Bipasa Demcak

• Responsible for solutions-based marketing activities for the EMEA region.

• Account manager for the PR agency handling PR activities and external engagement.

• Manage end-to-end production of EMEA marketing collateral for all GroupM Nexus sub-brands.

• Work with Xaxis solutions teams and other sub-brand teams in the EMEA region.

• Collaborate with the PR agency to ensure brand messaging and thought leadership articles align with company goals.

• Coordinate commercial events and logistics, including guided tours for top clients and partners.

• Oversee production and delivery of brand assets across EMEA regions.

• Developed marketing strategies for paid and unpaid products and services.

• Created research-based copies for marketing channels and wrote blog posts.

• Orchestrated social media campaigns and tracked performance metrics.

• Manipulated and reported data for accurate audience targeting.

• Managed budget allocation for optimal return.

• Coordinated multiple projects within budget, including the Excellence Awards.

• Resolved issues through cross-functional collaboration.

• Assisted B2C and B2B marketing projects and services.

• Provided executive support to the Director of Product Marketing and Head of Marketing.

• Conducted research for marketing projects and wrote cover letters and proposals.

• Performed data analysis and manipulation tasks.

• Organized calendars and managed internal and external communications.

• Managed the Membership Services scheme and provided excellent customer service.

• Acted as an account manager for CQS accredited firms, maintaining and developing relationships.

• Managed the CQS application process for law firms and ensured accuracy of information.

• Demonstrated effective copywriting and attention to detail in maintaining departmental details.