Nkomor Health Technologies
2024.01 - 2025.01
Appointment Setter
Studying.com
2023.05 - 2024.08
Customer Success Agent
Kaunas.io
2022.11 - 2023.10
Marketing assistant
Lofeji global concept
2020.03 - 2023.12
Bachelor's degree - Biological Sciences
University of Abuja
2016.12 - 2021.08
GCSEs - Including a pass in Mathematic and English Language
FGGC, Abaji
2002.11 - 2008.06