Summary
Overview
Work History
Education
Skills
Timeline
Generic
BIBU BABU

BIBU BABU

Marketing Automation & CRM Consultant
Leominster

Summary

Experienced marketing professional with over 11 years of project, event, and webcast planning/management expertise. Utilizing proven strategies to increase lead generation and drive organizational growth. A knowledge-seeker and problem-solver with excellent communication skills and an enthusiastic, can-do attitude. Eager to identify and accept new challenges, executing marketing and communications initiatives in rapidly changing, process-driven, and client-focused environments. Expertise in leveraging and configuring Marketo, ensuring compliance with data privacy regulations such as GDPR. Proficient CRM database user with a strong command of various marketing software applications and research tools.

Overview

19
19
years of professional experience
4
4
Languages

Work History

Marketing Automation and CRM Consultant

EY
07.2023 - Current
  • Collaborated with cross-functional teams to strategise and successfully deliver comprehensive solutions for clients
  • Managed client relationships through regular check-ins and updates on project progress
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement
  • Developed innovative strategies for clients, resulting in increased revenue and business growth
  • Enhanced communication among team members to foster collaborative and supportive work environment
  • Contributed to the development of a knowledge-sharing culture within the organization by mentoring new team members and facilitating training sessions on CRM best practices
  • Ensured data security compliance by conducting regular audits and implementing necessary changes in line with industry regulations
  • Achieved increased lead conversion rates through targeted marketing campaigns based on detailed customer segmentation within the CRM platform

Marketing Automation Lead

EY
01.2014 - 04.2023
  • Oversee strategic and operational initiatives within commercial marketing and across other business units to drive performance improvements, continuously enhance marketing automation processes including lead generation, scoring, data quality and helping organisation maintain its fast growth
  • Lead a marketing automation team to execute all marketing operations initiatives and manage cross-functional and cross-border projects
  • Produced comparison analysis on marketing campaigns to help leadership team in decision making
  • Created standard operating procedures and documentation to guide consistent usage of Marketo, from response forms to nurture programs, and provided trainings and learning sessions to the team(s)
  • Managed multi-channel marketing campaigns - development and execution, lead capture, nurture, tracking, campaign analysis and reporting
  • Executed campaigns using online channels including emails, webinars, LinkedIn lead gen form and so on

Internal Auditor

KLM FinCorp
07.2013 - 12.2013
  • Create detailed audit reports, oversee accounting cycle including compiling and analysing data, posting and adjusting journal and ledger entries, preparing financial statements and reports
  • Support audit manager creating audit objectives and project scope for progression towards annual targets

Assistant Manager

Centra
04.2006 - 03.2013
  • Company Overview: Centra, Ireland’s leading retail group which has 450 branches throughout the country
  • Assist in managing daily operations and report to the store manager and owner
  • Prepare work schedules, assigns and supervise employee’s duties along inventory management, sales reconciliation, records management
  • Centra, Ireland’s leading retail group which has 450 branches throughout the country

Education

Master of Business Administration -

Liverpool John Moores University
Ireland

Bachelor of Commerce -

Mahatma Gandhi University
India

Senior Secondary & Secondary -

Central Board of Secondary Education
India

Skills

  • Marketing Automation (Marketo, GEMA)
  • Email Marketing
  • Strategic Thinker
  • Creative and Innovative
  • ON24
  • LinkedIn Marketing Solutions
  • Marketing
  • Planning
  • Communication
  • Team Management
  • Customer Relationship Management (CRM)
  • Qualtrics
  • Analysis & Reporting
  • Microsoft Office (Excel, PowerPoint, Teams, Forms, Outlook, Word)

Timeline

Marketing Automation and CRM Consultant

EY
07.2023 - Current

Marketing Automation Lead

EY
01.2014 - 04.2023

Internal Auditor

KLM FinCorp
07.2013 - 12.2013

Assistant Manager

Centra
04.2006 - 03.2013

Master of Business Administration -

Liverpool John Moores University

Bachelor of Commerce -

Mahatma Gandhi University

Senior Secondary & Secondary -

Central Board of Secondary Education

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BIBU BABUMarketing Automation & CRM Consultant